Development Direction Of Leather Industry Under Economic Downturn

After more than 30 years of extensive and rapid development, China Leatherwear The industry has officially entered a transition period. But how can enterprises transform and upgrade, and where can they find fashion and technology? How can the industry undertake the transfer and where can we find new markets and opportunities?

In the face of doubt, China International Leather Exhibition and China International, which have gathered thousands of leading leather enterprises at home and abroad and national leather logo ecological leather enterprises shoes Category Exhibition and China International Luggage, Fur and Leather clothing and Clothes & Accessories The exhibition has sent a positive signal to the industry.

　　 China Leather Association According to the latest disclosure, in the first half of this year, the production, efficiency, import and export indicators and growth rate of the leather industry continued to decline due to factors such as the weakness of the international market and the increasing downward pressure on the domestic economy. In the first half of this year, the export of China's leather, fur and products and footwear industries above designated size reached US $33.461 billion, up 9.1% year on year, and the growth rate dropped 18.74 percentage points; Imports reached 3.76 billion US dollars, up 9.3% year on year, and the growth rate dropped by 10.94 percentage points; The surplus reached US $29.702 billion, up 9.05% year on year. So far, the import and export growth rate of the leather industry has left the double digit era and dropped below 10%.

According to the survey of China Leather Association on the industry operation in the first half of the year, from the market point of view, export-oriented enterprises are more difficult to do than domestic enterprises, and the sales of enterprises with a large proportion of export sales have declined, and the export profit has declined; From the perspective of scale, brand shoe enterprises and shoe enterprises with an annual production capacity of 10 million pairs have high risk resistance and profitability, while small and medium-sized enterprises are closed down; From the perspective of brand, enterprises processing for foreign big brands have suffered from serious order shrinkage and weak bargaining power.

"It is impossible to resist the temptation of keeping the economy growing at a high speed in the short term, which means that in the long run, there will be a setback. In the adjustment period of the world economy, low growth is an automatic protection for the foreign trade of the leather industry." Su Chaoying, president of the China Leather Association, said that low growth is beneficial to the transformation and upgrading of the leather industry.

Facing the grim reality, domestic enterprises are taking positive countermeasures. At the exhibition, the enterprises in the leather production base participated in the exhibition in groups, highlighting the promotion of regional brands, creating a cluster image, attracting a large number of orders from domestic brand enterprises and world famous purchasers with the resource aggregation effect and cost advantage of the industrial base, and demonstrating the unique positive energy of China International Footwear Expo.

　　 Aokang The group said that at present, the company has introduced more than 500 advanced production equipment from Italy, Germany and the Czech Republic, and is transforming all production lines in the production base. After the transformation, the consumption of each production line is reduced by 20% to 30%, and the daily output can be increased by 500 pairs, which is also more energy-saving and environmentally friendly.

In the first half of the year, Sichuan leather and leather manufacturing Shoe industry For the first time, there was a negative growth. Among the thousands of foreign trade shoe enterprises in Sichuan, the number of enterprises marketing their own brands did not exceed 10%. The average export price of each pair of shoes in Sichuan was $5, but the average price of high-end brand women's shoes of Aimin International Co., Ltd. in the European market reached an astonishing 400 euros. Liu Qiongying, Chairman of Aimin Company, said that this is because the company invests 70% of its profits in R&D every year and improves production efficiency by 20% through manufacturing technology.

At the same time, as the industrial gradient shifts to the central and western regions, Anhui, Hunan, Jiangxi and other provinces with large resources and labor force are scrambling for the big cake of "moving shoes from east to middle".

"Industrial transfer should be comprehensively planned, reasonably controlled in scale, considered the comprehensive environmental carrying capacity, reasonably allocated upstream and downstream industries, handled the relationship between leading enterprises and supporting enterprises, improved the level of collaboration and division of labor, and let enterprises transfer in and stay more." Su Chaoying pointed out that the industrial transfer and transformation of China's footwear industry is the trend of the times, but transfer is not simple relocation and replication, It is to achieve new leaps on new technologies and platforms, and take a new industrial development path that combines transfer and transformation, expansion and upgrading.