Location Selection Of Women'S Clothing Marketing

not a few Female customers I like to visit every corner of the mall. It seems that with more choices, you won't care about the store location. Just because there are enough choices, the mentality of "shopping" and "choosing" is different. It is necessary for women's wear enterprises to strive for a better position in the mall to increase sales

It is also the pants area, which was found in the market survey of men's pants and women's pants in Beijing shopping malls. The sales volume of men's trousers area does not depend on its position in the mall, while the position of women's trousers area in the mall affects the sales volume of women's trousers to a large extent.

Is women's clothing more dependent on store location than men's clothing?

find Women's wear Salesmen generally emphasize the importance of "position" more than men's salesmen.

It is an indisputable fact that the location is hospitable and the flow is large. On the basis of large passenger flow, women's clothing does depend more on the location of the store than men's clothing in terms of sales. This is due to the unique psychology of female customers in the clothing consumption industry, which strengthens the role of "good position" in increasing sales.

What is the consumer psychology of female customers in the face of "good position".?

Most female customers like to "stroll" slowly in the obvious place when shopping. Naturally, the probability of being "strolled" is high. For example, the stores in front of the elevator and at the corner of the floor are often visited by female customers, while those stores that do not rely on the elevator or the corner are relatively deserted. Most female customers prefer to go around the mall first, rather than directly entering the clothing store in the middle of the mall. Women customers have the idea of "shopping before deciding what to buy" before buying clothes. Their behavior of buying clothes is more random, and it is easier for them to see a brand first and then see the brand later. Male customers should be clear about the purpose of buying clothes. Before buying clothes, they should figure out what to buy. After entering the mall, they should directly look for the target. When they buy the right clothes, they will stop shopping.

Most female customers will feel that "only better brands can occupy a more important position" and choose clothes with better store location. On the other hand, female customers pay more attention to "feeling" and "location" can give people a sense of space in the shopping environment. "Female customers naturally" feel "bad about stores where they find" roundabout "talents or are crowded with many brands. Especially clothing and Women's clothing store In case of little difference in decoration. When buying clothes, male customers often think of their own occupation and identity, and pay more attention to whether their own taste is suitable for them. Since they do not know that female customers are so "passionate" about shopping, they do not care as much about shopping as female customers.

Women's clothing stores seem to emphasize the difference in store design and display style more than men's clothing stores. Many shopping malls men's clothing storefront The decoration is not a simple style of coffee colored wood materials. Then use black and white color system to show a sense of modernity, which is somewhat similar. Women's clothing stores are not the same. Some are lively and relaxed, some are stable and childish, and some are avant-garde. Women customers are often attracted to a store when they are walking. If the store is in a prominent position, the bright effect will be further magnified. How can a woman born with sensibility escape the temptation of "magnified beauty"?