Is It Good Or Bad For Fujian Men'S Men'S Clothing To Aim At New Shopping Centers?

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After many years of exploration and construction, Fujian men's men's clothing aimed at the new shopping mall, while maintaining a sober understanding: Although shopping center has become a widely recognized trend in the future, shopping center has become a new form of development in China. It has only a few years in China. Is it a mature form with self assertion and whether it is suitable for local clothing brands? It is yet to be tested.

There is still some doubt whether it is a combination of shopping centres and the "just to accompany the Prince".

Ding Feng, the marketing director of the flag king, analyzed the current development of the domestic shopping centers: on the one hand, a group of fast growing shopping centers appeared on the one hand, but basically still in the period of growth and perfection. For example, Jin Yuan, new Lufthansa Mall in Beijing, lost their profits for the first time at the end of 2007 after 3 years of operation. This shows that the shopping center needs a period of time to cultivate. On the other hand, there are also a number of shopping center projects which are aborted because of poor management, misorientation or other reasons.

"Overall, China's shopping center is still in its infancy, it can be said that the incubation period is not mature enough, and its two outstanding problems are inadequate characteristics and a flood of investment."

It is precisely because the homogenization problem has been highlighted in the format of shopping centers. Last month, thousands of department stores officially renamed Wanda Department store.

Meanwhile, according to NetEase financial reports, Ding Yao, general manager of Wanda Department store, released the future development strategy of Wanda Plaza. According to the new brand strategy, the location of Wanda Department Store is divided into four main types -- high-end, exquisite, fashionable and community life. There are four kinds of shop forms, which are very different from the previous stores in the fashionable fashion.

It is reported that the location of Jinjiang Wanda Department Store is fashion shop, and the Quanzhou Wanda Department store will also be a boutique.

However, though

The location of department stores is gradually enriched, and the main target group of shopping centers is still relatively fixed.

"For the time being, the most attractive group is the young consumer group.

The most powerful sector of Fujian is still business and leisure. Therefore, even if shopping centers can attract people to the department stores, but whether this part of the stream is suitable for the brand consumer group, this needs to be further considered.

Lin Zhipan, director of marketing for a commercial leisure brand, has expressed his further consideration.

As a matter of fact, the biggest change of Shopping Center for clothing consumption is not in the shopping center department stores, but in the shopping mall's pedestrian street.

It is precisely to add a central air conditioner to the pedestrian street and add a parking lot below to make the young and fashionable consumption crowd rush to the shopping center.

On the contrary, the department stores of shopping centers are still traditional department stores.

The biggest difference between pedestrian street and department store is that the street is paid by rent, while the department stores are settled by deduction.

For this reason, the shops on the pedestrian street not only have enough locations to display images, but also occupy the most concentrated stream of people in shopping centers, and they also have a greater say in promotional activities.

Therefore, most of the shopping mall's good location is almost entirely dominated by more powerful international brands.

By contrast, local brands can only enter department stores of shopping centers.

Although department stores provide a new space for local brand sales, however, the Department's efforts to attract people by discounting have eroded most of the profit margins of local brands.

"After we entered a shopping mall department store system and entered seven or eight cities, we began to hesitate to follow it."

Ding Feng said that the department store has more than 20 days in a month to do promotional activities. "Relying entirely on sales promotion to attract extensive management of people, let us lose confidence in the shopping center's department store system."

The future trend of shopping centres is not optimistic.

If you want to enter the pedestrian street, you will prefer the international brand, and the rent will be high.

At present, many local brands have such ambivalence.