The Development Of NBA Jerseys Is Fashionable And Practical, Creating A Classic Forever

Sandknit fan version in the late 1980s and early 1990s

You may be right about this brand Very strange. This is an old American local shirt manufacturer. It not only sponsors NBA jerseys, but also sponsors NFL, NBL and other sports. Sandknit has sponsored NBA jerseys since about the 1970s, focusing on tight fitting, and has not withdrawn from some fan versions of jerseys until the late 1980s when it launched a series of NBA teams and all star fan versions of jerseys (there was no named jersey type at that time, let's say the fan version). Due to product promotion failure, the company closed down in the early 1990s, but it was located in Berlin, WI is still in use today (later it will be said that the launched brands such as Starter, Puma, RBK, etc. are all produced there). It can be said that WI is the ancestor of the released jerseys!

Sandknit fan version jersey size is indicated by English letters S M L clothes are all made of Nylon (nylon), which makes the upper body feel rough, while the clothes design names and even Logoman (NBA Lilliputian) are all printed with thick glue, which is full of retro flavor, the shoulder straps are thin, the shape is tight, and the relative waist is the color of the jersey at that time. Because of thick glue printing, Offset printing is not easy to fall off. The price was about 39 - 49 dollars.

Sandknit Player Edition in the late 1980s and early 1990s

Later Sandknit felt that the fan version was not loyal to the original, and the introduction of the fan version could not make them more profitable. It changed the marketing strategy, and launched the high-end Authentic player version, which is the ancestor of the player version of the jersey.

Sandknit player version is represented by Arabic numerals, 36 40 44 represents the size of chest circumference. Sandknit jerseys have no concept of lengthening, so they are relatively short compared with current jerseys. The texture of the jersey is 100% Nylon mesh, and there is another kind of Nylon fabric. The team name and name of the embroidery of the latter are printed with plasma. Logoman is embroidered on the jersey, which is very similar to the original. The mesh material of the jersey is thin, and the upper body is also light, but the mesh is slightly rough, so you may feel uncomfortable when wearing it. Due to the loyalty to the original, the garment shape is tight and tight, with slits on both sides of the tail. Sandknit player version is relatively rare due to its short life, and its price was about $79-99 in the year.

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Early 1980s to present Mitchell&Ness jersey

Speaking of Michelle&Ness jerseys (hereinafter referred to as M&N), I believe that no American does not know them. This company has been engaged in the textile industry since 1904, and has been doing some behind the scenes work in the sports field, making some clothes and pants. Its predecessor may be Wilson, who has sponsored NBA jerseys for more than 30 years, or it may be its OEM for Wilson. Since the 1980s, M&N Company has changed its marketing strategy and completely developed towards classic sporting goods. Its jerseys are far from the NBA in the 1960s to the NBA that everyone is familiar with in the late 1990s. M&N not only produces NBA retro products, but also retro NFL, NBL, NCAA products. Therefore, all the jerseys produced by M&N can be called fan versions, and there is absolutely no concept of the first year. It is familiar with the retro products of sports history, which is why fans like its products.

The subscripts of M&N's jerseys are very large, usually with a Hardwood Classic logo and an M&N company logo, which is particularly retro. The clothes are represented by Arabic numerals such as 40, 44, 46 and so on. Because it is designed completely in imitation of the football shirt of that year, the embroidery (printing) method of the shape and team logo name is completely faithful to the original work, which has been tight in the past, but also has a wide body in the late 1990s. Fans can choose according to their own preferences.

The NBA jerseys produced by M&N include NBA teams and all stars. Clothes are divided into two types: mesh and cloth. The mesh of M&N is very heavy and thick, about 1mm thick, but it has no rough feeling. The mesh quality is very good, which is also related to its high price. The MN of the fabric is 100% Nylon like the mesh, but the upper body is not so comfortable. The fabric is rough, and the fabric is elastic. Remember Boston in the 1960s and 1970s, and the fabric tight shorts. I wonder if they will feel comfortable?

Before the 1990s, there was no Logoman in NBA jerseys. After the 1990s, Logoman was all embroidered on clothes. Why do I like M&N? Because these seniors recall the memory of NBA history, how happy it is to have such a great player's jersey.

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As for Champion's jerseys, I believe everyone's impression is that there are many fakes.

As a brand monopolizing NBA in the 1990s, it is undoubtedly the best selling product and the best imitated product. Champion undertook Sandknit brand as the second NBA fan to buy jersey brand marketing strategy has changed 180 degrees. It spurned the old jersey color left before the 1990s and replaced it with a more colorful and avant-garde design. From a simple team name to some animal pictures on the jersey, bold design and beautiful marketing strategy have made it based in the NBA for nearly 10 years!

What's more, it first launched the Replica fan version of the jersey, and the cheap price and bright colors made it a must for every family in those days. The Replica jersey used 100% Nylon, which was very thin and light. Because the material was too thin, it had to add a Tee to it, which became the ancestor of this kind of clothing at that time! The clothing pattern is printed with thin glue, which is not durable enough. Logoman and Champion logos are embroidered on the jersey, but only a patch design makes Replica less durable.

Following the momentum of Sandknit's player version being highly praised, Champion continues to launch Authentic jerseys. Like Sandknit's jerseys before, the jerseys still have no concept of lengthening, and the shape is relatively short. There are two kinds of fabrics: mesh and dazzle (smooth), both of which are made of 100% Polyester, which is relatively durable. The mesh of Champion is rough and hard, and the large mesh (mesh size) seems low-grade (compared with the mesh of modern brands, of course), but it was very dazzling at that time. The Authentic team pattern of Champion is slightly smaller than the original, and less points are deducted for loyalty to the original. Logoman is full embroidery. The Dazzle (glossy) jersey appeared at the beginning of the 21st century. Typical glossy jerseys include Sun, Magic, and Champion, which are hard bodied. Compared with Drifit and PlayDry, they are certainly inferior. However, they are highly reflective. Wearing them in sunny places is still very dazzling, and it is not easy to hook wires. The classic glossy dark star Magic jersey is a masterpiece of Champion, and it is still very popular today.

Before the concept of monopolizing the jersey market, we can still see several brands appearing in the NBA at the same time. I remember that in the late 1990s, when the Bulls won three consecutive championships again, I thought of Bulls every time I saw Nike, 76ers every time I saw Champion, and Kings every time I saw Puma. During this period, the fans had different choices, and the uniforms were not as uniform as they are now.

Here I put Starter and Puma together because they only produce some mesh jerseys with relatively simple processes. Lack of competitiveness, they were soon overtaken by the powerful Nike RBK, and their existence only lasted for 2-3 years.

Starter uses 100% Polyester and Puma uses 100% Nylon. The mesh is a low-grade thin mesh, and the upper body feels rough. But they also have one thing to be proud of: high level embroidery. The shape of the clothes can only be said to be medium, because there is no lengthening design, and the length of the jersey is short. But a short history and exquisite embroidery can attract many fans. The price is about $110 – $130.

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As a mature post-modern sporting goods brand, Nike will certainly join the NBA market. Nike's debut in the NBA jersey dates back to 1997, when it introduced two types of jerseys, mesh and dazzle smooth.

Nike's marketing strategy has always been very successful. When he moved to the NBA jersey market, he developed a fan version of the jersey called Swingman. The introduction of the jersey dates back to 2001, and the enthusiasm reflected can be imagined, because the shape of the jersey tends to combine Fashion with the original, plus the single-layer embroidery imitation Tackle Twill technology, Fans rushed to buy Swingman and Nike continued to produce it. For the first time, the factory was moved to South Korea, and the supply exceeded the demand, making it possible to find Nike Swingman jerseys now.

Here I compare Authentic mesh with Swingman because I want to compare the two meshes. Authentic's mesh is of medium thickness with small holes, while Swingman's is of thin body with small holes. In terms of durability, Authentic is definitely superior. Swingman's imitation embroidery has the disadvantage of fading, but Swingman has the advantage of light volume, so fans flock to it.

Nike invented a substance called Drifit at the beginning of the 21st century texture Soft and light, it is widely loved by the NBA and gradually replaces the mesh.

Dirfit is divided into Drifit and smooth Drifit Dazzle. Let's talk about Drifit first. The typical representatives are Pistons and Lakers. 100% of Polyester's clothes are very soft, and the upper body is very comfortable and light. But the disadvantage is that it is not durable, and the collision of some hard objects is simply fatal. The price is about 140 dollars.

Why compare two Nike products? Because many friends think that the smooth material is the same, which is wrong. Nike Dazzle is a product in the late 1990s. Like the Champion Dazzle, it has one layer of light fabric and the same front and back texture. Although the material is very hard, it is also 100%, but the density of the material is very high, and the durability is relatively improved. On the contrary, the comfort is greatly reduced, and the upper body feels rough.

Nike Drifit Dazzle is a high-tech product. Drifit on the front and back of the front dazzle greatly improves the comfort of the clothes. The fatal weakness is that it is easy to hook the thread, and you must lose if you gain. But the quick sweat wicking and bright shiny surface design has been gradually used by many teams. The price is about $129 – $149.

The arrival of RBK Swingman is another impact of the jersey. The back hem is more avant-garde than the front hem, and the color is more colorful than the Nike Swingman. 100% Polyester thin body mesh and long narrow mesh make the clothes lighter. Disadvantages Like Nike Swingman, the fade of imitation embroidery and the endurance of thin mesh are poor. The price is about 70-89 dollars.

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First, let's talk about RBK Authentic mesh. Compared with Nike Authentic mesh, it is improved. The mesh density is larger, the thickness is thicker, and it is more reflective than Nike. However, the clothes are slightly larger and not enough to close the waist, which is the disadvantage of Adi products. The price is about 140 – 169 dollars.

RBK PlayDry is their patented technology, which is of the same level and type as Nike Drifit. PlayDry Authentic is made of 100% Polyester material, which can sweat quickly, and is soft and lightweight. What's more, the material is denser and more durable than Nike Drifit. Nowadays, the NBA has gradually adopted PlayDry to replace the mesh (now it seems that only the Clippers, Timberwolves and Bobcats are the second customers). The disadvantage is also a common problem of RBK Authentic. The shape of the jersey is slightly larger, and the waist does not shrink. The price is about 140 – 169 dollars.

RBK PlayDry Dazzle and Nike Drifit Dazzle belong to peer comparison products. RBK is softer than Nike, so RBK PlayDry Dazzle is more vulnerable to injury. Hooks are common for it. The front smooth surface and the back PlayDry look very high-end, soft, and the upper body is very comfortable. Is this one of the reasons why Miami won the championship in 2006? The price is about 140 – 169 dollars.

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Adidas Swingman is a product inherited from RBK Swingman. Its material and shape are basically the same as RBK Swingman. After all, they are the same company. Adidas Swingman's separation of Logoman and brand logo on the two sides of the shirt chest is somewhat special.

It has to be mentioned that Adidas retro Swingman has a breakthrough design. It has adopted the 3-leaf logo as the logo of this series. Adidas, who knows how to make money, really lives up to its reputation. The retro jerseys launched are more and more colors, more and more bright colors, and more and more consumers. Obviously, retro Swingman is the most popular and has become a trend. However, he may lose his respect for the original book by seriously developing his jersey into fashion. The price is about 79 – 89 dollars.

Adidas Authentic mesh jersey is almost extinct, but it is still seen in some teams, such as the Clippers and Bobcats. Let's praise Adidas' mesh. It uses a mesh technology called 'brick and stone', which makes the mesh material more dazzling and reflective, and soft and smooth. 100% Polyester and dense materials appear more high-end. The shape of the jersey is slightly changed compared with RBK, the waist is slightly shrunk, and the size of the jersey is more moderate. It can be said that the jersey is the strongest product ever developed. The price is about 169 – 189 dollars.

Adidas Climate Cool is a combination of Nike The famous materials of Drifit and RBK PlayDry are characterized by rapid perspiration and light weight. Now Adidas has applied it to the jersey, but it feels the same as RBK's PlayDry (after all, it is the same company, and I want to emphasize - _ - | |), but the shape of the clothes is still better than RBK, which is commendable. The price is about 169 – 189 dollars.

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