Zhang Lijun: Creating A New Channel For Diversified Shopping Is The Way For The Survival Of Traditional Department Stores.

In the first half of the year, the atmosphere of retail industry was low, and the latest news was that Shanghai was the first to thrive.

19 years after the opening of the Huaihailu Road store, it officially closed and closed. Beijing Pacific department store, PCCW and Wukesong shops closed down one after another, triggering a discussion of the market's declining performance in traditional department stores.

First, chairman of the board of directors of the video group, Zhang Lijun, director of the China APEC Development Council, believes that the traditional department stores must continue to survive in order to create a new channel to adapt to diversified shopping.

Zhang Lijun:

First, the trend of diversified retail industry is bound to squeeze the living space of traditional department stores. Nowadays, consumers are more inclined to diversify their shopping experience.

Second, the rapid development of electric business is eating away the market share of traditional department stores. In fact, the larger categories of physical department stores are in fact convenient for online shopping, such as clothing, home appliances, IT products and so on.

Even a part of luxury goods has been diverted because of the rapid development of the electricity supplier.

Third, the continuous increase of human rents and logistics costs has eroded the profit margins of department stores.

To change this situation, the traditional department store industry must continue to survive and pform in a timely manner and create a new way to adapt to the diversified shopping trend.

Zhang Lijun, Ph.D. in economics, chairman of the board of directors of first video group, chairman of China APEC Development Council.

Zhang Lijun founded the first video group, and is the first listed company in China's network video field, and the twenty-ninth Beijing Olympic Games partner.

As an influential elite in the field of political economy and social activities, Zhang has made outstanding contributions to the steady growth and development of the Asia Pacific economy.

Zhang Lijun is active in the two circles of politics and commerce, enjoying a high reputation. He is known as an "enterprise diplomat" by the media. In addition, Zhang Lijun also serves as the director of the Association for relations across the Taiwan Straits, vice chairman of the China Internet association, and professor of Nankai University.

And has won the honor of "outstanding young Chinese businessmen in the world", "ten major media innovation figures affecting China", and "APEC industrial and commercial Advisory Council's outstanding contribution award for ten years".