Membership Marketing Of Brand Clothing Enterprises

Chinese

System research is much later than other social sciences. Even now, no one has really studied from the perspective of the economic person or the Chinese consumption values, and whether or not the membership system is studied or not, he already exists there, and we need to dig and comprehend it.

The role of an enterprise in the role of membership management is the essential role of an enterprise in serving all its members. It is one of its services to all members, such as concessions and profits, and so on. The integration of external resources is the core. After all, the needs of members are diversified. Without the establishment of platforms, it is necessary for the members to integrate external resources and service enterprises. Only thinking about offering discounts to members is childish. Just thinking about serving the members of an enterprise is childish. It is naive to regard membership as a cost center instead of a profit center.

The essence of the current membership system is the platform economy, and millions of users do not belong to any enterprise. The huge quantity and complex composition make the Pan members inevitably need multi-agent services and resource sharing. It is not a single enterprise investment, but an enterprise launched or behind the promotion, spending money on the heavy members under the condition of limited cost, and making a sense of hope and a sense of example through the two communication of the media is a way. If you want to spend it on everyone, try virtual products.

Integral is not membership system.

Integration is the core of the application of the membership mode at present. It is the embodiment of greed of human nature. But it also looks at the industry, the enterprise and the national conditions, and the membership system abroad.

It is based on a mature business environment and credit system. There are no channels to buy cheap products, and enough stimulation.

But in China, the score is not enough to stimulate, the value chain of the enterprise is opaque, consumers are confused and smart, and integral can be done, but it is definitely not the core of effective domestic membership system.

It's really not the case. When you have a membership service consciousness and relatively perfect membership service system, it is a membership system. Membership cards and databases are worthless, and thousands of pieces can be bought. The science of large scale classification may be better than that of enterprises. Only recently, a well-known domestic shoe brand has communicated with us about their annual sales promotion plan, without mentioning the sales promotion of existing members, talking about innovative sales promotion, so that all the people who enter the shop on the road have desire to buy, they do not care about their members, they are still playing the eyeball economy, brain damage is terrible, and sales promotion topics are unfolding. Membership card is equivalent to membership system? Is there a membership system with a member database?

Membership system is not magical. Based on human nature and economics, the ancient existence will also perpetuate. Unless communism is realized, unless human nature changes, people will be divided into three or six equal categories, which is the source of membership.

The retail business of a bank is similar to that of many enterprise membership systems, so there are more places to learn and learn from, but it is also limited to the basic membership management level, or the basic idea and basic hardware. In the new era, the electricity supplier does not look at the bank.

The inconsistency of membership in an enterprise will lead to membership as a promotional group.

When unfamiliar, the effective combination of internal resources can also form a combined effect on services. However, more enterprises are the Department of the market which is fully responsible for membership management, or a customer department or a few member departments, and these departments can not coordinate the resources of the entire enterprise. Smart companies have upgraded the management of the member departments to the top management level.