Dress Culture: The Origin Of Jeans

In 1850, the gold rush occurred in the western United States.

At this time, two brothers from Levy Strauss in Germany also wanted to make a fortune in the United States.

When the elder brother left, he said to Levi, "when I get rich, I will pick you up."

When his brother left, he advised Levi not to worry. "I'll try my luck in the United States, and you'll wait."

In this way, the two brothers left home and went out for gold.

Levi waited at home for 5 years, and no two brothers came back.

He thought to himself, "I have grown into an adult, and I must go to the world myself".

In New York, he happened to meet two brothers, but they were not a millionaire, but a small peddler.

Levi was disappointed.

Instead of relying on him, he had to look around for work.

Because he had no skill, he could only speak a few simple English, and no boss would hire him.

To do business, he has no capital and no one is in partnership with him.

In this way, he became a small peddler.

But Levi, unlike his two brothers, was very smart and saved a lot of money soon. He heard that a gold mine was found near San Francisco, and he was ready to sell goods to do business there.

He said to the two brothers, "gold is a good place to go for gold. There are many miners there.

The two brothers were cautious and cautious, and advised Levi to say, "forget it. Don't dream about it. It's the same everywhere."

Levi had to go alone.

He bought his daily necessities and clothes, and shipped them to San Francisco with a yacht.

As expected, there was a shortage of goods in the gold mine there, and the goods on his ship were soon sold out and made a lot of money.

When the goods were sold out, he went to the mine to find out what else the miners needed.

He saw that the miners' clothes were torn and cracked, and they chatted with the miners.

A miner complained, "you can't buy a solid pair of trousers in San Francisco."

It turns out that miners are often scratched and worn by the sharp pointed stones on the mine. They need strong trousers.

After hearing the miners' complaints, Levi took a brainwave, and moved out a few rolls of coarse canvas left on the ship that he was going to use for tents. He soon found a tailor to sew these different sizes of trousers with these strong and thick canvas.

Hundreds of trousers were ready, and the miners liked it very much, and the pants were sold out all day.

Of course he was very happy, and soon he brought many canvas to make trousers.

Apart from the advantages of these trousers, miners also put forward shortcomings.

They said to Levi, "the trousers are good, but the trousers are not strong enough."

Levi knew that the miners used gold sand and ore in their pockets, and heavy things often tear their pockets down.

So Levi consulted with the tailor and fixed the pocket with a copper rivet in the four corners of his pocket, so that the pocket was not easy to tear.

In addition, leather is also set up on the upper side of the pocket and is sewn with strong threads to make the trousers durable and durable.

Levi had a great mind and listened to people's opinions about trousers.

If young miners like to find new styles, please tailor them for imitation.

In this way, the original trousers were improved into a low waist and tight arm style. They looked sharp, rough and energetic in appearance and were immediately welcomed by miners.

Originally designed for miners, the labor pants were gradually accepted in the western United States and became popular. They became popular clothes and were especially popular among Western grazing youth.

Since then, the trousers have been given a new name. People call it "jeans".

In 1871, Levy Strauss applied for a patent for his jeans and set up a "Levy Strauss company", specializing in the production of jeans.

Later, the jeans company developed into an international company with products all over the world.

During the Second World War, the US authorities put the

Designated as the uniform of the US Army, a large number of jeans went with the Allied forces into the hinterland of Europe.

After the war, soldiers returned to the United States, and a large number of jeans were put on sale locally. The trousers were beautiful, practical, durable and cheap, so they were popular locally.

As a result, European local clothing manufacturers are competing to copy the original products of the United States, thus making Jeans Popular and popular in Europe.

The entertainment industry of Hollywood has played an important role in promoting the international popularity of jeans.

The famous films in 50s, such as "rebellious rebellion" and "Tianlun dream", were all wearing comfortable and generous jeans. Under the influence of those famous stars, the fashion became a fashion symbol and became popular all over the world.

Nowadays jeans have been popular for more than 100 years. Instead of being eliminated by time, it has become the darling of the times. Nowadays, it has spread all over the world, and no trousers have as many iron fans as it has.