Skills And Methods Of Naming In Clothing Store Marketing

The name is simple, concise and clear, easy for consumers to read and remember, and easy to exchange information with consumers. This requires that name When designing, it must be loud, easy to speak, and rhythmic, so that it has the power of communication, enabling stores and consumers to communicate with each other.

The name of a store is not just a code, it is an important part of the appearance. To a certain extent, a good store name can quickly spread the business philosophy of the store to consumers, enhance the appeal of the store, and then bring more financial resources. When naming stores, the following principles should be followed:

　　 First, we should reflect individuality and uniqueness

Any name has a unique personality and cannot be repeated with any other store name. Only with unique personality and own characteristics can people leave a deep impression and be easy to identify.

　　 Second, it should contain moral

storefront Name Not only should it be unified with its business philosophy and activity identification, and conform to and reflect the content of the store's philosophy, but also should it reflect the service purpose and commodity image of the store, so that people can feel the business philosophy of the store when they see or hear the name of the store, and can have pleasant associations and good feelings for the store. This will help the store establish a good image.

　　 Third, be concise and lively

The name is simple, concise and clear, easy for consumers to read and remember, and easy to exchange information with consumers. This requires that when designing the name, it must be loud, easy to speak, and rhythmic, so that it will have communication power and enable stores and consumers to communicate with each other.

　　 Fourth, we should standardize

The naming of stores must be standardized, and should be as close to international practices as possible to achieve standardization and unification. At the same time, its name should be registered in time to obtain legal protection.

Generally speaking, there are some methods for store naming:

Name: This method is often used for stores that are established earlier and have a longer history. As a shop name, a person's name is different and will make people feel familiar and friendly.

Digital name: using numbers as store names can make people remember and recognize easily.

Animal and plant name: This name can make people associate with animals and plants.

Grouped name: that is, some words and phrases are borrowed to form a shop name.

In addition to the above general methods, some stores are also named after their business characteristics, that is couture The business characteristics of the company are expressed and strengthened by name, so that consumers can easily recognize and remember, such as Japan's 7-11 Store Chain Group and Bailian Supermarket. Others are co named based on the quality and convenience of goods, such as Wumart, Baijia, Meijia, etc.

Store naming can be solicited and screened through various ways, such as mobilizing employees of the unit to name the enterprise, entrusting professional companies or soliciting enterprise names from the society with prizes.

　　 Store logo

　　 storefront A logo is a unique design that is different from a store. It represents the store itself and the description of the store image. Its role is to convey the store's business philosophy, business content, business style and other elements to consumers. One is the yellow capital "M", and the other is the character in front of the store "Uncle McDonald". Store signs and store signs are not the same concept, so do not confuse them.