Clothing Sales Skills That Satisfy Customers

With the enrichment and homogenization of life, people always face many choices when they consume.

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In this important part of sales, salesmen will encounter customers like this or that. However, because salespersons do not know the skills of clothing sales, there are such problems in clothing sales. In order to improve sales performance, these key problems must be solved.

First, the salesperson must understand what types of consumption are in the customer group. The average lesbian likes to shop in the large shopping malls. Different customers have different needs, while shopping shows different shopping attitudes, but there are not many sales promotions in the shopping mall.

Many salespeople only talk about their products well when they are faced with customers, seldom take into account the customers' feelings, or recommend products to customers from the perspective of customers.

Therefore, many front-line salesmen who perform outstanding and outstanding performance believe that to be a consultant salesperson, they must have the following characteristics.

I want to know clothing salesmen.

We must first understand the criteria for measuring successful salespeople.

First, he must be a good employee who is loyal to his duties.

Faithfully carry out the company's policies; maintain the company's image and brand reputation; properly handle all kinds of relationships; these are the basic criteria for good employees; second, he must be a salesperson.

Having good sales performance; supported by company colleagues; customers are highly satisfied with them; this is the standard to rise to successful employees.

The following is a good salesman sales skills, I hope we can help.

1. Sales skills of clothing salesmen to satisfy customers.

The formation of customer satisfaction is mainly influenced by four aspects: customer expectation, customer perceived product value, customer perceived service value, and customer purchase cost.

Experience, experience, oral communication, seller commitment, competitor information and so on constitute the expectation of customers. Customers perceived product value and service value are higher than expected value, and they will feel satisfied and repeat buying behavior.

It can be seen that under the condition that the product value is not changed, the service value of the salesperson is important to the improvement of customer satisfaction.

The quality of service mainly includes the quality of technology, that is, the quality of output (products, gifts), which is objective, and the functional quality, namely the process quality (attitude, dressing, words and deeds), is subjective and is the embodiment of salesperson's personal quality.

Customer evaluation of service quality is based on five aspects: reliability, responsiveness, safety, empathy and corporality.

If customers are satisfied with the above five aspects, then the salesperson will provide customers with what we call "quality service".

The quality of service is the customer feeling that the above five aspects of the evaluation criteria for the quality of service are greater than the quality of service he expected.

The process of such a psychological activity is dynamic.

The perception of what we see and hear is the continuous accumulation of customers.

Quality service is an important source of customer satisfaction, and the pursuit of quality service is endless.

Two. Sales skills of clothing salesmen -- the knowledge structure and salesperson skills that a salesperson should possess.

The knowledge structure required by a successful salesperson: first, enterprise knowledge: product line and its length, depth and width; enterprise culture, history and vision.

Product knowledge: familiar with the performance, characteristics, operation demonstration and maintenance of each product; the business policy related to the product should be understood and grasped.

Marketing knowledge: how to do brand promotion activities.

Psychological knowledge: understanding customer purchase psychology.

PR etiquette knowledge: how to communicate with people and how to display their image.

The role of a salesperson in the process of customer purchase is very important: first of all, he is a

The marketing representative (Organization messenger) can guide customers to shop.

Secondly, he should be the representative of the customer's position, the messenger, for the needs of the customers, so that customers can perceive the product from his words and deeds, which is the most suitable for him.

Role positioning is a very important part of salesperson skills. Successful salesmen also require a series of basic skills such as product presentation, operation skills, communication skills and so on.

Three. Sales skills of clothing salesmen -- improvement of salesperson skills

Because the standard of quality service is endless, so the improvement of salesperson skills is closely related to every salesperson. Today's quality service may not be tomorrow.

How to improve salesperson skills? This may be the most concerned problem for salesmen including successful salesmen.

First, prepare for the sales staff.

The sponsors, influencers, decision makers, purchasers and users of the purchase must understand the words and deeds of customers, so as to find breakthroughs.

Second, we need to have a thorough understanding of customer purchase process.

Knowledge, information collection, alternative, program evaluation, purchase decision and post purchase behavior are the basis for improving skills.

Only by truly understanding the process of customer purchase can we provide different services with the progress of customer purchase process.

Third, some basic salesperson process is programmed.

Four, sales skills of clothing salesmen -- three steps for salesmen:

Step one: greeting and receptive customers are warm and thoughtful, communicate with customers and express professional image as soon as possible (uniform, clean, Putonghua, self introduction), courteous Hospitality (smile, gaze, polite language), maintain a certain distance (to give customers room and time), and give consideration to customers.

The second step: communication with customers (negotiation), ten minds, ten purposes, confidence in customers, observation of customers, care for customers, sincerity, interest, customer care, product demonstration, patience with customers, patience of customers, curiosity of customers, good use of customers from all walks of life, disagreement with intentions, and common sense of customer purchase decisions.

The third step: facilitate purchase.

The timing and ingenious promotion of purchasing, testing and inspection of goods, opening orders, assisting in payment and sending customers.

The spirit of tough character, rich knowledge and service is the three basic qualities that a successful salesperson must possess.

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Two, the tenacious character, the rich knowledge and the service as the first spirit concept are the three basic qualities that the successful salesman must have.

1, from a company's perspective:

Positive working attitude; full work enthusiasm; independent working ability; good man-machine relationship; excellent team spirit.

2, from the customer's point of view:

Neat appearance; courteous; patient; friendly, cordial, enthusiastic; dedicated to service; answering questions; caring for customers' interests, opinions and requirements.

The capacity of the clothing sales market has been very large, and consumers have shifted from the need of initial warmth to the spiritual needs of life.

Improving the skills of clothing sales has become a topic in the sales competition of clothing market.

The following is an introduction to relevant sales techniques.

1, we should have confidence when recommending: when recommending clothing to customers, the salesperson must have confidence in order to make customers have a sense of trust in clothing.

2. Suitable for customer's recommendation: when explaining the customer's goods, he should recommend the clothes suitable for them according to the actual situation of the customers, and try to figure out his personal interests.

3, accurately mention the advantages of all kinds of garments.

When explaining and recommending clothing to customers, it is necessary to compare the different types of garments and accurately tell the advantages of all kinds of garments.

4, with gesture to recommend to customers, appropriate praise, can not be excessive praise, avoid reverse.

5, with the characteristics of goods.

Each type of clothing has different characteristics, such as function, design, quality and so on. In the process of clothing sales, we should emphasize the different characteristics of clothing.

6, focus on commodities.

When recommending clothing to customers, they should try their best to bring the topic to the clothing, while observing the customers' Reflection on the clothing so as to promote clothing sales in a timely manner.

Nowadays, consumers pay more attention to spiritual things. Although they need the advice of clothing salesmen, the purpose of the proposal is to enhance the information of customers.

There are three reasons for the confidence of guests:

1, I believe the introduction of shopping guide.

2, believe in a shopping mall or brand.

3, believe in the style and color of the clothes themselves.

Reasons for losing confidence:

1, not the clothes she really wants.

2, shopping guide does not know goods knowledge.

3, there is no guarantee for quality and after-sale.

4, with the purchase plan conflict, when the guests lose confidence in a certain garment, we ask the guide not to force the guests, immediately pfer to other interested clothes, and strive to retain, continue to recommend.