How To Do A Good Job In Clothing Wholesale Business What Should Clothing Wholesale Bosses Remember

On the afternoon of August 11, the 28th issue of Henan "Power 100 Entrepreneurial Dream Workshop" large-scale entrepreneurial mutual aid series public welfare activities opened as scheduled, with the theme of "How to do wholesale business".

At the activity site, there were no empty seats before 2:30 p.m. An hour after the start of the activity, some readers still called to say that they had just finished the business in the store and were on their way here.

Three guest lecturers from the "wholesale front line" clothing Wholesale Electronic Commerce In terms of details, he told the "dream fans" about their experience and taught them unique skills.

Gao Hongwen Henan Xinhong Brand clothing General Manager of Marketing Planning Co., Ltd

"Four Understandings" of Wholesalers

Understand the boss

Understand the development direction and strategy of the upstream

If the products of brand A are imported, then brand Your boss is your upstream. It is important for you to understand the development direction and strategy of the boss.

With a good boss, you will gain in all aspects. But if the goals are inconsistent, you can't follow him.

Understand the team

Understand where the employee's strengths lie

No matter how many employees there are in the store, you should know what their strengths are and what their strengths are.

As for the so-called "knowing people and doing their jobs well", knowing people is first and foremost, and we should give full play to their strengths.

Understand the goods

Know your goods better than anyone else

It's difficult to make money from your own goods even though you don't know about them. No matter what you do, you must understand what you operate, and understand it better than anyone else.

Understand customers

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Understand their needs

"If a customer needs a cabbage, I will give him a basket of carrots. Although the value of carrots is higher than that of cabbage, the customer will feel that I have not given him anything. Because what I provide is not what he needs. What he does not need is useless," said Gao Hongwen.

"Three cores" to be solved

Where are we going?

"Where we are going, the big point is the direction and strategy, and the small point is what we want." Gao Hongwen said, which means setting short, medium and long-term goals.

"People are most confused at the crossroads. With a goal, they will keep working towards the goal and constantly consider how to achieve it."

He said that if long-term goals cannot be set, short-term goals must be set, and timely adjustments should be made when the goals deviate.

Where are we?

"Where we are, we need to know our own situation and our strengths and weaknesses."

　　 "Before doing anything, we must do research to understand the situation of the external market. Don't go in with your head covered, or it will be difficult to get out. When I first came to Zhengzhou to do clothing wholesale, I lived near Yinji Trade City for a whole week. Every morning, as soon as Yinji opens the door, I go to observe what they are doing, how the market's passenger flow is, and how the market's operating environment is This is all to understand. "

How do we go

"It is clear what my strength is, what the current situation is, what is allowed and what is beyond my ability."

Sometimes, the most terrible thing is not knowing how much you weigh.

"How to go, we should consider the choice of strategy, the determination of business priorities, the assessment of key indicators, the establishment and implementation of processes and systems." He said that the simpler it is at the beginning, the better. Don't set too many rules. When business develops to a certain scale, there must be rules and regulations, processes and standards.

Positioning is very important

product positioning

"There are bulk goods brand Goods and stock goods. Bulk goods are market goods. The quality varies from good to bad, and the price varies. Taking the brand requires a large amount of capital, which is easy to use without bulk goods. Making inventory is to collect other people's goods at a low price and sell inventory specially. It should be clear whether to sell bulk goods or brands. "

Age orientation

"You must be clear about who your consumer group is. Don't make your clothes so that little girls can wear them and old ladies can wear them. If you want to make everyone's money, you will not make anyone's money in the end. Therefore, you must determine your own consumer group and don't want to make everyone's money."

Channel positioning

"Channel positioning is the channel where you want to sell your products. There are stores, supermarkets and shopping malls in the channel. The price of supermarkets should not be too high, but they should be popular. Shopping malls are relatively upscale, but there are many restrictions." He said that peers do not agree, so you should determine where your products are sold.

Price positioning

　　 "The price is set in the world. Many of the goods in the supermarket are short of a few cents. In fact, the price is very clever. The feeling of a few cents is different. If a clothing wholesale next door costs 100 yuan, you can sell it for 98 yuan, and the profit is no lower than 2 yuan, but the feeling of 100 yuan and 98 yuan is definitely different. Don't think that there is no change for such trouble When you are bored, you must trouble. If you don't want to trouble, you must not make money. "

　　 Clothing wholesale market

How to attract customers into the store

renovation

"Decoration doesn't have to be luxurious, as long as it is distinctive and attractive. Just like the hundreds of people who came to the class today, how can they show you? If everyone is dressed in white and you are dressed in red, even if your red is very ugly, it is very eye-catching."

atmosphere

"A good atmosphere will attract customers, so we should learn to create an atmosphere. When we are at a wholesale store, the atmosphere is very important. Sometimes when we pass a store, it is very busy, and we are particularly willing to go in. Chinese people like to join in the excitement, and the busier the place is, the more they join in. If you want to attract people, you must create a very busy scene."

　　 "When no customer comes to pick up the goods, the shop assistant must move the goods here and there. I was very busy. When I started doing wholesale, I did the same thing. I packed the clothes I had in stock before and wrote the shipping address on them. The customer came here to see that we had been replenishing the goods today. In doing so, he wanted to think that my business was so good and my goods were so good Sell. Therefore, we should learn to "create something out of nothing" He said.

"When there is no one, we will also shout:" Pack ". While shouting, we will attract customers outside the store. When he hears the shout, he will certainly look inside. This is our opportunity."

display

"Costumes are very particular about matching. If I introduce clothes to customers, I will say that this model is very easy to sell, but it will be better if it is matched and sold one set at a time. At this time, many customers will be happy to accept it." Therefore, when doing display, try to do it one set at a time, and never do it alone.

"When a customer sees a matched set of clothes, he will ask how to sell it. If we hang a lantern, he will ask how much it costs, but when we connect the two together, the customer will think that the two are the same. The purpose of display is to take an extra coat."