Nike Performs A Feast Of Shoe Culture, And Yi Jianlian And Lebron James Interact Closely

Nike Sportswear staged a sports shoe cultural event called "The Ultimate Campaign" of "The Footwear Clan's War" at the "Nike Sports Club". Top shoe collectors from the five competition areas of North, East, South, Hong Kong and Taiwan will display their own collection of sports shoes that can shock the whole stadium, so that everyone who likes the sports shoe culture will feast their eyes on it. During this period, the "Footwear Clan War Discipline" will be Basketball shoes , classic running shoes and Air Force1. The outstanding collectors of all kinds of sneakers will pass on their stories of shoes collection to sneaker lovers in face-to-face form. On August 26, the event will select the final winner through the ballot, and the winning shoe family dream team will get unexpected gifts!

LeBron James and gym shoes Collector interaction

　 Yi Jianlian Sign for the on-site art installation of "Shoemaker's War Discipline" of NIKE Sports

On the first day of the event, basketball superstar LeBron James and Yi Jianlian came to the scene to interact with shoe collectors. In addition, two pairs of star shoes, NIKE LEBRON X Gold Medal and NIKE AIR YEEZY II platinum, were also on display, and lucky visitors were also given the opportunity to buy these shoes.

Nike Sports (China) Co., Ltd. once again held the "Nike Sports Fair" at the outfield of Shanghai Stadium from August 23 to 26, 2012, launching wonderful activities including basketball, football, running, extreme sports, women's training, tennis, rugby, table tennis, badminton, etc., to provide diverse platforms for young people and encourage them to try various sports, Explore your potential and challenge your personal limits. Important events during this period include the National Finals of the Nike Basketball Championship, the National Finals of the Nike Cup Football Match and the National Finals of the "Nike City Jam" Skateboarding Tour. Hundreds of young athletes from mainland China, Hong Kong and Taiwan will compete together. Basketball players such as LeBron James and Kevin Durant, skateboarders such as Eric Koston and Omar Salazar, American football player LaDainian Tomlinson and a group of Chinese national team players who have just returned from the summer stadium with great honor will all be present, Enjoy the "greatness" and happiness in sports with young athletes.