Brand New Model Of Women'S Wear Investment Promotion

For a relatively mature development

Investment and joining have become an important step.

It is also the focus and difficulty of brand marketing development.

Women's clothing brand investment must enable the investment fair to make full use of the venue to carry out a comprehensive and systematic policy display. It can also invite experts to answer questions and answer questions, avoiding the time and efficiency of on-site development. In practice, it is better to concentrate on explaining 100 times to 100 dealers.

In addition, the participants at the investment site are highly motivated and motivated. If the atmosphere is properly mobilized, the success rate is very high.

The key to the development of the Investment Fair is the research and collection of the target dealers, the formulation of the investment plan, the pre negotiation of key distributors and the mobilization of the scene atmosphere.

So, specifically, what are the alternative ways to inviting women's clothing brands?

1. viral investment

Famous brand

He once said: "it is not a simple matter to think of systematic investment promotion method.

The brand of merchants must understand the market structure and the characteristics of many provinces and cities, so we need to have a more macroscopic and systematic thinking.

Let merchants brand have a good reason to find his partners. "

However, if we want to complete the large-scale market laying, we must have a fast propaganda method.

Then the early stage of advertisement and news is particularly important.

In the course of the development of Chinese clothing brand for many years, CHIC has undoubtedly become the largest trade volume and passenger volume exhibition of China fashion show.

It is a must for Chinese women's clothing brand to carry out systematic and comprehensive publicity and display to regional distributors that enterprises want to develop by means of large-scale exhibitions, so as to achieve mass and proactive market development.

The exhibition can attract distributors and promote the efficient and fast development of the market.

However, the exhibition development mode procedures are as follows: first, ensure the participation of hardware facilities such as promotional materials, samples, promotional items and vehicles; secondly, ensure that the participating software such as brand promotion, product structure, profit design, promotion mode and investment conditions are complete; thirdly, ensure that there are corresponding business personnel and negotiation procedures in each area; there is also the arrangement and publicity of the exhibition; more importantly, the reception and screening of dealers; and finally, the return and final confirmation of dealers after the exhibition.

Therefore, it is not easy to inviting the exhibition.

Perhaps before the CHIC exhibition, merchants brands need more efforts to make their sales teams more effective.

With the extension of the social and economic relations of the original distributors, we should find the qualified distributors through the recommendation method, reduce the blind visit, shorten the paction time, reduce the trust and understand the difficulty, and realize the batch development of distributors.

In fact, these methods are relatively stable and effective for women's clothing brands.

The maximum reproductive characteristics of the virus are one, two, two, and four, increasing exponentially.

And this mode is to use the crowd have their own circle of communication, to carry out the chain pfer recommendation, so as to achieve continuous expansion development.

According to You Dongping, general manager of CCDD brand, it is necessary to determine the nature of potential customers that need to be recommended by dealers, prevent the flooding of recommendation; focus on the strategic market in the key development areas, select dealers with high reputation, good reputation and good social relations to support and establish customer relationship; use dealer's social network to recommend development, reduce the difficulty of entering the market, then extend the recommendation with the new customer relationship, and gradually establish a market development relationship network.

With the help of the established sales focus market, we encourage peripheral dealers to make field trips, so as to promote brand development, products and policies through penetration.

2. marriage investment

To put it more clearly, the link of brand investment is finding links to partners.

Because the current market development process is completely in line with the market.

And in this process, the sales side and the R & D business must do their best to make it happen.

Through the dissemination and dissemination of leaflets among target distributors, we can arouse the curiosity of dealers and urge them to take the initiative to contact enterprises to request "marriage".

When we use this model, we only need to select a representative market for in-depth analysis, then make a specific plan to distribute the leaflets, and then use the communication skills to identify the dealers who are actively connected or visiting.

The key to using this mode is the production of leaflets, which should be informative, comprehensive and innovative in the light of market characteristics. The form should be based on the principle of attracting attention from distributors and arousing enthusiasm.

Guangzhou Zhaofeng women's clothing brand leader on the issue of women's clothing investment, so to speak: "it is to use incentive principle to formulate a unified sales policy and incentive measures for the full-time market development team, and then determine the regional, quantity and time for the development competition mode.

For most enterprises, this development mode is the most commonly used or even the only mode.

Because incentives are mostly evaluated according to whether the development is successful or not, the development cost is small, but there are many problems left behind.

Set up sales policy through target area market research; establish

The team determines the development incentive policy, divides the development area, determines the responsible person, time and sales target quantity of the market development, disperses the development of personnel, and conducts research, screening, negotiation and determination of dealers by their respective understanding and application of policies.

According to the market characteristics and product characteristics, a full-time development team with different functional modules is set up to professionally solve the various needs of distributors in order to promote market development, according to the marketing director and director of Hangzhou women's clothing brand COCOON.

For example, team members, technical experts, legal personnel, financial personnel and logistical personnel form a development team.

The advantage of the functional group mode is that it can make use of the expertise of each functional department to find out a solution to solve the market problem, avoiding the neglect of one's own and the other's shortcomings. The disadvantage is that the center is not outstanding and the coordination is difficult.

It is necessary to establish the concept of integrated sales plan and avoid the phenomenon of multiple centers and internal friction.

The functional group mode is more applicable to enterprises or industries that require higher technology, financing or other aspects.

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3. professional training to promote investment promotion

Because the women's clothing market is changing more quickly, it is simply spreading the net widely. The key training is not able to achieve the overall profit after the investment.

As a result, many brands organize technical training, management or management training meetings to enable distributors to understand the business and establish a customer relationship with the enterprise, and ultimately fully accept the business philosophy and become their customers.

Therefore, more women dress brands use the reverse development mode of "riding on the back" to complete the investment promotion work.

In the case of dealers who are hard to choose, they will do their own marketing. From the next level, distributors will begin to develop, support and cultivate the market. Once the market is stable, they will be selected or pferred to qualified distributors.

"Many markets can't find the right distributors or the target dealers are reluctant to sell," said the head of the investment department of Shanghai Hill cotter clothing company.

This is to reverse thinking, reverse development, choose the next level distributors to carry out the market operation, after the sale is stable, and then choose dealers to enjoy their lives.

The main points of development are: reverse development of distributors, not big pot and single pot, but focus on the development of key distributors. Sometimes, sales policies for distributors must be provided with profit margins for future distributors. Finally, distributors should pick up dealers in time and pfer the next step of market intensive farming and management as soon as possible.