How To Deal With Inventory Change In Fashion Marketing

The season change is a closing period for the sales activities of the season, and also the beginning of the new season.

Whether the operation is successful or not is very important to the sale of surplus goods and the distribution and sale of the new season's merchandise.

Therefore, careful planning must be made when dealing with seasonal turnover.

Matters needing attention and attention during the season are as follows:

(1) clearing status of commodities in the previous quarter

If the clearing speed exceeds expectations, we should consider changing the season ahead of time. If the clearing speed is slow, we should consider whether the early season can attract customers. If the answer is not optimistic, we should proceed according to the original plan.

(2) the situation of commodity preparation for the new season.

Can the company headquarters deliver goods on time? The situation of commodity preparation will directly affect the season changing operation.

(3)

Turnover rate of goods

If the turnover rate is low, the season can be arranged first; conversely, the clothing store with high turnover rate can slow down the season, concentrate the surplus goods in the clothing store with low turnover rate to the clothing store with high turnover rate, and grasp the last opportunity to make the goods cleared.

The following requirements should be considered according to the pre distribution of goods distribution in incoming goods:

(1) the reasonable capacity of the clothing store, including the display quantity and stock quantity of the store.

(2) the commodity mix plan of each clothing store.

(3) the style and theme of seasonal merchandise planning.

Because of the obvious seasonal clothing and clothing products

The speed of updating is faster and faster. How to deal with increasing inventory has become one of the most headache problems for clothing store operators.

If you don't deal with it, the longer the goods are pressed down, the more devalued it will become worthless.

If it is sold at a low price, it is also very important for the customers who are not buying the product before, especially for the clothing store which is mainly based on familiar customers. On the other hand, selling will also affect the brand built by the garment manufacturers and affect the future cooperation with the suppliers.

Then, how should clothing stores handle the increasing season clothes?

(1) moderate sale

It is unrealistic for any clothing store to achieve zero inventory. Therefore, we can master the rhythm and do some proper sales activities at the right time; for example, group buying, VIP sale, issuing coupons, rush buying at the time, holiday promotion and so on are good ways.

Generally speaking, such a method will not damage the reputation and image of the operator, nor will it affect the relationship with the supplier.

(2) timely pfer goods with wholesalers.

Xiao Chen, who runs a women's clothing brand, has opened stores in Beijing for more than two years. Her secret to prevent inventory is to contact with wholesalers in a timely manner. When exchanging goods, she insists on a small amount of money, and gives rules to shop assistants. As long as new styles are not inquired in 3 days or sold within 5 days, they quickly return to other wholesalers for other colors or styles.

At present, the competition in the wholesale clothing market is very intense. Wholesalers usually allow other colors or styles to be replaced in order to sell as much as possible.

For those wholesalers who are not allowed to change, little Chen Shijian will never take the goods.

In her words, this kind of preventive pressure.

The method not only brought her the biggest cash flow, but also made the new shop emerge in an endless stream, attracting customers' attention very much.

Of course, there is one drawback to doing this. It is to look at the face of wholesalers from time to time.