Marketing Tactics Of Clothing Enterprises

Marketing, business operations, clothing companies looking for the law of success, yesterday saw online forums, marketing articles, thousands of articles, all kinds of experts are endless, various arguments emerge in an endless stream, and benefit from it, and it makes sense to find the true meaning.

The author would like to put a brick to the jade to express his personal views one or two in brand development and

Under the condition that the development of air force (brand advertising) does not exist, it is a bottleneck problem for every small and medium-sized enterprise to rely on marketing means to expand small and broad and weak to strike strong. Whether the strategy is good or not, the direct channel operation (full access) or the direct selling system of the sword going forward is basically becoming universal, and the industry interval is shortened, and the development of the company is slow.

As far as clothing enterprise marketing is concerned, I think the core elements lie in the following aspects: product strategy and tactics team management, company strength, local differentiation, and different ways of calling different industries.

Of course, the subdivision is more complicated, and the product will be subdivided into product culture, product positioning product description, product brand planning, product line size, product price policy quality and so on. Here is no detailed explanation. So what is the decisive factor in this core element? Many marketing theorists are willing to absorb the essence of commercial warfare from the art of war and war. I believe that Sun Tzu has made a good definition for this problem hundreds of years ago.

Sun Tzu said: "the soldier and the deceitful way" also said: "the army has already decided that the tactical use will be the key to decide the victory and defeat of the war. Do not rush to refute the writer.

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There are tactical shadows in strategic team management. Others call him skills, tricks, methods, levels and so on.

Which of the founders of those myths (media devotion) is not the brilliance created by the successful use of tactics?

After the success, the popularity of tactics made many commercial predators collapse instantly. The failure of tactics, even in the strong strategic theory, could not stop the collapse of giants in excellent detail management.

An allusion is very interesting. The author is willing to take it out to analyze. In ancient times, two generals agreed on the battle of the regiment, with a rate of 500 per person, and each rifle for 3 days.

General a belongs to the martial arts master (gun family) general B (in fact, Toyotomi Hideyoshi, because the Japanese do not say), white faced scholar is skinny and has team PK.

General armor three days even called a substitute for a skill, the ability to give up the leadership of the leader and leader of the training team, general B personally led the team for 3 days to eat and drink for 2 and a half days, finally trained the drill for several times, then washed and slept.

On the fourth day of the competition, the general team took the lead and the team went up to the two armies to fight at once. As a result, general B won the battle, and the winning tactic was the last night. General B arranged the whole army into three groups of zigzag formations, listening to orders, the whole army leveling and stabling two, and levelling the front three lines.

A layman? Yes, general B occupied the whole lot, but the team that trained for three days was defeated under the attack of the team's close fire.

All single soldier attacks are weak under simple and effective tactics.