Two Ways Of Future Marketing Of Garment Industry

At present, China's business environment is indeed very serious, especially in China.

It is even more difficult.

Entrepreneurs do everything possible to open up the market and increase sales.

A large number of training courses, conferences and N sleepless nights have become commonplace in recent years.

Can I solve the problem? I think most of them are not.

If marketing strategy is not clear in the general direction, what is the difference between maze and maze in the business world?

I think China's future marketing has two ways to go.

All marketing is fundamentally innovation.

Innovation will never be out of date at any time. This is the need of the times and the demand of the market.

From technology to products, from products to business models, and from business models to activities, there is no doubt that there is a shadow of innovation.

Innovation is definitely a big brother in marketing. Why is so many Chinese enterprises unable to get up or go out? It's often because big guys don't put big brothers in their eyes.

Blindly cottage, imitation, reference and so on, put their wisdom in the place that should not be used, drowned in mediocrity.

How powerful is it? It can stimulate the latent needs of the consumers in the deepest part, thus creating the demand successfully.

Just like the advent of automobiles and airplanes, thousands of years ago, no one could think of it, but now it has become an indispensable means of pportation. The rise of apple and the failure of NOKIA are not the result of a continuous innovation of the operating system and a rigid rule.

Apart from products, business models have also created a number of enterprises, such as Home Inn, excellent imported wine, and a large number of tourist websites.

If we lay aside the law, in fact, pyramid selling is not a classic business model.

Where innovation comes from, it may just come from a casual thought, which may be inspiration in a moment.

But what we want to say is that modern business innovation is no longer an idea that can support an era of heaven.

What it needs is systematization and comprehensiveness.

It requires us to grasp the most advanced and accurate information in the market; we need to pay attention to every move of our competitors, and always stand in the consumer's perspective, and even need to see changes in the whole industry in the world.

We need to constantly recharge, participate in forums and summits, and learn more about industry information at the first time.

Differentiation

If our own products and business models are hard to innovate, finding a different way is not a small innovation.

Differentiation, we will hear it in almost all marketing training courses.

When people are running east, they may have unexpected results if they choose to run west.

Even when the magic master Louis Liu began performing magic tricks in 2000, he applied the differentiation to the extreme. From clothing to performance occasions, and to lines, every link was revealed to others.

stay

In many industries, competition has reached the edge of hand to hand combat. Many businesses continue to give their employees training, hoping that they can do better than their competitors, from products to services.

As a result, the opponent is doing the same thing. The two sides are fighting for their lives.

Don't mix up what people sell. Just like Taobao shopping online, you can match people exactly like it. Even Jingdong mall, which has a little difference, is still a problem.

When people sell cabbage, you sell radishes; when people sell products, you sell them; people sell services, and you sell them.