Textile Enterprises Make Full Use Of Network Platform To Develop E-Commerce And Create Brilliant Future

Every day, a truck loaded with goods will start from here.

Every day, businessmen from all over the country come here to discuss cooperation matters. Every day, different wealth stories and textile legend will be staged here.

This is the Gaoyang Textile Trade City, the first-class infrastructure, the complete service system, the convenient pportation network and the national logistics website.

The planned two phase upgrading project will build a comprehensive trading body of not less than 100 thousand square meters, including comprehensive trading hall, office service centers and underground parking lots. This makes the function of the trade city more complete and greatly improves the image of Gaoyang textile.

Gaoyang is the old capital of Zhuan, and the county in the early Han Dynasty is a famous textile town with more than 400 years of textile history. Since the reform and opening up, wool spinning, cotton weaving and blankets have gradually developed into the three leading textile industries of Gaoyang.

At present, Gaoyang has reached the production scale of 40 thousand looms and more than 4000 textile enterprises.

There are 322 thousand people in the county, about 160 thousand of the textile workers.

There are 98 textile specialized villages in 180 villages in the county.

The annual output of Gaoyang towels is 4 billion.

The products sell well all over the country and are exported to more than 30 countries and regions such as Eastern Europe, Southeast Asia, Latin America and Africa.

Gao Yang has been named "textile strong county" and "textile characteristic county" by the relevant departments of Hebei province.

In 2009, Gaoyang County was awarded the title of "China towel and blanket city" by Industry Association.

From decentralization to concentration Park highlights the role

According to incomplete statistics, Gaoyang textile has more than 100 varieties, tens of thousands of colors, divided into three grades: high, medium and low, covering all the series of textiles, which can meet the needs of different consumers.

To further promote the upgrading of the textile industry, Gaoyang County, according to the development idea of "industry gathering to the park and the park to the county", combined with the actual development of the industry, through the effective integration of resources around the County Park, plans to build a textile industrial gathering area.

In May 2011, the textile industry gathering area was approved by the relevant departments of Hebei Province as a provincial industrial gathering area.

Gaoyang County, relying on the large scale county sewage treatment plant in Hebei Province, started the construction of the textile circular economy demonstration area, and made efforts to build the backbone enterprise brand incubator and the circular green development accelerator.

Its core project is to invest 1 billion 53 million yuan in dyeing and finishing of reclaimed water dyed yarns and high-grade towel towels. After the completion of the project, all the waste water will be treated centrally, and most of the reclaimed water will be reused. The sludge will be used for the key enterprise boiler pformation project, and the slag ash will be used to make energy saving environmental bricks. The steam and electricity generated by the boiler modification project will be used by enterprises in the industrial area to form a recycling economy development mode, which includes sewage treatment, reuse of water, sludge power generation, slag ash brick making, steam printing and dyeing, and "five in one" circular economy, so as to create green development pacesetter.

Sales surged from single to diversified

In recent years, Gaoyang County Party committee and county government have introduced various policies to support the development of the textile industry in terms of policies, funds and industrial planning. The county's textile industry mode has developed from the initial decentralized operation and the single channel development to the wholesale, export, e-commerce, business super supply, group purchase, sales promotion orders and other forms, laying the important position of Gaoyang textile in the same industry cluster of the whole country.

At present, over 1200 merchants in the textile and trade city of Gaoyang County, more than 90% of the stores sell their own products, forming a self selling and self selling pattern of the front shop, mainly wholesale business, and the first class wholesale accounts for more than 98%.

Many domestic trade companies with import and export rights and Shenzhen famous textile enterprises such as Jabi and China have set up offices in Gaoyang market, directly purchasing and marketing. It is estimated that the export volume is around 300 million ~4 billion dollars.

With the development of the Internet, textile enterprises make full use of the network platform to develop e-commerce.

In September 2008, the Trade City Management Committee cooperated with China's home textile network to set up a towel net in China, set up a network trading platform, and the volume of online pactions increased rapidly. In the first half of 2012, the county's online turnover amounted to 500 million yuan.

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Some well-known enterprises such as Yongliang, Sanli, Zhi Yang, Rui Chun and Tu Qiang have established direct supply relationship with the national mid sized shopping malls supermarkets, and have established extensive cooperation with famous international chain supermarkets such as WAL-MART and Carrefour, thus reducing the intermediate links of many agency sales, saving the cost to consumers and increasing the market share of Gaoyang towel.

At present, the brand turnover of Gaoyang brand towel merchants is 1 billion 200 million yuan per year.

From imitation to innovation

In recent years

Enterprises have stepped up the pace of upgrading, and product innovation has become increasingly diversified.

First, textile technology is becoming more and more mature. Gaoyang's textile equipment is upgrading and upgrading. The ordinary 75 looms are gradually eliminated by the arrow loom, and the product grades are gradually improved. Two, the professional flower design has been improved after years of development.

In order to meet the needs of the market, textile enterprises have been constantly renovated and improved, and specialized flower research and development rooms have been set up to keep track of the changing trend of market demand and develop new styles.

Three, the use of new materials and packaging design are becoming more and more new.

With the development of science and technology, new materials such as bamboo fiber, wood fiber, soybean fiber and superfine fiber have been gradually applied to textile production, and the product category and function have been more satisfied with the market demand.

Four, brand influence has been greatly improved.

In recent years, new material products have become a new highlight of market sales.

The development of science and technology has produced many new materials for the application of the textile industry. With the increasingly fierce market competition, textile enterprises continue to innovate and develop new products, and the products made of new materials such as bamboo fiber, wood fiber, soybean fiber and so on are beginning to be favored by consumers. This kind of fiber towels has the functions of natural freshness, softness, bacteriostasis, bacteriostasis, pest control, moth proofing, UV protection, water absorption and air permeability, anti oil and decontamination.

In addition, towel products such as dry hair scarf, dry hair cap and car towel produced by microfiber are also favored by the market. This kind of product has no damage to the wiped surface, and does not produce the common cilia shedding of cotton fabric. It is easy to wash and durable. Compared with the traditional pure cotton towel, it has the advantages of high water absorbency, strong detergency, no hair removal and long life.

9 leading enterprises in Gaoyang County participate in the 2012 China International Home Textiles and accessories (Qiu Dong) fair.

Sanli group Fashion Co., Ltd.

The Sanli company has launched 6 new product lines with distinctive themes: Soul holidays, color travel series, Renaissance series, romantic pastoral series, children's paradise series, combed cotton series and leisurely guest series.

Hebei Yong Liang Textile Co., Ltd.

Yong Liang textile investment 30 million yuan, the first in the province to introduce the leading international production of Italy's Bao mex tex rapier loom and the history of France made Bill jacquard machine, greatly improving the modern production level of enterprises.

Zhi Yang Textile Co., Ltd.

The company's cotton towel series products are featured with high quality Xinjiang long velvet cotton fabric. The handle is more soft and delicate. It is fast and dry. It is not easy to breed bacteria. It is favored by the delicate skin of newborns and skin allergy.

Hebei Rui Chun Textile Co., Ltd.

The Rui Chun brand, which has been focused on export business, launched the latest design of towel blanket products this year, making full preparations for entering the domestic market.

Gaoyang County Tu Qiang Textile Co., Ltd.

While focusing on quality, he constantly creates his own product style, not only to make the product dominate, but also to melt the brand idea into every detail of the product, thus showing the precise connotation of the enterprise.

Hebei Bai Li Xin home textile Co., Ltd.

The company will bring the latest "Duo" brand towel product series to participate in the exhibition, and will focus on the low-carbon and environmentally-friendly new material.

Hebei three Wei Textile Co., Ltd.

The company's latest "Mei Lun home" product series is closely linked to the towel's use function and artistic taste. We hope to create a better future with our customers at home and abroad.

Hebei run Lai Textile Co., Ltd.

This year, we devote more energy to expand the market of bamboo fiber towels. The products are made from 100% natural bamboo fiber desugar and degreased and refined. They are characterized by strong decontamination, long duration and unique texture.

Hebei Jin Wendy Textile Co., Ltd.

Specializing in the production of medium and high grade pure cotton towels and bath towels, we are committed to ultra-fine fiber dry towel and pfer.

The development is colorful and green.