The Secrets Behind The Management Of Three Luxury Brands: Bode, Chanel And Mercedes Benz

Whether classical or artistic.

(Chanel) the pursuit of speed, passion and fashion design, intelligent luxury Mercedes Benz (Benz), or the BODE with Chinese elements heading for the world, integrating the world's leading architectural art and ceramic technology, these high-end brands in different industries can always change their fashion world and improve their work and life in their own unique way of operation.

Exploring the three brands of Bode, Chanel and Mercedes Benz is undoubtedly a door to open up high-end luxury brands.

Bode Seiko jade "dancer" series: the highest posture of the art of dazzling dance, dazzling the entire home furnishing material "decoration" fashion.

Bode Seiko jade: Seiko quality and seven star luxury brand code

In the world of architectural ceramics, Bode Seiko tile has always been regarded as a symbol of ceramic tile for high-end fine life. Its special feature lies in the positioning of high-end brands, high-end products and high-end services from the beginning of its creation. It will revolutionize the introduction of "Seiko" into the ceramics industry and create a high quality and high-quality Seiko tile era. With constantly innovated ceramic technology, continuous upgrading of tile quality and innovative space design, it will create a multi styled seven star luxury luxury living space, providing a pioneering lifestyle for elite consumers who are committed to building an ideal life.

Because of this, in 2002, the world's first microcrystal "bode Seiko jade" was born in bode. In the following ten years, Jingyu, jade crystal, colorful, dazzle dance, Hui series and other exquisite jade products swept the high-end home decoration market.

Since the launch of the seventh generation product "dazzle dance" in 2011, it has won the recognition of home luxury goods for bode Seiko jade, and successfully entered the list of luxury global charts released in 2011 and 2012. It is closely related to jewelry, famous cars, luxury houses, famous bags and diamonds, and has become the winner of the "luxury brand award" and "China luxury brand cultural contribution award".

Bode's product charm has always been heartfelt. Eighteen processes, four global pioneering technologies, seven star standard customer service and seven star luxury decoration effect have been standing at the top of the whole industry.

Today, people can easily distinguish the space decorated by bode Seiko jade. The natural and changeable artistic beauty that it shows is always able to make people intoxicated and shocked at the first time, worthy of the special art of space decoration for the distinguished families.

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After positioning, products, technology and services occupy the top of the industry, Bode tiles are playing the role of brand marketing, such as the establishment of the seven star luxury boutique life shop, and the invitation of World Snooker Ding Junhui as the global brand ambassador.

The snooker challenge continues to enrich and improve the brand management system of Bode tile in the central city of the 15th Central Committee, sponsoring and hosting a large number of designer activities every year.

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Mercedes Benz: the four swords of technology, sports, fashion and culture

Just like Hermes's top leather products, Tiffany's role in precious jewellery and Patek Philippe in the watch and clock circles, Mercedes Benz, with its strong strength and sales scale, ranks among the famous high-end luxury car dealers.

Naturally, Mercedes Benz is most commendable, of course, the continuous innovation and leading trend of automotive technology, creating a reputation of high-end brand, comfortable riding, and intelligent and respectable.

In recent years, Mercedes Benz has constantly pursued the combination of automobile and fashion, literature and art, sports, film and television, leisure activities, such as sponsoring Fashion Week activities around the world, launching performances on the silver screen, holding various concerts, inviting sports stars to serve as brand messengers, deep ball tennis balls and other sports activities, setting up the Mercedes Benz Museum, and the Shanghai performing arts center, known as the Huangpu river bank of Shanghai, as the Mercedes Benz cultural center.

Chanel: the spirit of simplicity and luxury

The special feature of Chanel lies in its practical charm. People can clearly identify the brand style of Chanel, such as sports with strong male elements.

It symbolizes the diamond grain of Kang Peng street, the artificial jewelry that breaks the old values, and the double colored sheep skin.

The camellia totem with strong feminism and the famous Chanel 5 perfume both luxurious and simple.

Chanel has become more elitist in its brand positioning, and has even increased the most luxurious series of products in order to attract more "rich people" pockets.

Chanel brand is at the top of luxury brand. High quality and high price are the key ways to maintain brand image and existence value.

At the same time, Chanel adopted the brand younger strategy to attract more expensive welcome. At the same time, it made special product development for emerging markets, and successfully occupied the emerging markets such as Russia, China and Brazil as luxury goods.

The new growth point; maintain a noble channel image, set up boutiques in the core area, reflecting the top quality and unique characteristics, such as opening flagship stores at The Peninsula Hotel in the Bund, Shanghai.