Jihua Group Wants To Build The World'S Strongest And Largest Professional Wear Production Base

Recently, Jihua Group held its first Business Suits At the press conference, through three links of news release, static display and catwalk, the professional clothes with fashion, function and scientific and technological creative elements were displayed. The press conference covered more than 100 products in two series of business and tooling, which demonstrated the company's R&D and design strength, production support ability and ability to provide enterprises with comprehensive professional clothing solutions in the field of professional clothing, and demonstrated the company's determination to build the world's largest professional clothing and military supplies base.

Li Xuecheng, the general manager of the company, said that at present, the company has become a stable strategic partner of many central enterprises to develop and implement the most appropriate professional clothing solutions. "This press conference is a useful attempt for Jihua Group to publicly and intensively release its annual new professional clothing products to all sectors of society, and also an important measure for the company to implement scientific and technological innovation, industrial chain extension and brand management strategy."

In the new products released, Jihua Group It has unique consideration on how to take into account the characteristics of the industry and the characteristics of professional clothing. The business series of Jihua business wear mainly uses different combinations of colors, styles and fabrics to distinguish the characteristics of various industries, while the tooling series relies on functional fabrics and structural functional design to distinguish and present. At the same time, the company timely applied the latest new materials and new technologies at home and abroad to the design of professional clothing products, and "Shenjiu Search and Rescue Clothing", "Voice Control Tooling", "Radiation Protection Tooling" and other products with scientific and technological creativity were pushed onto the booth.

It is worth mentioning that in recent years, the thinking of Jihua Group around professional clothing has extended to the value chain level. "We should try our best to strengthen design, research and development and terminal services, and speed up the vertical integration and upgrading of the industrial chain." Li Xuecheng said that the company did not simply position the terminal service strategy in the field of professional clothing as a mode of contracting orders and low price competition, but proposed to integrate the resources of the entire marketing team, adhering to the concept of service first, To strive for more valuable parts.

The goal of Jihua Group is to build the world's strongest and largest professional clothing, professional shoes and boots R&D and production base, and the world's strongest and largest military supplies production support base. The company is now the largest military supplies R&D and production base in China, with a long history and institutions of professional wear research. In 2008, the company fully integrated its scientific research team, and specifically integrated and established several industry research institutes such as professional clothing, textile printing and dyeing, professional shoes and boots, with more than 1000 scientific and technological activity personnel, forming a sound research organization.

At present, Jihua Group has an annual production capacity of more than 70 million sets of professional uniforms. It is the main supplier of various military and police uniforms and professional uniforms of the national uniform department, accounting for about 75% of the domestic market share of military and police uniforms. The company produces and supplies more than 80% of the 07 style military uniforms, 100% of the uniforms of the three military honor guards, military bands, art troupes, military uniforms of the Hong Kong Garrison, military uniforms of the Macao Garrison, and 13 military parades since the founding of the People's Republic of China Industry uniform market It occupies more than 20% of the market share.

According to the previously released semi annual report, under the adverse situation of weakening global economic vitality and downward pressure on domestic market economic growth, the company realized an operating revenue of 13.834 billion yuan, up 17.17% year on year; The net profit attributable to shareholders of the listed company was 388 million yuan, up 15.23% year on year.