How Do Garment Enterprises Build Strong Brands In Channels?

For brand and channel relationship, we prefer to call it cooperation rather than simple lease.

He thinks the coordination of the two is the most important.

Because the positioning of shopping malls determines the positioning of consumer groups.

The location determines whether it matches with the shopping malls so as to achieve a long-term foothold in shopping malls and develop together with them.

Since its opening, it has been in the shopping mall for 5 years.

However, business is always cruel as shopping malls are like battlefields.

There is a lot of pressure on sales here. Shopping malls should be ranked every month. Half a year to a year will adjust the brand according to the last elimination system.

What is brand characteristics? It does not necessarily mean that the pattern design is quite different from other brands. After all, the fashion trend is so. Even the luxury brands in the clothing industry have many similar products every year, which forms the so-called trend.

Clothing companies in international brands never hide their identities and the gap with international brands.

Many consumers are rushing to import products. When they come up, they will ask if they are foreign brands.

We will not deceive consumers, but show that garment enterprises produce for the Hongkong brand in the mainland.

There are indeed some domestic brands labeled with import labels, and prices can be doubled.

This shows that domestic brands are impatient, impetuous, and brand.

People and enterprises are unwilling to go through the long growth process of brands, but rather to become famous overnight and earn more profits as soon as possible.

What style to locate is to dig deeper into the culture.

The words "from Italy" are not made out, but made out. Our Italian style products are formed through in-depth study, inspection, photo taking and research by designers.

The first place for sales is Italy brand.

Why do international brands occupy the main high-end market?

The main difference between pure cotton products and similar products in China lies in technology and management.

In terms of raw materials, there is not much difference. The key is that the production process, such as printing and dyeing, finishing technology, can not reach the level of international high-end brands. Besides, factory management is not rigorous enough, and the production process is not standardized, which is also the reason for the gap.

We are also working hard, but this is not what an enterprise can change. Instead, it needs the leap of the whole Chinese home textile industry to truly narrow the gap with the international brand.

At present, the German production line is introduced to improve factory automation.

Although the cost is very high,

It has multiple meanings. First, it solves the problem of labor shortage. Secondly, it standardizes the operation to ensure product quality. Besides, in the important period of enterprise development and the continuous expansion of network nodes, it ensures the capacity.

The country has set up more than 30 online stores, and by October, it will complete the goal of opening 100 stores this year.