Interview With Lu Shan, Vice President Of Lei Di Boer Men'S Wear

Host: the guests we invited were

fashion

Mr. Lu Yama, vice president of limited company, Hello, Mr. Lu.

Answer: Hello.

Moderator: I know that the enterprise is a very successful enterprise, then I want to know what the core advantage of the enterprise operation mode is.

A: in fact, our core advantage is three words, internationalization.

We have participated in the six Florence fashion exhibition for a long time. We have participated in six sessions for many years. We have accumulated a lot of international resources. We have Italy design team. Our Chen Li is also from Italy. Our home decorating teacher is also from Italy. We bring good things abroad to China, we bring good things to China, and let our products have an international style. I think it will eventually win the advantage of internationalization.

Host: we all know that there are three brands in your company, and the core brand named Raidy Boer has won the "potential award" of this CHIC2012. What do you think of the brand superiority, the reasons for winning the award, the way of management, the core competitiveness and the brand positioning of Ray Tibor Raidy Boer (Raidy Boer)?

Answer: we are still developing enterprises, and we may achieve greater success in the future market. Of course, this potential award proves that it is just a possibility, and it is what we need to do for the future possibility and desire for us.

Host: what is the product style of Ray Tibor (Raidy Boer)?

A: because our company now has three brands, Ray Tibor is our free brand, another GHILARO, and another agent is Italy brand Ferrante, the styles of these three brands are not exactly the same.

For example, our GHILARO brand is positioned as a young brand. Therefore, in order to adapt to the Chinese market, we specially invited Japanese designers to sort out the style of the brand. Then, as our main brand, Ray Tibor is more positioned in business and business. We have two series, one is business, the other is fashion, but in general, this style of business and leisure is thicker, so we are more suited to the Chinese market.

Then our other brand is Ferrante, the king of knitting in Italy. Our style is more inclined to the style of advanced leisure.

Host: is the price of these three brands globally unified?

A: the style must be globally unified.

The price is the same, but there may be a difference in the release, because we first appeared this product for the first time, we show the whole world the PDO of Italy, because his order will be more than we have to go, Italy has ahead of us one or two months ahead of schedule in our China.

Host: how do we reflect the idea of synchronizing the whole world?

A: because we have invited an internationalized team to serve us, so he has an international view in the overall style of the product and the overall planning of the product. Although there may be a slight difference in the size of every country, after all, the style of our men's clothing is getting closer and closer because we have the support of the international team, so we can realize the concept of global synchronization.

Host: what is your greatest feeling when you participate in CHIC2012 this time?

A: I think this year's Expo has the biggest feeling. Actually, it has been feeling since last year. It is that our entire product is more and more aware of this kind of vision and international vision. Not only is we doing it, everyone is doing it, but I think there is a very important element in it, that is, such a group of young consumers represented by the 80's have grown up. Once they become consumers, they will all be born after the reform and opening up. After they grow up, they will be destined to have an international view from their small education. I think this is also a change in the past two years, especially this year, I feel the deepest point.

Host: what do you think is the future plan of Ray Tibor fashion clothing Limited?

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Answer: our plan will continue to follow the path of our international brand operators. We now have three brands. Maybe we will do more brands in the future. For us, the most important point is to insist on taking the product as the starting point. We will still do better in product quality development. Only when the products are ready, will the channels expand. The Chinese market is a gold mine favored by the whole world. And from now on, the gold mine has not been completely excavated. From men's clothing, after 60, the 70 born people are more conservative in their clothes. With the 80's becoming the protagonist, the market will get better and better.

Host: as a vice-president of a garment company, what kind of ideological change have you experienced? How can you turn to the garment industry?

A: because I like this industry very much, and my friends have been friends with our chairman for many years. First of all, I am interested in this industry before I change. In fact, when we were on TV, when our company flew to Guangzhou to do research and development in Guangzhou, I felt relieved.

Host: what do you think of a man's dress, for example?

Or other men's coat, what kind of style do you choose?

A: I think the style is like this. In fact, I am the best for myself. If our consumers actually look at the Chinese body from the past, we like short jackets very much. Actually, from the shape of most of us today, I think the west is more in line with the Chinese style, because the proportion of the Chinese is longer than that of the westerners. If you wear a short jacket, it will look longer.

Host: what do you think of the two words of potential?

A: in fact, the potential is the possibility, the infinite possibility, the potential. If you can grasp the opportunity and work very hard, this potential can become the future wealth. If we think that the potential award is something we should be happy about, and this is something to be proud of, this potential may not become your advantage any more.

Moderator: Thank you, Mr. Lu, for taking the time to accept our interview during your busy schedule. I also hope that the three brands of your company will become better and better in the world and the market will become bigger and bigger.

A: we sell not only in China, but also in the 33 countries of the world.

Moderator: Although there are three brands around the world, are they focusing on the mainland market?

A: of course, any market in the world will now cast its eyes on the Chinese market.

Moderator: OK, then we wish you a better development.

Thank you, Lu.

A: OK, thank you.