85 After Miss Jia Ni And Her Own Clothing Brand Store "M.T.1985".

Newly graduated college students start their own business ten years ago. However, in recent years, Shanghai has constantly introduced policies to increase support funds to focus on encouraging and nurturing young and college entrepreneurial groups. It is in such a situation that a 85 - year college student entrepreneur says, "entrepreneurship is not as difficult as you think." This college student is the champion of Putuo District YE innovation store in 2009. Today, she is on the two floor of "my square" on Wuning road. Clothes & Accessories She concentrated on her own creation. Clothing brand Shop "M.T.1985".

Entrepreneurship contest becomes a turning point in life

In other people's eyes, Miss Leo, who was born in 1985, is a lively, cheerful and fashionable Shanghai girl. When she talks, she is a "sweet sister", but no one can imagine that this tiny girl has a tough and bitter taste. Miss Leo graduated from Donghua University and specializes in fashion design and international economics and trade. After earning a double bachelor's degree, she went to Hong Kong Polytech University for further studies, and won the Hongkong Polytechnic costume. Spin Master of Arts Degree in product design.

As early as the undergraduate stage, ingenious, intelligent, and capable leaks were already "working" in many foreign enterprises such as foreign trade companies, clothing companies, etc., who had helped people design clothes, worked as "clothes workers" and tutors, and also wrote contributions for radio stations "international fashion frontier". Later, Miss Leo was using the money he earned and paid a year's tuition for Hong Kong Polytech University.

In 2009, after returning from Hong Kong Polytech University, Miss Leo planned to have a good rest for one or two months, but when he returned to his alma mater to visit his teacher and friends, a publicity list calling for college students to participate in the business competition was put into the hands of Leo. "Free rent", "clothing store", "start up", "bonus"... These words that have never been touched before have brought a strong knock on effect to the heart of Miss Leo, who is finishing his studies and preparing for the direction of employment.

After reading all these books for years to open a small clothing store with more than ten square meters? Never having had any business experience, do I really want to step into the business of business? When all worries and worries come out, the stubborn and unyielding personality prevailed, so long as there are goals and efforts, there should be a good result waiting for us. After submitting the form, leaking became one of the top qualifications of the business competition, and began to take the first step in his own business.

The entrepreneurial competition has suffered setbacks.

The entrepreneur competition decided to run the shop by drawing lots. When the shops were taken away by others, Leo first felt the pressure of the competition. More than 100 competitors, in addition to the location of the shop, after all, business depends on goods and services. After being comforted, he put all his energy into how to make clever use of the shop space and detail adornment. Take a nice name, design LOGO, store card, label and so on.

The store has opened up, and every month can get subsidies for entrepreneurial internship. But how to do business is the most difficult problem in reality. I remember that when the first customer came to the store, he had a blank mind. Besides asking whether he liked it or not, he didn't know what to say. After a few days' opening, there was no business.

Everything is at a turning point. When a customer goes into the shop to try on clothes, he says "this". clothes "What is better to match?" Designer Identity has played a strong role at this time. The professional and practical collocation method made customers nod repeatedly. After knowing the contest and the identity of the shopkeeper, they made the first business of leaking. With the experience of the first spanaction, the customers who came to the store inquired, no longer cringe, and used their professional skills to narrow the distance between the customers and the customers. Enthusiastically providing the dress and shopping advice was the key weapon to facilitate the spanaction. Many customers knew and even liked the seemingly weak "miss sister", and did not forget to introduce friends to visit the shop.

As a designer's shop, Miss Leo hopes to sell his own design works in his shop, so when he is in a light business day, he will take his own design manuscript to look for a factory that can be produced. After all, the market is not as simple as he imagined. Because of his lack of experience, the factory was designed according to his own "plate style" batch production, and the result was totally unqualified and suffered heavy losses. Finally, he received a big business, negotiated the production volume, price and delivery date. After waiting for half a year after full payment, he found that he was fooled. When the first batch of clothing was delivered to the shop, Miss Leo cried for 3-4 months' sleep for half a month in a row. Miss Leo told reporters that in the business competition, she almost ran into a problem and went to solve one problem, though the process was hard, but there were many gains.

After the championship, the shop will be sent to the school girls.

In that year's entrepreneurship competition, 159 contestants left only 50 people. Leu Jia Ni, by virtue of his own intentions and perseverance, not only turned losses into profits, but also won the championship of the competition and won 110 thousand yuan reward.

However, what all of us did not expect is that the winning shop of Leijia will give away the same shop to the same school girls who have the same entrepreneurial ideas, so that each of them can take turns watching shops one day and sell the garments designed by themselves and their partners to experience the taste of "boss". At present, several young college designers are still operating in this small shop.

"Some people say I'm stupid, but I don't think so." Miss Leo said many people have a dream of starting a business, but she realized from her own experience that entrepreneurship is a difficult road, not everyone is suitable to go. "We should let more young people have the chance to experience and make the choices that are suitable for them." {page_break}

Create designer clothing integration store

The end of the entrepreneurship contest, a large number of practical business experience and accumulated human resources, let the girl dream of a bigger dream, set up a company, create a brand, so that their business pace is bigger. Miss Leo, a designer, has been thinking about how to build a more fluent channel between designers and consumers, that is, how to link designer's design products with part of the target consumer groups, and more consumers are exposed to the fresh design of young designers.

After repeated affirmation, M.T.1985 is presented in front of people. This profound brand reflects the dream of leaking. MT is the English abbreviation of My Team (my team). The composition and sales target of the team are 80. Miss Leo finished the company registration in a month, and many young strength designers joined the Team. "This is not a competition exercise. It's a real live ammunition operation in the real market."

With the help of Putuo District Employment Promotion Center, Lejia entered China's 1912 young business incubation base, and established Shanghai Jinying commerce and Trade Co., Ltd. Later, she began to refine the style of goods, from small shop cards to shop upholstery, from model to personnel recruitment, she devoted herself to it. The M.T.1985 store opened on schedule, with simple and concise space design, scattered goods in order, and intimate sales materials, giving the guests a good thumb on the opening day.

In the three years of entrepreneurship, Miss Leo has received a lot of attention. It has also served as a guest of the 2011 Shanghai youth employment and entrepreneurship lecture hall. In June of this year, she received a notice from the Organizing Committee of the 2012 Summer Davos forum to participate in the forum as "GlobalShaper" (outstanding young people all over the world). For the first time, Miss Leo sat together with dignitaries, senior officials and entrepreneurs from all over the world, giving her an eye opener and a new understanding of the issues of concern to business operators and global elites. She also made full use of forum opportunities to participate in many group discussions and sincerely consulted other participants.

In others' eyes, leaking is a successful entrepreneur. However, in her view, she just stepped out of the first step of her pioneering career. Leo said that she wanted to do too much in the future, but at least she had learned a secret, that is, "down to earth".