Outdoor Brand Sales Will Continue To Grow, And Will Grow At A Speed Of Nearly 50% Per Year.

This autumn, Outdoor brand Sales trend continues. In the first half of this year, the trend of outdoor brands increased by an average of 30%. Compared with foreign markets, China's outdoor brand market still has a certain gap. In terms of quantity, China's outdoor brand development is relatively small. In the European outdoor clothing brand market, different brands can be distinguished by different functions, and the outdoor market development space still exists.

Shang Pu consulting light industry analyst pointed out that China now has more than 400 outdoor brands, local brands account for about 30%, professional outdoor goods retail stores have reached nearly 2000, and department stores have reached more than 1600 retail outlets. Sales mode They are also developing rapidly in different ways. There are clothing brands specially designed for mountaineering activities, and there are clothing brands specially designed for outdoor tourism and camping. Although these brands belong to the outdoor banner, their customers and consumers are different.

Because of the many differences between China's outdoor products and foreign products, China's outdoor brands continue to exert their strength. From the development track of developed markets abroad, we can see the hope of development. Last year, the size of the US outdoor market had reached 15 billion dollars, and the European Union was 14 billion euros. Moreover, at present, there are more than 20 thousand campsites in different themes and different stars in the United States, while the number of camping sites in China is still two digits.

According to the "2011-2016 year analysis and Investment Strategy Research Report on China's outdoor tourism market" released by Shang Pu consulting, the outdoor market is no longer a mere explorer, a professional or non professional outdoor person, and ordinary consumers are also interested in outdoor sports brand clothing.

with The Republic of Korea The famous outdoor brand BLACKYAK, for example, has all kinds of stores in South Korea's large and small cities, and its purchasing population is very extensive. Both children and old people are the target objects, because these consumers are not interested in the special function of outdoor clothing, but rather like the high quality and unique design of outdoor brands. In China, this phenomenon is also gradually emerging. In the next few years, China's outdoor products industry will enter a rapid growth period at an annual rate of nearly 50%.