Management Of Sales Targets In Garment Enterprises

Sales is one of the great human activities. It plays a social function of reaching far and near, adjusting surplus and deficiency, reducing inflation, reducing waste, increasing happiness and promoting prosperity.

The undertaker of his career is known as

These salesmen who travel south to the North spread good things for mankind.

The uniqueness of these salesmen is that their sales results depend more on the use of their brains, and their offices are not in the clothing business, but in the customers.

It is called the most difficult group in the workplace management.

First: is the sales target allocated to whipping fast cattle or whipping calf?

This dilemma is really hard to answer.

The choice of whipping fast cattle is also reasonable in theory.

Heaven will assume more responsibilities and obligations.

Whipping fast cattle, easy to complete the sales targets from superiors, save energy and save energy, can make more time to do more beneficial things for clothing enterprises in the future.

Those fast and medium cattle will be able to "do not need to whip their own tellurium."

In practice, many enterprises have adopted the way of "whipping the slow cow" to distribute the sales quota.

They also succeeded.

Second, is the allocation of sales targets a distribution deviation or a distribution equivalent?

Many sales managers have chosen to allocate deviations.

Allocation errors include excessive allocation and inadequate allocation.

Many enterprises intentionally allocate excessive or inadequate distribution in the process of distribution of sales targets.

If the sum of personal sales figures is greater than

Give sales management level sales quota, which is excessive distribution.

Sales managers who advocate this kind of operation think that this is the best way to prevent earthquakes, because there will always be unexpected situations in the work, such as customer changes, product problems, or salesmen turnover.

Third, is the sales target of the salesman higher or lower?

Choose a high index school that assigns sales to the salesperson with a high sales target. Their view is that the sales target set by the salesperson is higher than that of most salesmen.

Because human nature is lazy, and high indicators can stimulate salesmen to work harder.

They also think that the sales force is a team that likes to challenge the pressure. Giving them low targets is an insult to them.

For salesmen, pressure is the driving force. If competitors set high targets, though they may not have completed, their market share may increase.

Fourth, do we adjust sales targets in the year?

Many people believe that the plan does not have fast market changes, sales targets should keep pace with the times, and comprehensive or partial sales targets should be adjusted according to market conditions.

The sales manager can also seek the fairness of the distribution indicators through the adjustment of the sales targets in the middle of the year, and correct the mistakes of the early distribution indicators.

But doing so will lead to the authority of sales targets at the beginning of the year.

It also guides the sales force to solve problems, instead of spending time and energy finding a large objective reason to reduce targets.

Sales target management includes

The formulation, decomposition, evaluation and adjustment will help sales managers effectively lead the sales team to achieve the goals and Strategies of garment enterprises.

That is, the way of decomposition of sales indicators is not scientific enough to deviate from human nature.

A sales target that is divorced from human nature is hard to motivate most of the sales force, and it is difficult to sustain and improve morale.

It is difficult to guide a sales team to realize the strategy of garment enterprises without a scientific sales target.