Bosideng "Autumn Feather" Beautiful Dress Swept The Stone City, A Down Jacket Weighs Only 260 Grams.

In the fourteenth session

On the eve of the international clothing festival, Qian Yuebao, chairman of Jiangsu dream Lan group Co., Ltd., Gao Xiaodong, general manager of Bosideng Limited by Share Ltd, Gong Zheng, chairman Gong Zheng of Jiangsu Alston apparel Co., Ltd., 11 entrepreneurs of Suzhou textile and garment industry were awarded the honorary title of "innovator of textile and garment in Jiangsu" by the provincial economic and Information Commission and the Provincial Textile Industry Association.

The fourteenth Jiangsu International

The award ceremony was held in Nanjing in the evening of September 13th.

It is understood that in the evening, there were 27 entrepreneurs in our province at the same time.

After 40 years of struggle, Qian Yuebao started with several embroidery needles and made China's home textiles first.

"Dream orchid".

In the first half of this year, under the condition of severe import and export situation, the dream orchid group relied on a number of green and healthy new home textile products, such as "natural color linen", which was independently developed, and created a miracle that the total import and export volume increased by 50.2% over the same period last year.

As a typical "returnees", in 2002, Gao Xiaodong entered the Bosideng group's work and put the international advanced brand management mode into operation practice. In a few years, Bosideng men's clothing became a strong series of men's clothing brand of series, omnibearing and internationalization, and directly promoted Bosideng men's clothing to open stores in the UK, creating the first step of China's independent clothing brand store landing on the European market.

Gong Zheng, the chairman of SPA, is a pioneer in the field of casual men's wear in China. He pioneers in the development of the new mode of leisure industry. He takes the concept of innovation and development, takes the commanding heights of domestic casual menswear in the domestic cities, and continuously ploughs the East China region, laying up hundreds of direct management shops, and starting the layout of the national market.

Meng LAN leads the "green" natural wind of home textiles

Stitch together traditional modern elements

The fourteenth Jiangsu international costume festival was held in Nanjing International Expo Center yesterday.

The "healthy home textiles" series launched by Jiangsu Meng Lan group continues the brand culture idea of "advocating nature, close to nature and feeling nature", showing the style of new classical and New Oriental style, becoming a highlight of this exhibition home textile exhibition area.

At the scene of the costumes Festival, the dream orchid home textile has set off a "natural" wind that combines tradition and fashion.

The theme of the exhibition is "natural, ecological, green, healthy and sustainable manufacturing" in the international trend. It is divided into five parts: "elegant waltz, Oriental Baroque, and the tale of Ma".

Each region displays the brand concept of dream brand with different rhyme and personalized design.

"Color rhyme" and "elegant waltz" two dream orchid products at the exhibition new appearance.

The "color rhyme" product combines exquisite silk embroidery technology with modern romantic "Chinese style", reflecting the inheritance of Chinese traditional culture.

Delicate and exquisite embroidery technology and tassel elements reveal romantic and juicy style in the needle, showing the New Oriental and neoclassical styles.

The "elegant waltz" fabric, style and pattern are designed and developed by dream orchid, which is made by German enterprises for the production, manufacture and finishing of dream land. It is different from ordinary silk fabrics and has the characteristics of washable.

In the exhibition area of "Ma Zhi Yu", a product named "simple rhyme" is selected. Its unique natural colored flax and colored cotton interwoven jacquard top grade fabric is made of fabrics. It has three inventions of unique intertexture, double-sided structure, environmental protection finishing technology and linen fiber natural color. It has been awarded the second batch of high-tech products in Jiangsu in 2012 and the silver award of Zhang Jian cup in 2012 China international home textile product design competition.

Bosideng "autumn feather" beautiful dress swept the stone city

A down coat weighs only about 260 grams.

The fourteenth Jiangsu International Fashion Festival opened yesterday at the new Nanjing International Expo Center.

Bosideng, the largest brand down garment operator in China, has brought the new products of autumn feather and Bosteng men's wear and RICCI.CLUB (Rui Qi) women's clothes to the best appearance, showing its achievements of "four seasons, multi brands and internationalization".

"Autumn feather", as the name suggests, is the down jacket worn in autumn. This new concept is launched by Bosideng.

According to the introduction, "autumn feather" breaks through the traditional concept of down jacket, and uses ultra-thin fabric with exquisite tailoring, and designs a thin autumn high quality down top garment with 90% cashmere weight but only about 260 grams.

Relying on the national post doctoral workstation and the provincial enterprise technology center, Bosideng has boldly innovated from the aspects of fabric, color, technology and collocation index, and developed a new product that combines four characteristics of "light, thin, beautiful and warm". The sales date of down jacket is advanced to the beginning of September, so that people can wear new fashions in 9 and October.

"Only if a brand has the charm of guiding the trend, can it win the ability to control the market.

Others can imitate only the type and fabric, but they can not learn the style and concept of Bosideng.

Precise focus, innovation and development, this is the real way to win the brand.

Gao Dekang, chairman of the board of directors of Bosideng International Holdings Limited, said that Bosideng promoted the value of design and led the market with innovation. It not only made breakthroughs in the "shape" of down jacket, but also created new consumption demand, leading the new fashion of autumn and winter clothing.

It is reported that Bosideng has established the "3+1" strategic positioning of "four seasons, multi branding, internationalization, taking down garments as the core, strengthening and developing the down business", and put forward the long-term strategic objective of "becoming a world famous and comprehensive fashion brand operator". It is committed to creating a sustainable business group and leading the Chinese clothing brand to the world.

A combination of static display panels and LED images, "the world is beautiful because of you," the 20 year (1992-2012) Video Exhibition of Bosideng brand opened at the same time, presenting a group of visual feast through time and space and beyond dreams for the audience.