Zhengzhou Women'S Trousers Strive For Innovation And Development To Create Core Competitiveness

Henan Province

Li Gang, executive chairman of the association, said the meeting was held in the face of continuous deterioration of the market environment and unprecedented difficulties in the operation of enterprises.

He hoped that through the leadership summit, we will make plans for the development of enterprises, break through the bottlenecks, promote industrial pformation and upgrading, and maintain the healthy and sustainable development of Zhengzhou trousers.

Industry breakout may learn "Li Yunlong"

Chen Yongbin, the vice president of the China clothing association and general manager of Zhengzhou fashion show M·SUYA apparel company, said humorously, "as the saying goes, when the storm comes, pigs will fly.

In recent years, the rapid development of enterprises has been a good opportunity for us to catch up with the rapid development of the industry.

The low cost era of clothing industry has ended. Now with the fluctuation of the price of accessories and the increase of labor cost, the industry has entered a high cost era.

This is the time to test the true ability of enterprises. We must learn to break through in winter, bend over the road, and compete in technology and ability.

He summarized the experience and practice of his own enterprise development in 12 words: "precise positioning, strong products, expanding channels and grasping the terminal".

"When it comes to the breakout of Zhengzhou's trousers, Li Yunlong comes to mind.

The independent regiment was surrounded by Japanese devils. Li Yunlong said that the independent regiment did not break through, only to charge!

Comparing the market to the battleground, Liu Tao, chairman of Zhengzhou cloud top ESEY apparel company, said that the most important thing in the year of stress is confidence and courage.

3 years ago, there were no foreign brands in Zhengzhou, but now the foreign brands have begun to enter the two or three line market. UNIQLO has increased 100 stores in China every year.

The future competition lies in the flattening of industrial channels.

Liu Tao believes that enterprises should be bigger and stronger than before, so that they can have scale effect and cost advantage.

What is the value of ESEY? We create happiness for others and compete with customer satisfaction.

Enterprises should bear the social responsibility and build a harmonious enterprise.

Don't think about making money first. Think about the consumer first.

UNIQLO can meet the needs of consumers, and the concept of parity, speed and fashion is deeply rooted in the hearts of the people.

It is value that ESEY wants to make women compatriots beautiful and beautiful.

Mei bang and YISHION are processing in Xinya, Qixian County. The machine can produce 40 pants per unit, so we can do 10.

This is the gap and potential. "

Liu Tao soberly pointed out that "at present, ESEY's speed is not slow but fast, and the speed of development needs to be controlled."

Last year, the company doubled its orders in autumn and winter.

Entrepreneurs must control their desires, resist temptation and resist loneliness. "

The crux of homogenization is "inbreeding".

China clothing industry wealth coach, China chain store association clothing industry consultant Zhu Wenxin said: "what is the core competitiveness of Zhengzhou women's pants? Is it price, design or marketing? Everyone you copy me, I copy you," inbreeding ", homogenization serious.

I have visited some shops and seen women's trousers. I can see at a glance what Zhengzhou trousers are and what are other women's trousers. The similarity is very high.

Sima Jie, chairman of Luoyang Hao Yang dress, said that the crux of Henan's clothing homogenization is "inbreeding".

It is good for everyone to have differences and complementary advantages in the same city.

Luoyang is lagging behind in terms of cost, fabric and accessories, and has become the "bottleneck" of clothing development.

Chen Yongbin believes that Zhengzhou women's trousers are homogenized, mainly due to fabric.

Liu Shuping, chairman of Zhengzhou Sheng Yu clothing company, said: "

The short board of women's trousers is the industrial chain.

We also want to take the road of differentiation, more than Guangzhou, but lack of distinctive and high-grade surface accessories.

Over the past few years, our production and sales volume has increased by 30%, but we are puzzled that some accessories are difficult to solve.

If you can bring world-class accessories into Zhengzhou, fashion information, fashion trends and information will come.

Song Ruiping, general manager of Zhengzhou Flag brand clothing research and development center, said: "in the past 10 years, Zhengzhou fashion design has changed from the original" 90% copy 10% "to" 90% original 10% changes ". We have achieved rapid development with our own efforts.

I saw Wuhan, Hangzhou shopping center brand trousers 400~800 yuan / article, shopping malls all chose Zhengzhou.

The style and technology of women's trousers in Zhengzhou have been formed.

The key to building core competitiveness lies in innovation.

Zhu Wenxin said, "I am surprised to come to Zhengzhou this time. First, the size of the Zhengzhou women's trousers industry has grown up. Two, we are all discussing branding and serialization, whether it is doing series or making single products.

Can we meet the needs of the market under the existing conditions? If we can meet the requirements, we should also consider whether other people can also meet them. This is a key point. What are you satisfied and others can't satisfy for a while? We need to find the core competitiveness of an enterprise.

"What is the core competitiveness of Zhengzhou's clothing?" Zhengzhou's new Asian machine has 40 units per unit area, and production management and technology are unique. It's hard for us to imitate the core competitiveness of Qixian County.

Zhu Wenxin believed that the strategy decided the structure: "who should we learn from the innovation and learn from it? We need to understand how the 100 yuan trousers industry, the nine herd kings and the tiger cities are walking. How do we make foreign pants? We should learn advanced and walk the right way.

Have we explored the new field? For example, e-commerce is innovation for us.

You can't find the new continent along the old map.

Constructing efficient supply chain by using net pin weapon

"ESEY has made a net sale from the second half of 2011. This year's target is 50 million yuan and 3 yuan to 100 million yuan."

Liu Tao said that in 2010, Taobao clothing sold about 100000000000 yuan, becoming the largest module on Taobao network, about 200000000000 yuan in 2011, and plans to achieve 500 billion yuan in 2014.

"To be honest, we are also forced to do net sales, because there are too many black shops for our pants.

There are conflicts between network operators and entities, but net sales are cheap and low cost.

We should use the net sales tool to build an efficient supply chain.

Zhu Wenxin said that in 2009, Alibaba e-commerce clothing sales nearly 200 billion yuan.

Although the clothing plate reached the first place in Alibaba, there was no mainstream clothing brand.

The mainstream brands came in, and the giants under the line entered and wanted to improve their performance.

If we can assemble the most powerful retailers in China, we promise them that discounts and agents will be a great deal for each person to open 3 stores and find two new customers.

Li Gang put forward from the strategic height: sing the three big plays of Zhengzhou women's pants to promote the upgrading of women's trousers industry.

First, the establishment of China's women's trousers research and development base; the two is to implement the "Chinese women's trousers First Street" project, so that the 20~30 brand of Zhengzhou's trousers will enter the shopping mall of 50 big cities in China, and open the "first street of Chinese women's trousers" to Paris and the United States. The three is to promote the implementation of the "35" project, that is, to promote the production of tens of millions of women's trousers enterprises in 35 years, 30~50's enterprises like M·SUYA, and 300 500 enterprises like nun Lun, so that Zhengzhou can be allowed to do so.

In Zhengzhou, there are women's trousers in Zhengzhou.