Famous Footwear Development Designers Talk About The Development Trend Of Children'S Shoes

Due to the particularity of children, the research and development departments of children's shoes should pay more attention to the research of product safety, comfort and flexibility. So, what should we pay attention to in the research and development of children's shoes? What new directions will children's shoes R & D have in the future?

Guests of this session:

Zhang Shichao, general manager of pin Po Asia shoe research and Development Center

Deng Lingyun, design director, product development Asia Footwear research and Development Center

Lin Mianqing, general manager of Jinjiang Shoe Design Co., Ltd.

Process trend: simple process and generous design

Lin Mianqing: simple technology can reduce cost pressure.

"In the economic environment is not very prosperous, enterprises should be creative in product research and development, attract consumers, and consider the cost of production. Therefore, when we do research and development for enterprises, we should try to simplify the complicated process while satisfying the personalized needs of the brand, so that the appearance of shoes is fresh, concise and generous. Mr. Lin said that now consumers like cheap and good products. The simple process design not only makes children's shoes look elegant, but also saves the cost of process, so that products occupy a price advantage in the market.

Deng Lingyun: the traditional foundation will always sell well.

Classic retro style shoes are never obsolete. The shoes of retro type are selected from the market for a long time to filter and precipitate the classic creation, so as to gather the public's aesthetic viewpoints and needs, so they can be evergreen. From the analysis of sales data in recent years, the products that are salable in the market are some simple traditional basic funds. Too complex and personalized products are more concentrated in individual groups, but not easy to be accepted by the majority of consumers.

In the current market environment, the complex and decorative styles are likely to increase the cost of production and the difficulty of mass production, and fail to achieve the desired results of business sales, but instead fall into the "thankless" situation. Deng said.

Material trend: Children's shoes design focuses on safety and comfort.

Deng Lingyun: Children's products attach importance to the use of safety materials

"My friend brought back a box of colorful crayons from Europe and America, which cost nearly 100 times more than the ordinary crayons in the market. I asked him curiously," children do not know how to use it. Why should they buy such a high price? "Friends replied," the safety of children's articles is very important in Europe and America. Children like everything to their mouths. This crayon is non-toxic, although it is expensive, but it can ensure children's health and safety, and it is worth buying. " When it comes to consumer concerns about the safety of children's products, Deng Zong asked.

Deng Zong believes that most domestic children's products, including children's shoes, only consider patterns, patterns, colors and quality inspection in materials, and fail to attach importance to the environmental safety of materials. Too many materials contain toxic chemicals. "Chinese children now have many beautiful shoes, but they need healthier shoes. Therefore, the popularization and application of environmentally-friendly materials, on the one hand, needs the conscious attention of enterprises. On the other hand, it needs further improvement of consumer awareness.

Lin Mianqing: baby shoes are more stringent on fabrics.

A pair of excellent children's shoes must conform to the growth regularity and physiological functions of children's feet, which puts forward higher requirements for the development and design staff of children's shoes. The products developed are lack of softness, which easily leads to the deformation of children's feet. "Children grow up every day. If the shoes are not soft enough, they will directly affect the growth of children's feet and affect their healthy growth. Therefore, the development and design of children's shoes pay more attention to the softness and comfort of products. Baby shoes are more stringent on fabrics. Bayashi Suke said.

Development trend: sports shoes will continue to dominate the market of children's shoes.

Deng Lingyun: product joking, selling "foreign flavor"

There are more and more social occasions in modern society, and different life forms have different product needs. Therefore, there are new requirements for children's shoes. Not only should it be comfortable and soft, easy to clean, but also suitable for various occasions. The most important thing is that the style should be loved by children. In the future design style, children's shoes will become more and more popular and more and more "foreign style", which can be used for many occasions.

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"We all want to see children grow up healthily and vividly. To keep up with the lively and active characteristics of children, sports shoes are still the first choice for parents. Deng Zong believes that children run and jump, catch up and catch up very naughty, children wear sports shoes to facilitate walking, in line with the smart, lively, active nature of children. So sneakers will still dominate for a long time.

Lin Mianqing: Gym shoes Mainly with a small number of casual shoes.

Lin introduced that the research and development of children's shoes was divided into 5 quarters. In addition to spring, summer, autumn and winter, autumn was also divided into early autumn and late autumn two seasons. At ordinary times, children wear shoes or shoes, shoes and board shoes. Summer children's shoes and footwear mainly include cloth shoes, beach shoes and frame shoes. Lin believes that shoes with hard material such as leather shoes and shoes are not suitable for children. Little girls can not wear high heels, otherwise they will cause deformity of feet.

Consumption trend: economic fashion, pay attention to the consumption habits of parents after 80.

　　 Deng Ling Yun Wumart is also cheap.

Influenced by the current domestic environment, the purchasing power of most consumers has declined. It is a popular consumer's idea to see new products waiting until they are offered discount sales. In addition, now e-commerce is very red, cheap and convenient. The same product is almost half the price online. Deng suggested that the development of future products should focus on the economic and fashion products, increase the proportion of low-end products, and enhance the share of the brand in the market.

Zhang Shichao: paying attention to the consumption habits of the parents after 80

Zhang believes that product research and development should grasp the characteristics of consumption and psychological needs of consumers. Most of the 80's have the habit of sensual consumption, which stimulates perceptual consumption. After 80 years of reform and opening up, we can not resist the "invasion" of European and American winds and Japan and South Korea's wind. "After 80 consumer groups pursue fashion personality, like different, innovative products. We want to develop products like our Post-80 consumer groups, and guide enterprises to pay attention to their parents' consumption habits and tap the consumer market. Zhang general introduced.

Color trends: Children's shoes tend to be specific colors.

Lin Mianqing: soft and unique hue can attract consumers more.

Lin introduced that in the past, children's shoes were colorful, showing colorful childhood, and now they pursue simple, seemingly soft, smooth, free and generous collocation to attract consumers.

"It used to be red, green and white with a variety of colors. Now it is all the same. It pays attention to the special tone. The children's shoes are mainly red, and the boys' shoes are dominated by the masculine imposing color." Lin general assistant introduced the way.

Cooperation trend: cooperation between brand and shoe development company is increasingly close.

Lin Mianqing: independent research and development and innovation consciousness enhancement

In the 2009-2011 year, enterprises began to attach importance to product development and research, and tasted the sweetness of them. Children's shoes Enterprises have gone from quantity to brand, from the simple copy of the past, the successful brand of the market to the independent research and development. With the increasing number of brands and the saturation of market demand, product innovation is particularly important. Enterprises gradually realize that innovation can keep the vitality of products and occupy a place in the fierce competition market. Lin general assistant introduced that before, R & D companies sell products to enterprises, and now they are actively seeking cooperation with R & D companies.

"The whole market economy is shrinking. If enterprises do not pay more attention to product research and development, they will be eliminated by the market. The cooperation between enterprises and shoe development companies can focus more on brand building. Bayashi Suke said.