In The Second Half Of 2012, China's Home Textile Market Will Be Strong And Against The Trend.

China

Along the way, it has never been calm. Quota cancellation, trade barriers, financial tsunami, subprime mortgage crisis and so on are all very extraordinary experiences, but every time they are able to pass smoothly.

Therefore, there is no lack of hardship in China's home textiles, and there is no lack of successful experience after suffering.

This year, China's home textile industry has ushered in the "unfathomable" industrial risk: trade is struggling and profits have edged up.

Fortunately, the arrival of China international home textile exhibition has provided a good opportunity for the home textile industry to communicate and learn from each other and learn from each other's strengths.

The high-end platform of China international home textile exhibition has witnessed the whole process of the vigorous development of China's home textile industry, shouldering the guidance of industry associations to the pformation and upgrading of enterprises, the pmission of industry and enterprise development confidence, the expansion of marketing channels, and the upgrading of design level.

In fact, facing a predicament, if a company complaining, it will only accelerate its demise. It is the best policy to believe in its products and capabilities and to take action for it.

Facts have proved that in the regional market, the two or three line brand is not always passive, but also has a better brand than the first line business.

Only by strengthening confidence can we hope to compete with the front-line brand.

A careful person may find that in a depressed market environment, the strength of the brand can be highlighted, and the market share of the big brands will not rise and fall, which will cause a lot of two or three line brands to be envious and depressed.

The more depressed the market is, the more active the big brand is, the higher the frequency of advertising and promotion, and more willing to invest more in brand promotion.

Looking back at the two or three line brand, the worse the sales, the more reluctant to do activities. Finally, they had to die in silence.

What is brand?

It is the comprehensive impression of the enterprise and its products in the minds of the common people.

If we do not propagate and do not strengthen, no one will realize the existence of brand.

The home textile industry is a very low brand recognition industry. It is also a low consumption industry. Compared with other industries, it needs more brand promotion and promotion so as to enable consumers to have more inclination and recognition when buying.

The contrast between leader brand and backward brand in the market confirms the influence of brand gap on the sales volume of the market again.

The leader brand is willing to build the continuous brand as an important part of the development of the enterprise, and pays no attention to the heavy capital and perseverance. The backward brand takes the investment of building brand as the erosion of its own profits, and heartache unceasingly, thus losing the capital that contends with the first-line brand.

On the other hand, the important advantage of leaders' brand lies in having a sound sales channel, but this does not mean that backward brands can not do anything.

The backward brand can win the initiative by intensive cultivation in the regional market according to its brand positioning and product advantages.

Intensive farming is to excavate dealers who have high recognition of corporate values and brand culture, and give necessary support and guidance.

We must focus on the regional market, achieve targeted and precise efforts, and maximize the return with the smallest input.

The difference between leader brand and backward brand is also in management.

The market belongs to the category of open source, and management belongs to the category of throttling.

A company can achieve maximum profits only if it works in a two pronged way.

In the second half of 2012, China

The small and medium sized brands that will continue to be calm and uneasy will need to have a pformation from inside to outside, so that they can break through the tight encirclement and continue to move forward.