Shanghai Autumn Clothing Prices Are Still High. Clothing Sales Nearly Doubled In Three Years.

One leaf knows the autumn. Shopping malls Autumn dress Full debut. Reporters visited the business district yesterday, and most of the citizens interviewed at random said "the price of autumn clothing is still high" this year. Most consumers said they would choose to "tighten their purse" for sale.

In the interview, a clothing manufacturer revealed that the price of autumn clothes can only be described as "no significant increase" this year. In previous years, the price of seasonal products increased by about 30%, but this year, the price of cotton, the main raw material of clothing products, has dropped to 40% in June.

But consumers did not buy it and agreed that the price was too high. Miss Qi, who graduated from University for 7 years, remembers that she spent 498 yuan on a pure wool sweater in a mid-range brand when she first worked. The price of this brand pure sweater has exceeded 1000 yuan this year. White collar Mr. Xu said, "the shirt I made for wedding is only 400 yuan, the material is already very good combed cotton, but the shirt in the mall is seven hundred or eight hundred." Mr. Xu said that people like him who were not good at online shopping began to "bargain" on the Internet.

People's "sense of body" is obviously more accurate. According to the reporter's data, the average selling price of the clothing in 2009 was about 400 yuan per piece, but by the first half of 2012, the average selling price of clothing had risen to about 700 yuan per piece.

Fortunately, yesterday's opening Shopping Festival gave consumers some hope. Most stores have an average discount of 50 percent off to 30 percent off. For the new autumn products, this large discount is much earlier than before. However, some people in the industry say that clothing pricing should be rational. Producers and shopping malls should not rely solely on shopping festivals to drive sales. According to the statistics of Shanghai Clothing Industry Association, from January to June this year, the total sales of clothing goods in the ten major shopping malls in the city totaled 5 million 904 thousand, representing a decrease of 368 thousand year-on-year.

Promotion of "price war"

Yesterday was Shanghai After the opening day of the shopping festival, all night shops opened in the golden autumn peak season. Data monitoring of Shanghai Business Information Center showed that the first eight hundred partners in Pudong continued their business for the 17.5 consecutive hours in the morning from yesterday morning to yesterday morning. The sales volume increased by 190% year-on-year, and the passenger traffic increased by 45% over the same period. In Puxi, the new world city increased sales by 38 million 200 thousand yuan, an increase of 89% over the same period, and 90 thousand and 700 passenger trips, an increase of 99% over the same period.

One of the biggest features of this year's Shopping Festival is that the discount period for new products in autumn is obviously ahead of schedule, but the average discount is 50 percent off. Moreover, this year, the phenomenon of "old sales promotion and new original price sale" has been greatly reduced. Most brands regard autumn and winter new products as the main products. The strength of businesses has also stimulated consumers' desire to buy, even at midnight eleven two points, passenger flow is still in flux.

"Cultural warfare" is so popular

　　 Shopping Festival The launch of various thematic activities came into effect one after another. For example, the flagship store of Dongfang shopping center located in Xujiahui has launched the high-end home appliances Experience Hall for the first time, 84 inch Global Limited intelligent color TV, Italy antique fridge, colorful fashion pots and bedding materials of Renaissance designs. Huaihai store, Dongfang mansion, held a collection of porcelain for salon, which introduced the origin and related etiquette of the English style afternoon tea for consumers. The heads of these stores told reporters that the current "commercial war" is extending from "price war" to "cultural war", and personalized services such as thematic activities can win repeat customers.

Paris spring Jewelry Festival is also thriving in all kinds of theme marketing. The maximum discount rate of "full 99 minus 70" has made many prospective newcomers eager to try. "The end of September and the beginning of October are the peak of marriage," said the head of the shopping mall. "The big concessions of jewelry can gather popularity and drive the sale of other commodities."