The Current Situation Of Garment Industry And The Opportunity Of Xinjiang Garment Industry

The first Asia Europe Silk Road concluded on the 11 th.

At the festival, looking at the model, wearing his company's products on the T platform, showed a satisfied smile.

As the chairman of Xinjiang Yi Li Qi clothing company, he said: "we have made a crucial step this year."

The key step is to reach a cooperation agreement with the friendly group. After September 20th, Yi Li Qi will enter the 5 shopping malls of the friendly group and sell them one after another.

Domestic garment enterprises collective appearance

It is very important for the company to cooperate with the friendly group because it is an opportunity to enhance the brand of the company.

Prior to this, in the capital's shopping malls, apart from "Tian Mao" brand, Xinjiang real estate clothing brands are hardly seen.

The picture shows the opening ceremony of a national costume brand in Xinjiang.

In fact, Xinjiang.

It is an unavoidable fact that it is difficult to enter the local mainstream market.

The development of Xinjiang's garment industry is far behind that of the mainland.

As a raw material area, there are few clothing brands that can be named in Xinjiang.

The number of well-known clothing brands in Xinjiang is still not up to some of the county-level cities in the mainland.

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It is learned that as of 2010, there were more than 4000 enterprises engaged in garment processing in Xinjiang, 31 Enterprises above Designated Size, and only 15 enterprises with annual sales income of more than 10 million yuan.

This is somewhat embarrassing for Xinjiang's clothing enterprises, but on the "Silk Road", they are free from the focus of Chinese fashion. Boosting the confidence of Xinjiang's clothing industry has become the most urgent problem.

"Asia Europe Silk Road garment Festival is the first step."

In the previous news briefing, Liang Yong, deputy director of the autonomous region, said that all the enterprises in the Xinjiang had participated in the costume festival, and the number of exhibitions was nearly 100, which is the first time in Xinjiang's clothing history.

There has never been a "feat" in the history of Xinjiang clothing.

Chen Yuanshen has a feeling that she has participated in the Urumqi Silk Road International Costume from 2001 to 2007.

"Festival", when exhibitors Xinjiang clothing enterprises rarely seen, almost all of the mainland enterprises.

In the first Asian European Silk Road clothing festival, the Xinjiang clothing enterprise was adjacent to her booth.

This is the first collective appearance of Xinjiang garment enterprises, Chen Yuan said.

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Document 59 brings historical opportunities.

Perhat Maimaiti, May Liana is a clothing company.

In the past more than 10 years, he has been shuttling between Europe and Xinjiang, China, and has been doing one thing: importing European clothing to Xinjiang, or selling it to neighboring countries.

"Local clothing is lagging behind Europe in terms of style and innovation."

Parr hartie said, more importantly, did not own brand, which is why he spent more time in Europe's clothing trade over the years.

This time, at his two booths, he still showed all kinds of life and evening costumes he brought from Europe.

However, his ideas are changing quietly. Underwear is one of the mainstream products of their own production and export. In order to make further efforts in product production, the company specially invited Italy's tailoring division and Shenzhen's sewing technician.

"Now Xinjiang has a better chance of developing clothes."

He said he could not pass by.

The opportunity he said is the accelerated development of the autonomous region in June 1st.

Comments, "short document No. 59".

Document No. 59 put forward that by 2015, the garment processing industry in the autonomous region realized sales revenue of over 10 billion yuan, in 2020, more than 30 billion yuan, an average annual growth rate of more than 20%; in 2015, the total trade in clothing was 85 billion yuan (including exports), 300 thousand people were employed, 2020 total trade volume was 160 billion yuan (including export volume), and employment 500 thousand people.

Xinjiang has become the most influential garment production base in Western China and the bridgehead to the West export. It has formed a more complete garment trade logistics center and built Urumqi, Kashi and other places into Western China clothing production base and distribution center in the Central Asia, Western Asia and Russia.

Parr Hadi said that such a strong support for the development of the clothing industry policy has been seen for the first time in many years.

It is understood that at present, only the clothing consumption market within the territory is more than 18 billion yuan, and then the export market. The sales of clothing in two markets within and outside the country can reach about 50000000000 yuan, but the annual sales revenue of clothing in Xinjiang is only 1 billion 600 million yuan.

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For such a data, Liang Yong's explanation is that only 3% of the garments produced in Xinjiang and 97% of them are processed in the mainland.

He said that the sales revenue of clothing enterprises in Xinjiang will exceed 10 billion yuan in the future. Accordingly, the garments produced in Xinjiang can account for 20% of the two markets in the territory and abroad.

From 3% to 20%, it is an opportunity for Xinjiang garment enterprises to develop.

In order to seize this opportunity, Dolly did not hesitate to pay much attention to Turkey.

Hadice Oguchi signed a three year contract, and the old re Li brand also intends to further expand its production scale.

Re layout of Xinjiang garment industry

Liang Yong believes that compared with the mainland garment enterprises, Xinjiang lacks the courage to assume the role of entrepreneurs, and the lack of supporting processing enterprises and design personnel, if so.

Industry is a dragon. Only when the leading garment industry is lifted up, can the dragon body of Xinjiang textile industry dance.

In recent years, the domestic garment industry has shifted to the central and western regions.

Of the more than 40 textile and garment enterprises invested in Xinjiang, 30 of the top 500 textile and apparel enterprises in China have become the new force to promote the development of Xinjiang apparel and apparel industry and economic growth.

Of Xinjiang's 5 million spindles of cotton spinning ingots, 70% are invested by enterprises outside the border, and the output of Xinjiang viscose pulp accounts for about 35% of the national total. 90% of them are invested and built by enterprises outside the border.

At this clothing festival, Zhang Yankai, vice president of the China Textile Federation, said that the leading enterprises in the industry have strong core competitiveness and innovative ability, strong technical force, mature products and stable market. The expansion of these enterprises in Xinjiang has strengthened the strength of Xinjiang's textile and garment industry and promoted the rapid upgrading of the industry.

It is undeniable that the new round of clothing industry layout in Xinjiang has begun, and this layout has even surpassed the local category of Xinjiang, and it is also a large industrial chain configuration in the whole country and even in the whole world.

As a garment enterprise in Xinjiang, how to lead the brand as a breakthrough and catalyst for the industrial chain is particularly important.

Comparatively speaking, clothing enterprises in Xinjiang also have the advantages that other regions do not have.

First is the resource advantage. Xinjiang is a large cotton producing area. Cotton production accounts for about 49% of the country's total. It is also the largest pulp and viscose fiber producing area in the country. Besides, there are abundant woolen, flax and other resources, and all kinds of chemical fiber products have begun to take shape. This has laid a good foundation for the development of the garment industry.

Secondly, Xinjiang has the regional advantages to undertake eastern industrial pfer and radiation to Central Asia, and the development of garment industry is also the need to play Xinjiang's regional advantages, expand exports and win the market.

Zhang Tongzhi, President of the clothing association of the autonomous region, believes that Xinjiang clothing enterprises should not take the old road of the development of the mainland enterprises. Rather, they should first clear their strengths and expertise, and win the world through establishing their own unique development mode, through the formulation of a mechanism that is consistent with the development of enterprises, and achieve steady and long-term development through brand building.

Xinjiang is a large raw material province. Compared with the mainland enterprises, it has the market and geographical advantages of the neighboring countries, and has the cultural superiority of many nationalities. Compared with the garment enterprises of the neighboring countries, it has the advantage of strong production and processing resources in the mainland, so we should give full play to these advantages and develop the characteristic clothing industry.

For the Xinjiang national clothing brand, they should shoulder part of the industry responsibility, re cultivate the influence of Xinjiang national costume culture in the whole country and the whole world, and at the same time, take into account their brand distinctive positioning, so as to avoid becoming a common face.

Liang Yong said that the cultivation of Xinjiang's national costume culture can not be accomplished by one or two brand enterprises. The leading role of the government and industry is particularly important.

For example, the government should support and encourage the industry to organize the costumes culture festival, and support the enterprises to issue the latest national costumes and so on.

At the same time, the government should also shape the whole industry structure, avoid the quick success and instant benefit of the brand and the vicious competition of price, and control some key points of the industrial chain and value chain.

He said that at present, the development of Xinjiang's national clothing brand is not only an internal affair of the industry, but to a certain extent, the government plays an important role in the industrial development. This role plays a more important role in the cultivation and guidance of Xinjiang's clothing culture. The government takes the stage and the enterprises sing the opera, so that the strength of a regional garment industry can be promoted faster.