The Current Situation Of Garment Industry: The Status Quo Of Advanced Custom Garments

A top fashion feast ended in Paris last month. Despite the public opinion that the stage of European and American advanced customization will be gradually disillusioned in the depressed economic environment, the 24 fashion show, which is full of dream and ultimate design, has been on the stage of the Paris fashion week. In the short four days, it has received numerous attention.

Every year, the advanced custom Fashion Week held in Paris has become a gluttonous fashion blockbuster in the international fashion stage.

Demeanor can also explore the latest trend.

In recent years, some of the domestic

Brands and designers are also trying to make advanced customized clothes their own direction of development. Many customers are beginning to like designers to design their own clothes. Tailored customization is not only a personal preference and taste, but also a presentation of social culture and identity.

In China, which is the world's top luxury consumer, will advanced customization also usher in its own spring?

Creating "specificity and uniqueness" for individuals

Deng Zhao Ping

famous

Once upon a time, in Guangzhou, most of the people who were keen on costume customization were actors, senior white-collar workers and other high-income groups.

Nowadays, the "specificity and uniqueness" of advanced customization is becoming more and more popular. Especially in the past two years, the theme dress dress party, the new year dance and the recognition ceremony of the big enterprises have pushed the advanced customization to a climax.

The trend of personalized consumption brought by economic development is becoming more and more obvious. Nowadays, "advanced customization" has been suddenly warming up in major cities of China, such as Shanghai, Beijing and so on.

At present, the exchanges between China and the international community are becoming more frequent. Some people who pursue individuality and high-quality life have gradually awakened their sense of self respect. In frequent occasions such as social interaction, business negotiation, gathering, celebration and visiting performances, they need to clearly show their cultural accomplishment, social status and identity to symbolize unique clothing to meet their psychological demands.

As far as Guangzhou is concerned, the "advanced customization" is not mature enough at present, because the lifestyle and low-key character of Guangzhou people are also not perfect at the same time, and the supporting high quality designer studio is lacking.

In recent years, many famous domestic designers have been involved in advanced customization, and many well-known brands have been added to the ranks of advanced customization.

With the increasing demand of the market, I believe that in the near future, the advanced customization will inevitably start a boom in Guangzhou.

It is undeniable that "advanced customization" and "famous brand".

There is bound to be some competition between them.

The biggest advantage of advanced customization is that it can not only prevent embarrassment of crash shirts, but also make up for the lack of self-confidence in body size.

Because the advanced customization is "unique and specific", the price will be relatively high, so the current consumer groups are mostly performing arts circles and successful people.

The "famous brand clothing" is just the opposite. Their clothing is mainly based on machine type mass production, with many styles, which can meet different customer needs and reduce costs. The most important thing is quick results.

Advanced customization can be said to be the perfect combination of art and commerce. Every high fashion fashion combines the design concept of the blend of designers and customers. It can be said that every work is a piece of work. Therefore, besides its own value, clothing also adds value to the designer and makes the wearer feel honored. This is the charm of advanced customization.

It can only be a luxury for the rich.

Huang Tong Tong

Senior star commentator

In the fashion world, advanced customization represents the commanding height of luxury, and is always the most beautiful scenery on the red carpet.

Only "advanced customization" has the feeling of exclusive service, and it can also cause some effects and concerns.

Like the queen of red carpet.

Once the "Dragon Robe storm", this is not a mistake, but a success.

For stars, no news is bad news.

Actually, taking a red carpet at home is very rough. The assistant looks for a big name and says our star will attend some occasion.

No matter the process or form of cooperation between the two sides, it is not particularly "grand". In short, the brand has airlifted one.

It's inappropriate to change stars.

Compared with the rigorous cooperation process and professional service attitude of foreign countries, the domestic red carpet customization is more like the tailor of the star family, or the senior tailor.

On the other hand, many foreign stars have their own professional team, and most of the stars in China can only rely on themselves or a small assistant.

"Advanced customization" for many small stars, but with a foreign album to turn two, and then pointed to a model that the two clothes look good, I want this, and then let the designer copy it.

Obviously, this is not a "high-level customization", but rather a "high-end Shanzhai".

I have seen a lot of failures in red carpet, not because of the appearance problem, but the individual's taste for clothing is still shallow, local flavor is heavy, and there are too many exertion. These are waiting for time to slowly temper.

Although "advanced customization" is not a star's patent, it does belong to one kind.

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In fact, the concept of "customization" has been long established in China. Finding a tailor to make clothes is custom-made in the ordinary sense.

Nowadays, clothing is highly developed, but the cost of manpower is higher and higher.

Therefore, the era of common people's participation in "customization" has ended.

Because handcraft is becoming more and more expensive, customization can only be a luxury item, but only on rich people.