The Story Of Luxury In The Two Or Three Line City

More than 100 top international brands are accelerating the layout of the luxury market in China. The total number of franchised stores has reached 1000. Apart from big cities such as Beijing, Shanghai and Guangzhou, the branches of central and western cities have mushroomed.

French luxury brand Louis Vuitton has opened 27 stores in 22 cities in China, including Changsha, Xi'an, Qingdao, Xiamen, Wuxi, Wenzhou and other two or three cities, while Ningbo and Hangzhou have gathered almost all of the international luxury brands.

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Ralph Farah, President of Ralph Lauren, recently said at a luxury forum that consumer demand is being released in many two or three line cities in China, and new markets must be opened up in addition to increasing investment in the first tier cities.

It is clear that luxury goods will usher in another spring, that is, advance into the two or three tier cities.

Next, we will use two two or three line cities to describe the flourishing development of luxury goods in their cities.

70% of the world's luxury brands are available in Wenzhou.

A prefecture level city, a city that is insignificant in China's economic map, has over 70% of the world's luxury brands. Wenzhou.

Wenzhou's LV store is "the most profitable in the world"; the GUCCI store, which just settled in Wenzhou last year, has completed the sales task assigned by the headquarters in less than half a year; the largest city of OMEGA watches sold in the world is in Wenzhou; VERTU mobile phone is the lowest, 40 thousand yuan a, the most expensive 300 thousand yuan, Wenzhou's daily sales volume is the same as Beijing and Shanghai; there are 10000 Mercedes Benz cars in Wenzhou area, more than 17000 BMW cars, and all kinds of luxury cars are close to the national 5%.

In Wenzhou, the more top-grade, the more market, the more expensive, the more market!

Take the most representative luxury brand LV as an example.

The LV brand store of Wenzhou overseas Chinese International Plaza, which opened in 2006, can achieve annual sales of nearly 300 billion square meters and become one of the most profitable LV stores in the world.

More Hangzhou media reported that nearly 2/3 of the turnover of LV stores in Hangzhou came from the contributions of Wenzhou people.

The sale of famous cars in Wenzhou is also far ahead of some big cities in China.

Almost all the top world famous cars in Wenzhou can be reported, including Mercedes Benz more than 10000, BMW more than 17000, and all kinds of luxury cars nearly 5% of the country's total.

Other luxury goods consumption is also fierce.

The VERTU mobile phone located in times square has a low price of 40 thousand yuan, a high price of more than 300 thousand yuan, and the average daily sales volume goes straight to Beijing and Shanghai.

OMEGA Wenzhou, once one of the biggest selling cities in the country, is still strong today, and customers do not blink when they buy more expensive lists such as Cartire and earl.

Luxury 20 Kunming ranked 12

The number of luxury goods from all over the country

Kunming ranked twelfth in the rankings, ranking only second in western cities after Chengdu.

Last year's sales reached 2 billion yuan alone.

If you add other high-end department stores and personal luxury goods purchased from abroad, the consumption power can be imagined.

5 years ago, when the international brand LV brilliant advertisement appeared for the first time in the Golden Gate Center, who would have thought that 5 years later, the world's top luxury brand has built second stores and the largest flagship store in Southwest China in the two or three line city of Kunming.

In addition to LV, the world's top luxury brand has opened second stores outside Kunming. It is known as "the jewellery of the emperor, the jeweller's emperor", and the jewelry brand Cartire in Kunming's second stores are quietly opening in the golden gate time shop.

On the brand, GG's unique international line.

There are Louis Vuitton, Tod "s, Cartier, Max Mara, Emporio Armani, Hogo Boss," and so on.

Besides Jinge, Jinying shopping plaza also has many luxury brands, such as Hermes, Gucci, Ferragamo and so on.

There are also some international first-line brands such as Shun Cheng shopping center international boutique area.

In addition, Kunming cosmetics and watches show outstanding performance, and are absolutely ahead of cities with similar ranking.

We have LM, LP, FRANK MULLER and other rare brands.

Although the overall strength is still behind in front of Nanjing and Guangzhou, Kunming is one of the strongest two or three line cities in luxury goods.