European And American Foreigners Are Also Short Of Money. They Love Wenzhou Shoes And Leather Shoes.

"This year, foreigners love to wear Wenzhou.

From 1 to July, Wenzhou has exported 150 million pairs of textile surface shoes.

In August 21st, the staff of the Wenzhou textile inspection and Quarantine Bureau told reporters that the consumption of leather shoes decreased this year, while the export of textile surface shoes, such as cloth shoes, grew strongly. Compared with the same period last year, the total value of goods increased by 13.7%.

The export volume of some enterprises even increased by more than three times.

The number of European and American markets is even more alarming. The number of textile surface shoes exported to the United States has increased by 37.5% compared with the same period last year, and exports to the EU increased by 11.5% over the same period last year.

It is understood that in recent years, Europe and the United States economic downturn, foreign purchasing power declined, making foreigners consumption habits change, buy expensive.

Fewer people are buying more cheap cloth shoes.

The decline in purchasing power is reflected in this year: from 1 to July this year, Wenzhou exported 420 million pairs of footwear, down 10.8% from the same period last year, and the value of goods was 2 billion 540 million US dollars, down 8.4% from the same period last year.

Changes in consumption habits are reflected in: 150 million pairs of textile surface shoes exports, the value of $550 million, the number and value of goods increased by 4.7% and 13.7%, respectively, and the volume and price showed an inverse trend.

The export value of plastic shoes and leather shoes decreased by 13% and 12% respectively over the same period last year.

"This year, Europe and the United States and other places are very popular cloth shoes, foreign buyers to our business orders and batches more frequent than last year.

This year's textile surface shoes are not only of many styles, but also higher than those of last year.

Zhejiang Xu Da Footwear Co., Ltd. Zeng Zeng told reporters that the company last year's production of textile surface shoes are mainly single shoes, this year, the style is more diversified, textile surface sandals and other orders have also increased a lot.

"Compared with plastic, leather, textile fabric chemical test pass rate is much higher, now our enterprises began to consciously develop more textile surface shoes for foreign businessmen."

From traditional children's shoes and women's shoes to all ages

The varieties of short boots and boots are more diversified. Besides, textile materials are more colorful, breathable and warm, and are more abundant in materials.

According to the analysis of the industry, the phenomenon of contrarian growth of cloth shoes in Wenzhou can be called a typical "potato".

The "potato effect", also known as the "potato paradox", means that when the economy is in a recession, consumers will abandon the high-end products and turn to the middle and low end products, which will lead to the rising demand for the latter, and then push the sale of high and low cost products.

Under the impact of the international financial crisis, the "potato effect" of China's export products is more obvious.

Compared with plastic shoes and leather shoes, textile surface shoes have a great price advantage. The average export price is only 3.6 US dollars, while the unit price of plastic shoes and leather shoes is 6.7 US dollars and 13 US dollars respectively.

The appearance of superfine fiber shoes like textile surface shoes is close to that of animal suede leather shoes, and the price is only one-third. Therefore, it meets the needs of quite a few groups and becomes a "potato" in the era of economic depression.

According to statistics, the unit price of textile surface shoes has risen, up 8.6% from the same period, higher than 6% and 3.7% of plastic shoes and leather shoes.