Tailor-Made High Quality Clothing Can Achieve "High-End Service Civilians".

The time and money required to customize are often discouraged by many consumers, especially in China. On the one hand, because most consumers have limited purchasing power, on the other hand, because of their different understanding of clothing consumption culture, they simply pplanted to China.

The scope of the concept is limited.

Can we build an operable fashion production and sales mode, which can retain some advantages of high-end customization mode and adapt to most of China's market?

High end service popularity: after 80, 90

Huang Yong, general manager of North clothing latitude Clothing Co., Ltd. believes that tailored suits can achieve "high-end service civilians".

In the consumer survey conducted at the initial stage of the brand BIFT-WEIDU, they found that the most attractive part of the "advanced clothing customization" was from the consumers themselves, which could really satisfy the market demand of the consumers' suits like the post-80s and post-90s consumers. On the one hand, the high quality price was too high to afford. On the other hand, the low price and low quality could not satisfy their needs.

Just think about it.

Especially after 80 and 90, the process of customizing an advanced garment can be regarded as an excellent experience: professional tailor made master will communicate with consumers in a two-way way, understand their personal life, occupational characteristics, dressing environment, provide professional advice, and record the characteristics and special requirements of consumers in detail.

There are thousands of choices not only for fabrics, but also for customers to choose styles, collar types and pockets.

After the general direction is decided, it is a more delicate and considerate personal measurement process to get fine-tuning personal dimensions.

In tailoring, first-class tailors will closely integrate each consumer's special requirements into the work, so that the details of every tailored garment will not only fully fit the personal dimensions, but also integrate the pure personal concept, from the whole to the details.

It is worth mentioning that in the process of hand tailored suits, consumers of special shapes may need to undergo 2 to 3 different tests before they can be finally confirmed.

In order to ensure that the clothing purchased by consumers is customized, consumers can also embroider their names in the lining of their suits or the sleeves of their shirts.

The clothing styles, specifications, materials and other elements are determined by the consumers themselves, thus ensuring the unique characteristics of each garment.

A lot of post-80s and post-90s consumers also expressed their dissatisfaction with the same style of clothing.

They hope to buy some personalized fashions in their own capacity to match their identities.

In such a case, the northern clothing latitude (BIFT-WEIDU) brand began to lock in the custom business.

The customized high-end market will lock consumer groups into the market of post-80s and post-90s consumers.

The first step in the customization of BIFT-WEIDU is to ensure customized production processes.

For 80 and 90's consumers, they want to get personalized clothing, and they also care more about the price performance of clothing. BIFT-WEIDU brand is to provide them with such a personalized clothing that can highlight their personas and have a high price performance ratio.

Huang Yong told the clothing Times reporter: "on the one hand, we can let the price go back to the rational price through the factory store, on the other hand, let more people enjoy the high quality customization.

To this end, we classify the tailored products of the suit into two categories: Black Label and color label. The black label is more classic and more luxurious, and the color label is more fashionable and more self-cultivation.

Huang Yong believes that what the BIFT-WEIDU brand needs to do now is to make more people turn this demand into real consumption.

As long as we grasp the consumption demand of specific groups and expand the scale of the group with BIFT-WEIDU brand, we can get stable consumer groups and profits for enterprises.

To provide customized services for consumers is bound to face the problem of cost increase. The production cost of small batch or even single garment is much higher than that of mass customization.

North clothing latitude (BIFT-WEIDU) on this issue, combined with its own design research center and the advantages of small processing plants, has reduced its production costs to the greatest extent, and has jointly established the northern clothing high latitude men's wear research and development center with Beijing Institute Of Fashion Technology. It has composed a strong team of general design and technical director Liu Fugen, President Zhao Ping, general advisor and director of the art and Engineering College of Beijing Institute Of Fashion Technology.

Since its inception, based on the perfect combination of art and science, Beijing Institute Of Fashion Technology has been pursuing the perfect combination of traditional Italy design and Chinese body structure in the design and production of all kinds of custom garments.

In addition, for garment customization companies, the seasonal demand for seasonal production is not required.

In fact, North clothing latitude (BIFT-WEIDU) usually requires only a few hundred, ten or even several pieces of small batch production, both to ensure the quality of clothing, at the same time, the price is relatively low.

In the northern clothing high latitude men's wear design research center, the price of a set of color label imported semi woolen liner series is priced at a minimum of around 2000 yuan. Basically, only some of the top domestic brands make up about 45% of the price, far lower than the price of foreign advanced customization.

Moreover, Huang Yong also said that some of the proceeds will be used for student feedback to the community.

Let marketing return to the origin: speed decides success or failure.

As we all know, the concept of customized time is very strong, because consumers often want to get customized clothing as soon as possible.

The design work requires fast and accurate design in the shortest possible time, and has the ability to rapidly modify according to the needs of customers. Secondly, the procurement must be fast and accurate, which requires enterprises to accumulate a large number of effective supplier resources. Furthermore, a flexible and fast processing system must be provided. The reason is very simple. In the final analysis, the customer group of customized marketing is composed of individual natural persons, often changing the customization plan due to sudden changes in a short time.

For example, changes in the number and size of customization due to the addition or decrease of the number of employees may even affect the size of the customization in a short period of time.

At this point, the flexible and rapid production response system has played a role.

To this end, the BIFT-WEIDU brand first began to try to modularized men's clothing, such as a suit to break into several parts, such as necklines, sleeves, and plates, and then put out different styles for consumers in each part according to popular styles.

This modular design not only provides a possibility for the brand to realize mass production, but also in Huang Yong's view, it not only provides a premise guarantee for the standardization of BIFT-WEIDU brand, but also meets the needs of the target consumers.

North clothing brand (BIFT-WEIDU) brand will differentiate the clothing, then launch different designs to let the customers do multiple choice questions. If you simply draw a few strokes, you can get a piece of your own clothes.

The northern dress - latitude (BIFT-WEIDU) custom tailored suit can be delivered in about 2 weeks.

This highly efficient customization process owes to its standardized production lines, such as the introduction of the CAD system in the design process, which effectively guarantees the efficiency of the North garment latitude (BIFT-WEIDU) and the customized production cycle.

Huang Yong told the clothing Times reporter that suppliers will regularly send the raw material types to the North clothing latitude (BIFT-WEIDU), and the North dress latitude (BIFT-WEIDU) will be selected according to the raw materials provided by the suppliers.

North clothing latitude (BIFT-WEIDU) simplifies complex personal information that consumers need to fill out, and simplifies them into standard language for consumers to choose.

After filling out the necessary information such as size and waistline, consumers can only complete the pre customization process by selecting their favorite styles according to the different styles of different parts.

From the beginning of customized products, BIFT-WEIDU will inform consumers in a timely manner through the short message, e-mail and so on, how much time the customized products have been produced, and how much time it will take to get them, so that consumers can ease the waiting anxiously.

Some small and medium-sized clothing customization companies often meet the problem of customer information management in the process of expanding the scale, thus affecting the centralized management of the data.

North clothing latitude (BIFT-WEIDU) expects to expand the market scale through the service of post-80s and post-90s consumers. At the same time, BIFT-WEIDU will also face new uncertainties.

Huang Yong said speed is the key to customization, especially in the field of clothing.

However, good equipment and good management, advanced equipment, no unified values and management concepts can not finally achieve benefits.

Whoever can solve the problem of speed will be invincible in the rapidly changing market.