Dalian Garment Fair Is About To Open, And Highlights Will Be Seen First.

So far, we have held 24 sessions, especially in the past three years, while deepening the three functions of the Ministry of Commerce to give the Dalian entertainment fair the important platform for overseas brands to enter the Chinese market, the release window of fashion creativity and the trend of popularity, and the promotion and incubation base of domestic independent brands. At the same time, we have focused on the position of mayor Li Wancai about the exhibition becoming the main carrier to stimulate local industries.

In recent years, under the guidance of deputy mayor Cao Aihua's personal organization and large-scale activities, and under the leadership of the Secretary General of the army, the Expo has initially formed a complete industrial chain, extending from a single exhibition and sales function, playing a positive role in promoting foreign exchange and cooperation, strengthening the combination of industry and trade, enhancing the service function of urbanization, especially for the development of local industries.

In 2011 alone, 52 international brands such as Canada's JUMA and Italy BYBLOS came into the Chinese market through exhibitions, and direct or indirect pactions amounted to 6 hundred million.

Now, let me tell you about this year's Expo.

I. General Situation of exhibition (time, place and Exhibition Hall)

2012 China (Dalian) International

The Expo will be held at the World Expo Plaza and Convention Center on September 8th -11, with an exhibition area of 40 thousand square meters.

Expo Plaza is a professional exhibition. There are 900 standard booths in the exhibition hall.

It is divided into five major exhibition areas:

(1) the overseas high fashion exhibition area consists of 110 overseas brands from 16 countries and regions, accounting for 40% of the total area of the exhibition area, an increase of 15% over last year.

(2) a total of 60 enterprises and 10 designers participated in the Dalian business exhibition area, accounting for 20% of the total area.

(3) national autonomous brand and fabric accessories and fashion accessories exhibition areas from 32 cities in the country account for 40% of the total area.

(4) the international fashion flax fashion trend is released, located in the lobby of Expo Plaza.

New additions:

(5) International

Boutique book exhibition area

Xinghai Convention and Exhibition Center is mainly retail, with 500 booths.

Two, 2012 focus of the preparatory work of the Expo

In 2012, we focused on the following tasks:

1, focus on improving exhibition quality

Over the years, more than 700 international brands, including Armani, Zegna, SWAROVSKI and so on, have been introduced through the Dalian fair.

The function of "brand introduction platform" has a very high influence in the world.

This year, under the situation that the European economy is not very prosperous, the Expo will try every means to extend the service function of the exhibition and enhance the confidence of overseas customers.

Join hands with the government of Italy and Marche to build a 700 square meter Marche fashion life Museum.

At present, 18 brands such as White lab culture, Fabio Anibaldi, Dario Clotti, Estele, Tombolini have been identified. They also cooperate with the Japanese consulate to plan the exhibition area of 750 square meters and launch the exhibition hall of Japanese fashion life.

The museum mainly introduces Japanese brand clothing, jewelry, advanced customization, kimono, sportswear and so on.

In addition, Dalian international commodity trading center in Northeast Asia has also displayed more than 50 overseas brands on a large scale of 1500 square meters.

South Korea's PARKLAND is nearly 600 square meters in area.

At the same time, the Canadian designers team, Taiwan Textile Development Association, Taiwan gloves trade unions and other institutions also carried out their outstanding brands during the same period.

The number of overseas brands exhibited exceeds the previous ones.

2, innovative trade docking mode to promote pactions

As the core service item of the exhibition, business docking is always one of the important factors to attract businessmen to participate in the exhibition.

At this exhibition, the organizing committee invited 30 thousand traders, buyers and professional spectators from 32 countries and regions including the United States, Britain, Canada, Germany, Sweden, Ireland, New Zealand, Singapore, South Africa, Japan and Korea and more than 50 domestic cities.

Overseas merchants increased by 30% over last year.

In the past, traders convened the meeting to seek trade opportunities on their own.

At this exhibition, the organizing committee has innovated the mode of trade docking, worked hard on the effectiveness of docking, conducted detailed pre trade demand surveys, and enhanced the efficiency of docking and trading.

We organized the "surface accessories buyer and supplier docking meeting" on the upper and lower reaches of the apparel industry chain. In addition, the "pnational professional buyers Procurement Association" held in 2011 was welcomed by exhibitors and traders at home and abroad.

This year, the organizing committee summed up experience, expanded the scale of the activity, increased the invitation and scope of overseas buyers, and increased the number of meetings.

At the same time, in order to provide more trade opportunities to local industries, we also organized the "second Chinese pnational suit buyers' Association", which was organized by the city of Pulandian, "China's suits City, Dalian enterprises and the national industrial cluster".

At that time, there will be a new situation of "docking and trade everywhere".

3, stimulating local industrial development

The Clothing Fair has been trying to promote and publicize local enterprises in Dalian for many years, hoping to build a good exhibition platform for enterprises.

After a lot of market research and demonstration, we have made the most of the resource advantages accumulated by the exhibition for many years. After more than a year's efforts, during the exhibition in 2011, in the 182 industrial clusters of the whole country, the Pulandian municipal government obtained the only "Chinese suits" famous by the China Textile Industry Federation and the China clothing association.

The garment enterprises in Dalian have taken a new step in their collective efforts, and their external competitive advantages have been strengthened.

In order to expand the influence of famous western style garments and promote the common development of garment fabrics, accessories and other related industries, and revitalize the garment industry in Dalian, Pulandian will join hands with the leading enterprises, Dayang group. At the current fair, the city announced the joint launch of the "public service platform" to help SMEs integrate and make rational use of resources, reduce operational costs and resist competition risks, so that more management standardization, product diversification and enterprises with core competitiveness will emerge in Pulandian and Dalian.

At the same time, in order to show the development of Dalian's clothing in recent years, expand the channels of domestic and foreign trade for Dalian enterprises, and grasp more popular information, the Expo has specially set up a Dalian exhibition area for Dalian garment enterprises and famous designers.

At that time, the big Yang Group, which has been exhibiting for 23 years in a row, and sang Fu Lan, who are among the top 100 Chinese apparel companies, will be featured in the big lineup.

The famous designers of Dalian, Yu Zezheng, Han Li, Zhou Hong and equal Dalian, who have been awarded the top Chinese designers, will also bring the latest design to the best.

At the same time, it also organizes international fashion designers and Dalian designers to have face-to-face conversations and exchanges.

Three, 2012 Service Expo two innovations

1, opening ceremony - pragmatic, innovative and concise.

Break the traditional form and do not have leaders to deliver speeches or speeches.

At the opening stage, 40 male models dressed in Yang Yang suit made a collective appearance. Next, using multimedia to focus on the development achievements and leading role of the Clothing Fair in the past 23 years and the collective rise of the local clothing industry. As the highlight of the opening ceremony, the government of Italy, the Japanese consulate, the European linen and hemp Union, the Pulandian China suits, the China Book Import and export company, the world hairstylist Association (hereinafter referred to as ICD) and so on will also show the results of the cooperation and cooperation with the Expo. In addition, 4 international designers who are eye-catching in Paris Fashion Week Zhou Helun fashion week will also carry more than 20 world top models to the world's most popular trend.

This year's opening ceremony will be moved to the multi-functional hall on the two floor of Expo Plaza.

The site area is the largest, more than 5 thousand square meters, and invited the top T designers and famous choreographers to design and plan the opening ceremony.

4, international fashion week - new ideas for developing innovative exhibitions

After several years of cultivation and development, the Expo has pioneered the "International Fashion Week" in China, which has injected new blood into the sustainable development of the exhibition.

The first fashion week will be composed of ICD (International hairdresses Association) series activities, the 2012 China International flax fashion conference, glamour Canada, world fashion music fashion festival, international fashion and fine book exhibition, and exhibitions.

(1) the "ICD series" Dalian Fashion Expo has held nearly 10 years of fashion hairstyle release. After a two-year inspection, ICD, with a history of 100 years, specially designated the Expo as the sole partner and preferred Dalian as its permanent venue.

At that time, ICD will invite today's most influential international hair stylist to do activities such as trend publishing and Sharon forum.

2. "2012 China International flax fashion conference" this year, the content and form of the innovation trend released by the organizing committee, "green" has become the main theme.

It signed a three year cooperation agreement with the European flax and hemp Association, the China Linen Textile Association and the Dalian Polytechnic University, and jointly held the 2012 China International flax fashion conference.

3. "Charming Canada - world fashion and Music Fashion Festival". This activity will shock the music, enchanting beauty models, fashion bands and world-renowned fashion designers and other diverse fashion combinations, and deduce Canadian fashion customs.

(4) the international clothing and accessories boutique exhibition, Dalian Book Import and Export Corporation, has attracted more than 200 fashion publishing houses in the UK, the United States and France in the area of nearly 3000 square meters. The total number of exhibiting publications is over 20000. For the first time, it provides a theoretical and intellectual support for the development of the garment industry with the combination of "celebrity spot dialogue", "small trend release", "media interactive experience" and "beautiful window trend publishing". It also provides more possibilities for the grafting of fashion magazines and regional garment industry.