The "China Top 500 Clothing Industry" Training Seminar Was Held In Xiamen

"2012 is the winter of the clothing industry, and 2013 may be even more sad."

This is not the judgment of others, but the present.

The general consensus of the industry is not alarmist talk, but a real market condition.

In this industry background, last Sunday to today, China's top international consulting group, Xiamen international fashion brand management group, has brought an ideological feast to Fujian's shoes and clothing industry, namely, "winter break out, bend overtaking to achieve the top 500 Chinese clothing" training sessions.

In the classroom, costume owners and experts develop brainstorming.

In the winter of the industry, how to "bend over the car"? In the course of Su Zhen, director of the international electricity business division of China Research Institute, as a senior expert in the electricity supplier industry, Su Zhen put forward the "further maturity of the electricity supplier market, the core of operation and management", "the electricity supplier is the opportunity for small businesses to pcend big enterprises, is the breakthrough point of regional and growth brands" and other important points. And through in-depth analysis of how women wear nears on the line for more than a year, it became the fifth ranked brand of women's clothing in Taobao, revealing the "2012 bend overtaking - clothing enterprise's electricity supplier competition password".

In the critical period, how to calculate the accounts of enterprises has also become the focus of attention.

Liu Jianjun, a former chief financial officer of the Chinese Academy of Sciences and a distinguished lecturer in the Faculty of management of the Chinese Academy of Sciences, shared his view yesterday: "the financial sector is not only a department that accounts for money, but also a department of profit making."

Liu Jianjun suggested that many CEO and general managers of the world's top 500 enterprises are financial backgrounds. "If the owners do not understand finance and have no sense of profit, the enterprises can not be bigger and stronger."

The highlight of this course was staged yesterday.

Zhu Wenxin, the chief consultant of China's clothing Godfather and China Research International, focused on the in-depth analysis of "competitive intelligence in the clothing industry" in 2012, and led the Fujian shoes and shoes to see the business opportunities hidden behind the crisis and see the turning point of the curve overtaking.

In the course, Zhu Wenxin published the actual combat speech such as the "horse racing mechanism" to make the retailer protruding, and "the province to strengthen the direct battalion plate".

The harder it is, the more we need to find a breakthrough, and the more we need to collide with the point of view.

This ideological feast is not only active participation by Lin Xiangyang, chairman of Quanzhou Bao de group, Pan Rongbin, general manager of Li Lang, etc., but also the participation of more than 100 bosses and executives of Fujian shoes and clothing enterprises.

It is reported that the bosses and executives of Quanzhou enterprises, such as North Korea, Wolfgang, Gao Er Pu, Hai Wei, San GIO, Zhou Jie and banner king, have also been organizing a long journey from Quanzhou to Xiamen for three days of study.

At the scene of the course, many students took notes and picked up cameras and mobile phones to take courseware. At the same time, there were still many students who would "study in the end" to take part in the salon activities such as "the core business team of the clothing business enterprise", "the five classes required by the costumes and the successful experience sharing of the excellent dealers".

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After attending the "2012 corners overtaking - clothing enterprise's electricity supplier competition code" course on the first morning, the chairman of San GIO, Dai Jing mu, sighed with emotion: "the electricity supplier is really a channel that an enterprise can not give up."

Dai said that the development of electricity providers, although San GIO has also gone through some detours, but San GIO will try again, and believe that this will be a good breakthrough.

For the first day of the afternoon, "business operations real financial management", Lu Xiaojiang, director of marketing and director of the wolf family, vice president Hou Changwu, said that financial management knowledge is one of the important skills of executives.

This time, this newspaper and China Research Institute jointly work together, which means that Fujian shoes and footwear industry brings more development ideas and operation experience.

In September, China Research International will also offer relevant courses such as "automated sales system" and "standardized management of direct channel construction" for provincial and distributors.

In this regard, many participants in this course have expressed great anticipation.

Quotations

"The strength of capital increases the pressure of competition, and the garment industry begins to integrate."

- Zhu Wenxin

"The total number of generations in the future will be smaller and smaller, and the scale will be bigger and bigger."

- Zhu Wenxin

"The prevalence of regional agency has become a killer of disadvantaged provincial agents."

- Zhu Wenxin

"Clothing business is the competition of the boss first."

- Su Zhen

"Solving team problems is the focus of pformation of traditional enterprises."

- Su Zhen

"Corporatization of enterprises must understand finance, and self-employed people need to know more about finance, because enterprises must develop and self-employed companies must eventually become corporatization."

- Liu Jianjun