Children's Clothing Industry: Four Trends In The Future

Children's clothing business is hot, big and small.

Shops are springing up all over the sky, heading for the streets and lanes, though they are not full of bowls, they are really enviable.

There is a cloud in the art of war.

If we do not fight the unprepared battle, let's analyze the development trend and prospects of children's wholesale market together.

Love frugality price popularity

The popular trend of price.

Our country is a country that pays close attention to fine traditional education, and the education of traditional virtues such as thrift and thrift of the next generation will permeate every aspect of our life.

Many parents also pay more attention to this factor for children's dressing choices. In this regard, it is intentionally or unintentionally to eliminate children's comparisons and waste.

New pformation demand trend

According to the survey data in recent years, China shows that

All of them show two digit growth. Children's clothing has become a new growth point in the development of the clothing industry. With the further improvement of family income, the consumption demand of Chinese children's clothing market has changed from the practicality of the past to the basic life to the pursuit of beautiful fashion.

Consumer demand for children's clothing tends to trend and branding.

Our country has a large consumer group of children's clothing.

It has great potential for development.

According to the relevant population statistics yearbook, there are about 314 million children under 14 years of age in China, including nearly 100 million of urban areas and more than 200 million of rural areas.

With the gradual improvement of people's living standard, children's clothing market space has also increased rapidly.

According to the urban children's average consumption of 2 sets per season, the average price of each set is 200 yuan, the rural children spend 1 yuan per quarter, the average price of each set is 100 yuan, the total consumption per quarter is about about 60000000000, and the annual consumption amount is not less than 240 billion yuan.

At present, the consumption of children's clothing in the whole country is only about 50 billion yuan, accounting for nearly 7% of the total clothing consumption in the country, accounting for 3% of the total consumption of children's clothing.

According to this calculation, there are still 190 billion market space to be developed.

"One-off consumption" is updated and speeded up.

At the same time, because of China's one-child policy, all clothing and clothing consumption is "disposable consumption" because there are no brothers and sisters to take over. It is predicted that in the coming years, with the increasing number of births per year and the quickening pace of social and economic development in China, the children's clothing market will further enter a new round of development.

In 2010, when the number of new births entered the peak period, China will form a huge consumer market in the next few years.