Textile City: Establish Sales Network To Expand Market Share

The Textile City is the largest textile trade center in China. In the past, as long as the operators sat in the sales department, business would come to them. However, with the change of customers' purchasing habits, some cloth merchants began to change their habits of sitting in the sales department and other businesses, and began to develop direct marketing or agency systems to seize the domestic market share and retain their own customers.

Cloth merchants actively establish sales network

A few days ago, a textile trading company in Keqiao posted a recruitment message on the Internet to recruit a manager of the Guangdong office of luggage cloth. The applicant is required to have more than 3 years of textile related work experience, preferably with Guangdong work experience and employment foundation. It turns out that the company has set up an office in Guangdong, and needs employees to be responsible for the development of the local market.

The reporter learned that in recent years, many cloth merchants in the textile city have tried to expand the sales market in other places through various agents and direct marketing. "Good Time" is a well-known firm in the Textile City. The relevant person in charge of the company told reporters that at present, the company has established more than 30 provincial agents nationwide, and the other party is the exclusive agent for the sales of the company's products. He said that this not only avoided the chaos of the local market, but also helped to cultivate the brand in the local market. Some curtain dealers from other places even directly used "Good Time" as their own "business name".

"Sanhe Textile" is a company engaged in home textile products sales in the Light Textile City. The reporter learned that at present, the company has developed more than 100 agents throughout the country, responsible for selling products designed by the company itself. Relevant people told reporters that the textile city Fabric enterprises The reason why the agent sales system can be successfully carried out is that some fabric brands of cloth merchants have already had a certain influence, so local fabric dealers are willing to become local agents of Keqiao brand.

Go out and expand market share

Some cloth merchants are developing nationwide Agent sales mode , and cloth merchants with more advanced ideas directly began to establish their own direct sales companies in various places, and directly "face to face" with garment enterprises.

"Phoenix Villa" is one of the textile cities Famous fabric brand , and now directly enter the direct sales mode. He Xihui, chairman of the company, told reporters that since the company established its first branch in Guangzhou in 2004, "Phoenix Village" has now established 15 direct stores in Beijing, Shanghai and other places.

He Xihui said that "Fenghuangzhuang" hopes to establish its own sales channels through the way of direct stores, and strive to build the company into a "Wal Mart" in the domestic fabric world. He Xihui said that as early as 1998, the company had carried out the agency sales system, but the agency system was insufficient, the company could not directly face to face with customers, and there was a lag in mastering the trend. Therefore, in 2004, the company began to develop a direct marketing model to directly connect with the market.

In this regard, several senior cloth merchants in the Textile City told the reporter that in the past, cloth merchants in the Textile City would find business as long as they sat in the sales department, but now this way is facing new challenges. In order to save costs, many merchants directly skip the operators and find factories to cooperate. They believed that facing the new economic situation, Keqiao cloth merchants should pay attention to brand cultivation, improve brand influence, take the initiative to go out and expand sales channels.