The Potential Of High-End Women'S Clothing Is Huge, And Our Clothing Is Developing Towards High-End.

With the continuous development of China's economy and society, especially the expansion of enrollment in Colleges and universities, the average education level of women in China has increased rapidly.

According to statistics, in 2011, 25-29 year old employed population, women's academic qualifications were distributed in college, undergraduate and postgraduate, all higher than men.

The development opportunities of women in high-income occupations are closer to men than those of the previous generation.

At the same time, the rapid development of the third industry in China will also create more formal and high income employment opportunities for women.

Statistics show that the third industry is the most absorbing industry in the world. In the mid 90s of last century, the number of women engaged in third industries in the United States accounted for 66% of the total number of women employed, 53% in France, 50% in Japan, and only about 20% in China.

The increase of women's business activities and the promotion of their economic status will promote the growth of high-end women's clothing in the future.

The service characteristics of the third industry are conducive to the promotion of women.

Further growth in consumption.

Looking forward to the latest 2012-2016 years of Industry Research Institute

Development prospects and investment strategic planning analysis report shows that, unlike the 45-54 most powerful female clothing consumable in the United States, the consumption of women's clothing in China is younger.

In 2011, the highest consumption age of women clothing consumers was 31-35 years old, followed by 26-30 year old women.

This difference is mainly due to the reasons for China's development. Before 70s, the concept of hard work and simplicity was more profound in China. After the reform and opening up, the beneficiaries of economic development were mainly those who were born after 70 years.

With the more propensity of the Post-80's women to work steadily and increase their incomes and enter the mature age of women's clothing, the demand for clothing consumption growth is expected to grow rapidly.

Despite the highest consumption of clothing in China, 31-35 year old women spend the most, but 41-50 year old women spend the most on the purchase of single garments.

Data show that the average expenditure of 41-50 year old urban women buying single garments is 2019.85 yuan.

It is estimated that after 70 and 80 years, we will step into this age range. The consumption of mature high-end clothing will be higher and the affordability of price will be stronger.

In addition, China's two or three tier cities show strong consumption potential.

With the increase of department stores in two or three tier cities,

The brand channel has sunk, and the consumption demand of high-end clothing has increased significantly in the two or three tier cities.

The consumption of high-end women's clothing has been rapidly increased from 12.2% in non capital cities in 2008 to 39.9% in 2011.

Thus, the demand for high-end women's clothing in China is huge and the prospects for development are very promising.

The proportion of high-end women's clothing consumption in non provincial capital cities in 2008-2011 years (unit:%)

Source: forward-looking Industry Research Institute, "2012-2016 years of women's clothing industry development prospects and investment strategic planning analysis report"

Analysis and report of China's garment industry monthly market monitoring and analysis. Monthly market monitoring analysis report of Chinese apparel industry. Analysis report on production and sales demand and investment forecast of China's down garment industry for 2012-2016 years. According to statistics, production and sales demand and investment forecast analysis of China's high-end children's clothing industry in 2012-2016 years, according to statistics, 2008-2011 years ago, China's women's clothing market share was ten, the former twenty brands were low in concentration, the former ten market share was basically around 24%, and the former twenty was 35%, among which there was a big advantage of baozi, white-collar, Maas Phil market share had declined.

Looking forward to the industry research institute women's clothing industry research group analysis, the main reason is that the mature women's clothing industry because the company is not established for a long time, at present, in the brand awareness, market recognition and other aspects of the company has no absolute advantage.

All brands are competing against each other, and the expansion stage of horse race enclosure is very important. In recent years, the advantage of capital channel is very important. The future competition will begin to serve at the same time of extension and expansion, and further establish and enhance the connotation of brand.

Characteristics of internal strength competition.

It is worth noting that high-end women's clothing has a higher price, and its fabric, design, workmanship, detail processing and other requirements are higher, and there are certain barriers to enter the industry. This makes online shops and traditional low-end brand enterprises less likely to develop high-end women's clothing brands, and the impact of Online shopping on high-end women's clothing brands is relatively small.

In addition, the high-end mature business women's clothing brand has a high degree of awareness in domestic consumers, and there is no strong brand in the international brand expansion in China.

To sum up, China's high-end high-end women's clothing industry is in the development stage, especially the high-end high-end women's clothing segmentation industry has a very broad market prospects.