Baima Garment Expands The Market By Means Of Department Store Channel

In the global economic downturn, domestic consumption demand is declining

Yesterday, in the sixth session of 2012 Guangzhou White Horse Clothing Purchasing Festival The reporter learned that after completing a series of initiatives such as brand incubation platform building, market software and hardware upgrading, and management experience export, the Baima clothing professional market once again turned its attention to the channel, the foundation of the clothing industry.

Although the global economy continues to decline this year, and domestic consumption demand is sluggish, people from Guangzhou Baima Marketing Department told reporters that from the on-site situation, this procurement festival does not seem to have been particularly affected. According to the person Clothing brand At the moment of intense competition, these brands not only need to expand the terminal market on a large scale, but also are the necessary force for differentiated competition in the market.

For a long time, there seems to be a clear distinction between shopping malls and professional markets. They are synonymous with retail channels and wholesale channels, and belong to two stages of the sales process. For garment enterprises that strive to build brand image, department stores are still one of the most competitive platforms, but also a platform with scarce resources and high threshold, especially high-quality market resources with location advantages, high popularity and good operation experience. Based on this, Guangzhou Baima has extended the framework of strategic partners to the field of department stores this time, building another bridge for clothing enterprise brands. The reporter learned that at the opening ceremony, Baima will sign strategic cooperation agreements with several well-known department stores in Guangdong Province.

In addition, Guangzhou Baima also laid out the e-commerce field this year. It is understood that on April 1 this year, Guangzhou Baima Clothing market The self-developed White Horse Online Mall - White Horse E-City was officially launched.