Ways To Manage Children'S Wear Shops

Site selection is very important for a baby store to open successfully. It can be said that the exclusive store is the top priority. Here, Xiaobian first introduces you.

5 factors need to be paid attention to in site selection.

1, new shopping malls should be carefully chosen.

2.

The location of children's articles is usually in the streets of hospitals, kindergartens, women's and children's Baojian Railway Station, or children's clothes or children's products.

3, commercial street shops on both sides of the flow of people is not the same, even if it is very close to the storefront of its people into the shop is also different.

4, the selected places should have enough target groups and good people flow (which can be observed, recorded and analyzed in a period of time).

5, the selected facade will not be demolished within 3-5 years; the location of shopping malls is better than the old shopping malls with better local management.

Props

1, not fixed with walls, making activities.

2, when buying hooks and storyboards, they will talk with sellers better.

3, the selection of high-grade wood and paint decoration, style and brand value is equivalent.

4, the logo on the high cabinet can take "small X X" and "good X" interphase, a good x x, a small * x *, and so on.

The font is registered with the company.

Ordering aspects

1, ordering: different customers have different needs, high customer satisfaction and high sales volume.

2, seasonal and seasonal clothing matching: season clothing sales promotion activities to stimulate the sale of clothing in the season.

3, the order should be well matched: the down jacket should be ordered with the sweater, shirt (or underwear, T-shirt) matching it.

Create a comfortable shopping environment.

Children's wear shop is a window for children's clothing brand manufacturers to display their strength. Especially in some details, they can provide consumers with a sense of identity and try different collocations. One's aesthetic view can not represent all customers.

4, we also need to consider breakeven points and spare stocks.

5, order quantity: according to

The number of orders for the side cupboards and the central island is 15-20, and the winter clothing is less. Hanging 3-5 pieces of clothes are hanging, hanging the first pieces into one set, hanging 2-3 hooks, stacking 2-3 piles in the middle island, 2-3 pieces / piles, hanging on one side and hanging on one side.

The difference between special stores and shopping malls

Advantages and disadvantages of franchised stores: advantages: the longer the business hours, the more repeat customers; bargaining can decide the sales promotion activities, store display and so on; disadvantages: if the location is wrong, the sales are low, and there is no corresponding target group, the rent will become the biggest cost.

Advantages and disadvantages of shopping malls counters: advantages: there are certain people and sales, such as the choice of shopping malls in the local have a certain influence, it is easy to brand communication; investment management energy is less.

Disadvantages: it is necessary to pay related expenses, advertising fees, admission fees, shop fees and so on.

The success of each store

There are traces to follow. Only by following certain rules and doing more investigations, as staff members of children's clothing stores, we must know that bundling services with their jobs is effective and efficient. Therefore, we must also strengthen our sense of service.

Franchised stores can also implement performance incentive policies and seize the opportunity to succeed.