Chinese Clothing Brand Is Faced With "Growing Pains" Rational Thinking And Thinking.

Through 2012, together with China to build China

With the dream of brand power and the opportunities and challenges from home and abroad, the China International Clothing and Accessories Fair (CHIC) takes "Li Lian" as the theme of the 2013 exhibition. Through the rational exhibition area planning, the leading edge of fashion, the full application of information technology, the cross boundary interaction in various fields, and the depth of exhibitors and audience service plans, the "comprehensive exhibition" quality of the exhibition will be enhanced.

In Beijing in March 2013, CHIC will go hand in hand with the industry and brand again.

"Strength" self, can take a solid step.

After twenty years of development, CHIC has grown into the best platform for brand promotion, market development, innovation display, trend publishing, wealth creation, resource sharing and international exchange.

It also has the energy field of fashion, art, commerce, technology, entertainment, music, creativity and so on.

In recent years, especially in recent years, the exhibition area of 100 thousand square meters, more than 100 thousand professional spectators, more than 20 countries and regions exhibitors and more than 1000 brands are involved.

CHIC has been established as the most influential and influential brand of clothing and fashion exhibition in Asia.

However, in the face of brilliant achievements, we must soberly recognize the current industrial situation.

On the way to the strong goal of textile and garment industry, China's garment industry has made great progress and has become an important part of the world textile and apparel industry chain with the image and status of "big industrial country".

But at this time, the pace of global economic recovery is slow, but the Chinese garment enterprises on the "great power journey" are under great pressure.

For a time, adverse factors such as inventory backlog, rising cost, declining exports, and domestic market were impacted.

Facing the trouble of growing up, rational eyes and thinking are very important for Chinese clothing brand.

In this regard, CHIC2013 takes "power refining" as its theme, and calls on enterprises to further stabilize the market, make products, make new models, and make innovations in order to further enhance the endogenous driving force of enterprises, "strengthen" the core value of brands, adapt to the changes of market demand in the new era, and create new advantages of brand development in China's clothing industry in international economic competition, based on the commanding heights of the industrial value chain.

It can be said that CHIC2013 will be a process of re examining and improving ourselves. By digging deep into the endogenous driving force of our growth, we will build a new development advantage and take a solid step forward.

Eyes inward, digging out the dynamism of exhibition

Welcome to the future, the exhibition area of 100 thousand square meters of CHIC2013 with "friendly experience, create expectations, achieve win-win" as the goal, reasonable planning exhibition.

Compared with the 2012 exhibition, CHIC2013's concept of exhibition management has undergone an important pformation. Instead of blindly pursuing the expansion of the exhibition scale, it has been meditating its own sustainable development, making the real opportunities and exhibitors experience.

In addition, the new CHIC's new changes in exhibition planning, cutting-edge technology applications and service quality will also bring different feelings to the exhibitors and audiences.

First, in the planning of the exhibition area, CHIC2013 cancelled the temporary exhibition hall and focused on upgrading the quality of the main exhibition hall.

And through men's wear, women's wear, casual wear, children's wear, leather / fur, feather, fashion accessories, overseas exhibition hall and other eight theme pavilions, the establishment of functional areas of high quality comprehensive business district and leisure area, as well as the comprehensive display of dynamic and static brand clothing, highlight the professional standards of CHIC international clothing trade exhibition.

In a series of adjustments, the designer corridor will be moved to the lobby corridor, presenting CHIC's "pure design" with a new theme and form.

At that time, the "CHIC pure design" theme invitational exhibition will be staged with new concepts and forms. It will better display the strength of Chinese designers, facilitate cooperation between brands and designers, and shape it as the finishing touch of CHIC2013.

Secondly, CHIC pays attention to the application of cutting-edge technology during the exhibition.

The introduction of frontiers of resources to create on-site activities and regions, the exhibition will become the latest platform for advanced technology exhibition and release, enhance the audience experience and cross boundary inspiration, and convey the leading attitude of CHIC2013.

And through the introduction of "information" means, CHIC official website, CHIC micro-blog, SMS, E-Newsletter, CHIC-APP client and other ways to provide efficient and efficient exhibition information services, to achieve a good start of CHIC2013 "full information".

At the same time, CHIC2013 aims to train professional service teams on value-added services, provide personalized service and high-end services to exhibitors, and sign high quality service providers to upgrade the exhibition service system in an all-round way.

It is worth mentioning that CHIC2013 has launched a new "first exhibitors' service plan", providing three dimensional service plans according to the needs of the first exhibitors, including exhibitors preferential service packages, one-stop exhibitors service and exhibitors consultation.

This will create a brand new exhibition atmosphere for exhibitors and spectators, and expand the efficiency and harvest of exhibitors, so as to enhance the value of CHIC's brand exhibition.

CHIC, which is growing side by side with China's garment industry, has always been a loyal partner of many brands. After entering the third ten year development process, it will eventually serve the brand enterprises with a friendly exhibition experience, huge business functions and influence, and jointly forge the core competitiveness of brands, meet challenges and achieve win-win results.

CHIC2013, between you and me, together with expectation and strength.