Professional Sales Of Clothing Should Be Parallel With Relationship Sales.

Clothing sales is an activity to deal with people. Through dealing with people and selling products to people in need (i.e. customers), any product has its professional knowledge.

That's decided.

Sales are two attributes of relationship and professionalism.

In real life, it will be related to sales and professional sales.

In the west, they believe that relationship selling is the establishment of a sales process to maintain and develop customer relationship.

Its core is to establish friends or contacts with potential customers, and listen to their needs, and get customers' recognition in the four dimensions of contract, mutual benefit, sense of identity and trust, so as to enhance customer loyalty to the product.

In the East, many people like me believe that relationship selling is the way to achieve product sales through interpersonal relationships.

We can understand the sale of Western relations as having nothing to do with relationships, relationships and sales.

It is the way to teach us to build relationships with our customers.

The sale of relations in the East is more related to the use of relationships to achieve sales.

The root cause of the difference lies in the inconsistent values between the East and the West. The West believes that "life is free, pursuing science and democracy", while the East believes that "life is related to the pursuit of fairness and order."

Orientals believe that there are relationships in life, such as parental relations, kinship, clan relations, and family relations. As people grow up, there are classmates, alumni relations, comrades in arms, colleagues, friends, teacher-student relationships, etc.

These relationships are all human connections that can be used.

In the west, professional selling is the way to achieve product sales through professional communication.

In the East, many people believe that professional selling is the way to achieve product sales by communicating professional knowledge of products.

Through empirical research, Mr. Huang Dehua believes that we can integrate the East and West perspectives, and professional sales is to achieve professional product sales through professional means.

Relationship sales and professional sales are not good or bad. They are all reasonable and effective.

Why is it important? This is mainly determined by our human nature. People are always willing to agree to the demands of people who know or love themselves. People always prefer things that they are familiar with (including people themselves), which is human's "familiarity and love principle".

In the field of buying and selling, people always like to buy things recommended by people they like, or people always like to buy things recommended by acquaintances.

In the East, relationships mean acquaintances, friendship, and acquaintances and friendships are invincible allies.

Why is professional sales very important? Communication with professional methods is easy to generate people's familiar experience. In a relatively short time, realizing love at first sight is a feeling of liking, which is also making use of human's "familiarity and love principle".

Talk about professional knowledge of products, show customers that they are experts in the field of products or products, and guide customers to respect us. This is the use of human "authority principle".

Because people will consciously follow experts and experts, and are willing to listen to the advice of authoritative personages.

In real life, we can find that some salesmen are more involved in sales, some salesmen and professional salesmen use more, some salesmen, relations sales and professional sales are used as much.

Of these three types of salesmen, there are successes.

Through our observation and research, we find that relationship sales are generally at the beginning or get better sales performance. At the beginning, the sales performance of professional sales is slower, but the stamina is enough.

Because it uses two major human psychology: familiar with the principle of love and authority.

The adaptive selling technique is to train salesmen to adapt their behavior style to customers before visiting customers, and similarity can improve familiarity and preference.

In the west, 10%-30% relies on relationships, 70%-90% relies on product expertise, and in the East, business depends on 40%, and 60% depends on the professionalism of products.

Mr. Huang Dehua thought that relationship sales and professional sales were not contradictory. They could be used interactively or interactively, just like people walking. When they left their legs, they must have their right legs, otherwise they would not walk long enough to go far.

Of course, the amplitude of the left leg may be different from that of the right leg. No need to pay attention to it. If you walk comfortably, you can walk far away.

Here is a lesson from teacher Huang Dehua's experience as a medical representative selling health.