Xinjiang Clothing Festival: New Coordinates Of "Silk Road"

The first Asian European silk road

At the opening ceremony, Kugesi Maikosuti, member of the Standing Committee of the the Xinjiang Uygur Autonomous Region provincial Party committee and vice chairman of the autonomous region, delivered a speech. In June this year, the people's Government of the autonomous region issued the "opinions on accelerating the development of Xinjiang's clothing industry", put forward the overall requirements, basic principles and development goals of developing Xinjiang's clothing industry, and made clear a series of preferential policies and measures such as investment development, special funds, financial tax revenue, and personnel team building.

The holding of the Asia Europe Silk Road clothing festival is an important measure and a starting point for implementing the spirit of the opinions. It aims at promoting the construction of national costume brand, carrying forward the traditional clothing culture of Xinjiang, flourishing the clothing market of Xinjiang, promoting the garment industry and trade cooperation between China and the countries of Western and Central Asia, and promoting the leaping development of Xinjiang's garment industry.

Wang Liming, director of the consumer goods industry division of the Ministry of industry and commerce, believes that the textile and garment industry is the most competitive industry in China.

We have a complete industrial chain advantage and a stable workforce. It has obvious advantages in the world from the international market share, trade competitiveness index and realistic comparative advantage index.

Xinjiang has the policy advantages, resources advantages, regional advantages and market advantages in developing the garment industry. The export and domestic market prospects are promising and a certain scale of industry has been formed.

In the new stage of the new era, it is of great importance to develop the labour intensive clothing industry with large capacity for employment, low consumption of resources and low pollution level. It is of great significance to improve Xinjiang's textile industry chain, revitalize Xinjiang's textile industry, give full play to Xinjiang's regional advantages, promote China's garment industry and trade cooperation with Western and Central Asian countries, expand employment, enhance Xinjiang's endogenous economic power, promote the leaping development of Xinjiang's economy and social stability.

The Asia Europe Silk Road garment festival will play an important role in the development of Xinjiang's garment industry.

We sincerely hope that through this platform, we will establish a comprehensive exchange and cooperation mechanism between China's textile and garment industry and other countries in Central Asia, Western Asia and Russia in terms of science and technology, talents, ideas, brands and services, promote economic and trade cooperation, achieve cooperation and win win, and strive to realize the leaping development of Xinjiang's garment industry.

Zhang Yankai, vice president of China Textile Industry Federation, stressed that the textile industry is a traditional pillar industry and an important livelihood industry in China's national economy, and is also an obvious industry with international competitive advantages.

In recent years, as the domestic cotton producing area, the textile industry in Xinjiang has quickened its pace of structural adjustment and undertaking industrial pfer, and the cotton textile industry has made considerable progress.

At present, the textile industry in Xinjiang is gradually gathering and developing, and is pforming from resource superiority to industrial superiority and economic advantage.

In the past, China's silk products have been pported to Central Asia and Europe through the Eurasian silk road.

It is not only a business Avenue between Asia and Europe, but also a way to promote friendly exchanges between Asian and European countries and China and to communicate with eastern and Western cultures.

The first Asia Europe Silk Road garment festival will undoubtedly open up a new silk road to the Chinese garment industry. It will lay a higher platform for Xinjiang to play a bridgehead role in promoting textile and clothing trade and economic and technological cooperation between China and Central Asia, Western Asia and Europe.

From September 7th to September 11th, the five day Asian europe silk road clothing and Accessories Fair showed 322 national and domestic clothing brands from Kazakhstan, Turkey, Malaysia and Xinjiang national clothing brands.

The Asia Europe fashion week has 20 fashion shows. At the same time, the Asia Europe garment industry cooperation forum and the second Xinjiang women's skillful hand show (skills) competition were held. After fierce competition, Ma Qingjie from Urumqi and meziz Khan, from the Hotan region, won the first prize in embroidery category and the weaving category. They were awarded the title of master of Arts and crafts in the autonomous region.

Yang Jianxiang and Gulinalha Matizeiv won the skills competition award and obtained the title of professional technical experts in the autonomous region.

In addition, at the awards ceremony of the costume festival, Yi Li Qi, AI Lei TA, Xin Tian Cai, TASS Braque, beautiful Ana, bashgmu, Mi Na, Gu Zai Li, Qi man and Silk Road neon dress were awarded the title of "the ten national costume brand of Xinjiang".

As the supplement and continuation of the second Asia Europe Expo, the theme of the first Asia Europe Silk Road clothing festival is "colorful ethnic and colorful fashion, so that colorful and colorful Xinjiang ethnic costumes go to the world".

Among them, the Eurasian Silk Road clothing and Accessories Fair has gathered more than 300 garment enterprises and equipment enterprises from Central Asia and China. The exhibition area in Dehui international garment city is 12 thousand square meters, with more than 1000 booths, including clothing, clothing, textile and garment machinery, clothing information and other exhibition categories. It fully demonstrates the product demeanor of Chinese excellent clothing brand enterprises and local garment enterprises in Xinjiang. The exhibition shows the upstream and downstream products of the apparel industry chain and various popular elements and clothing industry information, and so on, which has set up a professional platform for China's textile and clothing trade and cooperation in Central Asia.

Among them, dozens of garment enterprises and agents participated in exhibitions in Zhejiang, Guangdong, Jiangsu, Shanghai, Ningxia, Shaanxi and Chongqing.

For visitors to the exhibition, nothing is more exciting than finding new business opportunities.

And the Xinjiang native

The exhibition lineup really gave visitors a good look. They found some very well developed local brands.

Among them, the famous brand of Xinjiang local Li Yi Qi and China's top ten fashion designer Sun Xiuqin's brand silk road Nei as representative.

Li Li's booth has made a special outfit, showing the quality of the clothing can match the quality clothing brand of the domestic scale exhibition. According to Dolikon Hugakomati, chairman of the Li Yi Clothing Culture Development Co., Ltd., Li Li controls the design and sale ends of the brand in his own hands, and puts the manufacturing sector in the more than 100 enterprises in the whole country, including the excellent enterprises in the developed areas of clothing industry, such as Beijing, Shanghai, Shenzhen, Guangzhou, Haining and Wenzhou.

Not only that, Yi Li Qi also has brand characteristics that can not be seen in other clothing exhibitions, that is, the design connotation of Xinjiang national costume culture, which makes the brand of Yi Li Qi have unique label value in design.

What is more tagging is the Silk Road neon brand of Sun Xiuqin, China's top ten designer. On the Silk Road neon booth, Sun Xiuqin appears almost every day, showing the design elements and design ideas of Xinjiang ethnic costumes for visitors.

As a designer who released the fashion trend on the platform of the three China International Fashion Week, Sun Xiuqin has a very strong sense of mission in Xinjiang. She said she would provide an excellent design platform for Xinjiang's clothing industry through her own efforts, not only in Xinjiang, but also in China and the world with her own design works, because she has the strong support of Xinjiang's unique national culture.

Compared with these two private enterprises, two other garment enterprises in Xinjiang should have greater advantages. They are Tianshan woolen and Jihua 7555, which are two state-owned enterprises with a certain historical and considerable scale. The two enterprises are relatively distinctive in their stands, and their products are on the high side. They can represent the height of Xinjiang clothing brand. However, compared with Yi Li Qi and Silk Road, their initiative in exhibition operation and exhibition business opportunities is obviously insufficient. The development experience of other developed regions of China's garment industry proves that China's private clothing brand has always been in the forefront. Through this exhibition, visitors have found that Xinjiang's private clothing brand's development potential is also strong.

Dolikon Hugakomati, director of the Yi Li Qi, told reporters that the annual sales volume of Li Li is about 30 million yuan, mainly in the Xinjiang market. In the multi strength planning, we need to expand the store to 500 in 5 years. These 500 stores include not only Xinjiang, but also Central Asia, West Asia, Russia and the Far East.

The bigger prospect is listing financing, and by 2020 brand sales will reach 500 million yuan.

Of course, the more ideal is: to become the leading brand of the clothing industry in Xinjiang, that is for the sake of

The perfection of chain plays the role of guidance and example.