Mainland Fashion Design Step By Step Hong Kong Fashion No Longer Takes The Lead

Hong Kong Star no longer leads alone fashion Coquettish

Once we were familiar with Hong Kong, it was just the red men and green women living in the bustling international metropolis that we saw on TV or in movies. Hong Kong's stars were the benchmark for young people in the mainland to imitate their clothes. For the mainland 15 years ago, Hong Kong stars' clothes meant the forefront of the trend. Now, a large number of Hong Kong artists are moving north, The boundary between Hong Kong stars and mainland stars is becoming more and more blurred. For a young cup, there is no big difference between Hong Kong and mainland star artists. The big brand new clothes that once only appeared on Hong Kong stars are now also played by mainland stars on the red carpet. In 1997, Faye Wong quickly became famous in the mainland under the halo of Hong Kong's first fashion actress. Now she has moved her focus of life to Beijing, which she is familiar with. New generation Hong Kong fashion people such as Huang Weiwen and Xu Haoying have already broken through regional restrictions and successfully become active in the fashion circles of the two places. The fashion of Hong Kong and the mainland is also harmonious through their integration.

From the City of OEM to the Design Center

In 1970, the Hong Kong Trade and Development Council held the first Hong Kong Fashion Festival clothing The industry is still dominated by OEM, but a batch of local fashion represented by Yang Yuanzhen, Ma Guoming, Liu Peiji and Wen Lixian has gradually emerged designer In the 1980s, with the vigorous development of OEM, Hong Kong's clothing industry entered a peak period. Hong Kong was no longer satisfied with making wedding dresses for others, but began to vigorously develop local clothing design and fashion brands. At that time, outstanding Hong Kong designers such as Deng Dazhi, Tan Yanyu, Zhang Tianai gradually emerged, In 1979, Louis Vuitton, a top luxury brand, opened for the first time in Kowloon Peninsula Hotel, Hong Kong Luxury brand Then it entered Hong Kong on a large scale, and then famous brands began to enter the vision of Hong Kong people. In the 1990s, Hong Kong gradually cultivated a number of local leisure fashion brands, such as Giordano, Bossini, U2, G2000, etc. These local fashion brands in Hong Kong also quickly entered the mainland market and became the first batch of famous brands that big companies contacted, Relying on the strong clothing industry in Hong Kong, Hong Kong's local design force has also grown rapidly and continued to deliver to the mainland.

Shopping in Hong Kong is the biggest goal

Fifteen years ago, for many mainlanders, a set of clothes from Hong Kong represented a fashion trend at that time. It was unusual to visit Hong Kong. It is not even dare to think about shopping in Hong Kong freely like now, but shopping in Hong Kong has become a very common thing 15 years after Hong Kong's return, Among the proportion of mainland tourists who go to Hong Kong for consumption, clothing purchase is the most important purpose, accounting for 46% of the total consumption. Hong Kong's famous shopping malls, such as IT, Joyce, Lane Crawford, have long taken root in large cities in the mainland. Causeway Bay, Tsim Sha Tsui, which once only appeared in Hong Kong films, are familiar to young people in the mainland who love shopping, Hong Kong, a shopping paradise, has already opened its doors, ranking in the mainland outside the famous shops in Harbour City all the year round shopping Guests have also become another wonder of Hong Kong.

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