Keeping Up With The Trend Of The Times, Per Capita Clothing Consumption Has Increased By Nearly Two Times In The Past 10 Years.

Gao Yun, 33, is a street sweeper.

In the early days of 20, the young man just worked and was amazingly energetic. He could start from the Qinglin road junction at Wulin Road, stroll through the entire Wulin Road, the street of the ladies' clothing, and then walk along the stadium intersection to the Wulin Square business circle.

"At that time, basically it was to go shopping without spending money."

She said, "it's good to buy a dress in two months, and it's all basic, jeans, T-Shirts, cardigan, just three or four.

It can be matched for a week.

Around 2002, after graduating from Gao Yun University, he got 3000 yuan in the first month's salary and bought a pair of trousers in a ONLY counter. He was very satisfied in his mind. "He walked around the counter with a shopping bag, and even if he didn't buy it, he felt a special face."

For now, "just visit one or two shopping malls, go in and see only a few familiar counters, buy two or three pieces at a time, get a lot of discount, and buy a few more."

Gao Yun said, "the best thing to do is to get a uniform in a special counter.

The most exaggerated one, I just brushed 3000 yuan on a counter, so cool! "

For such customers, Wu Lingyun, assistant general manager of Wu Lin store, intime general merchandise (Group) Co., is no stranger.

"Our turnover is rising every year.

By the end of last year, the annual increase was more than two digits, and turnover was 3 billion last year. "

She said, "when we encounter a big discount, some customers will spend more than 10000 yuan at a time."

Brand replacement is fast, fashion is in line with international standards.

Today, Gao Yun buys clothes instead of wandering around the city.

"In the early years, I didn't know what brand was suitable for me. In those years, it was a hundred battles. Hangzhou's shopping mall was my battleground.

Now I have finally found my own dressing route. "

Gao Yun said.

Gao Yun, a student in her school days, loves Hangzhou women's clothes very much.

。

"However, those hang Pai brands have long been out of sight in the shopping malls. Instead, they are new brands that are in line with fashion magazines. There are many new elements."

"It is mainly the consumption outlook of our own aesthetics that is changing."

Gao Yun smiled.

Daphne's shoes were once their favorite, priced at moderate and comfortable, but then her interest quickly turned to Bailey. "Shoes are more classic, although expensive, you can wear them for two or three years."

Now, the footwear brands she most frequently visited has increased a lot. "American TV shows are much more popular, and some brands are very popular. What's happening abroad is that they have similar designs."

Wu Lingyun told reporters that with the opening up of the social environment and the development of economy, domestic consumption concepts and aesthetic standards are in line with international standards.

The experience of Gao Yun also stands for the change of the special brand in the shopping mall.

"In 2007, Daphne sold well, and now it has been officially withdrawn from Yintai, Wulin.

And Staccato, a brand that combines European and American elements, has risen rapidly in recent years.

She believes that this also reflects the people's life is getting better and better, consumption is upgrading.

Keep up with the trend of the times and change clothes every year.

"Going to different places, I will wear different clothes."

Gao Yun said, "bubble bar is puny, wear a suit at work, wear the most comfortable casual wear and household clothes at home."

And specifically to the style of clothing, depends on what is popular in the season.

"Like last year's popular dress, I bought five or six at a stretch, with pastoral style, lady wind and European and American sexy wind."

Gao Yun said, "this year there is a popular skirt again. When I was in early summer, I began to stock up."

Gao Yun's wardrobe has to change clothes almost every year. "Before buying expensive, it will wear more than two years."

But now, when you open the wardrobe, no matter how expensive your clothes are, you will not want to wear them as long as they did last year.

Wu Lingyun told reporters that in 2000, Yintai Wulin store only classified men's clothing, women's clothing and girls' clothes as the category of clothing. "Clothing at that time was one of those costumes like baozi, and the other was young clothing like Baleno."

She said, "now is not the same, choose what kind of service brand, and closely related to fashion trends.

For example, the popularity of Korean dramas in the past two years has brought many Korean clothing brand counters, although they are relatively expensive, but they are still very popular.

"Everyone in every era will buy what he considers most valuable."

Jiang Yan, an associate professor at the school of clothing at Zhejiang Sci-Tech University, said: "in a time of economic loss, clothes are thick and worn.

Today, the demand for food and clothing is the pursuit of brand and style.

Over the past 10 years, people's living standards have been greatly improved.

After 60, 70 after this economic strength, it is difficult to mask the preference for the brand, and after 80, after 90 has become the mainstream consumer group, fashion, fresh, fast and more concepts more and more integrated into the daily clothing.

Under the impact of all kinds of information, modern people are more diversified.

Jiang Yan said, "try different styles of clothing and brand, so shopping will become a way of leisure.

When we look at it, we buy it. There are more and more people changing clothes every other year. "

In recent years, under the rapid development of economy and the change of people's consciousness, some of the sales models that were originally at the bottom have become a high-end experience. They really start to connect with the international market. "The previous tailor shop is now developing into the advanced customization of clothing, and the designer's name is its brand label."

Jiang Yan said, "this is the re discovery of artificial and creative values under economic development, and this is also the future of people.

A general direction of demand.