China'S Textile And Garment Industry Exports And Domestic Sales And Prosperity Development

Entering the twenty-first Century, China's textile and garment industry, under the background of economic globalization and the historical task of building a well-off society in an all-round way, makes full use of the two international and domestic ones.

The development of resources has made great progress. Some people call these ten years "golden ten years".

Driven by two market resources, China's textile and apparel market is full of vitality, and the three major positions of textile and clothing -- the pillar industry of national economy, the livelihood industry and the international competitive advantage industry have been further highlighted.

Exports: "quantity" multiplied and "quality" continued to leap.

"In the past ten years, the international competitiveness of China's textile and garment exports has been greatly improved, and it has made outstanding contributions to China's export earnings and import capabilities."

Sun Huaibin, Deputy Secretary General of the China Textile Industry Federation and director of the news center, appraise the textile and clothing export in the past ten years in an interview with our reporter.

Indeed, from the macro data point of view, the export of China's textile and clothing in the past ten years has been described as "fast".

In 2003, the total value of textile and clothing exports was 80 billion 484 million US dollars, accounting for 18.36% of the total export value of the whole country. By 2011, China's textile and clothing exports had reached 254 billion 123 million US dollars, which has multiplied.

In terms of specific year, exports of textiles and clothing in China amounted to US $97 billion 385 million in 2004, accounting for 21% of the total global textile and apparel products, and continued to maintain the status of the world's largest exporter.

This is also the first time that China's textile and garment exports account for the 20 largest breakthrough in the world.

In January 1, 2005, the agreement on textiles and clothing (ATC) under WTO was terminated, and the global textile and clothing trade entered the stage of integrated development. The cancellation of quotas brought unprecedented development opportunities to China's textile and garment exports, and the capacity was fully released.

In this year, China's textile and clothing exports exceeded US $100 billion to US $115 billion 30 million.

In 2006, the value reached $143 billion 970 million; in 2007, it reached $171 billion 210 million.

In the 3 years from 2005 to 2007, China's textile and clothing exports increased by more than 20 billion US dollars a year, with a high growth rate, 18.12% in 2005, 25.16% in 2006 and 18.92% in 2007.

In 2007, a World Trade Organization Research Report showed that China was the biggest beneficiary after the abolition of global textile and clothing quotas in 2005.

In 2005, China's textile and garment exports accounted for 23.85% of global textile and clothing exports, rising to 27.19% in 2006, and the status of China's textile and garment export giants was further enhanced.

In 2008, despite the global financial crisis, China's textile and clothing exports continued to grow at a total value of $185 billion 165 million in 2008.

After that, with the gradual recovery of the global economy and the cumulative effect of the state's support policies on textile and garment industry, China's textile and clothing exports began to stabilize and pick up.

In 2010, when the economy of the major economies had not yet fully stabilized, China's textile and clothing trade had taken the lead in the shadow of crisis.

Export volume hit a new high, with an increase of 20% over the previous year, an increase of 9.1% compared with 2008, and a shift from recovery to substantial growth.

China's textile and apparel trade after crisis tests has entered a new era.

According to the statistics of China Customs, the total value of textile and garment exports in 2010 amounted to 206 billion 540 million US dollars, accounting for 13.1% of the total exports of goods, and the first breakthrough in 200 billion.

And these achievements are inseparable from the vast number of foreign trade enterprises.

In particular, the private textile enterprises with full vitality have sprung up like mushrooms in the past ten years.

The export of textile and clothing in China's private enterprises has occupied half of the country and is showing substantial growth.

In 2010, China's private enterprises exported $100 billion 850 million of textiles and clothing, accounting for 48.8%.

In 2011, the export status of private enterprises was further enhanced, with an export volume of US $138 billion 530 million, accounting for 55.9% of total exports.

Not only in quantity, but also in the past ten years, the bigger change is the leap of inner quality.

Foreign trade enterprises have begun to enter the middle and high-end fields, changing the original OEM low cost and low value-added export mode, and continuously increasing the added value of export products through intangible assets - brand value.

According to the statistics provided by the China Association, in June 2012, the export value of products exported from 5 US dollars to US $11 per month increased by 13.65 percentage points.

It can be seen that our export enterprises are constantly raising the average unit price, increasing the intensity of product mix adjustment and increasing market opportunities.

Take Quanzhou Hongyuan company as an example.

As the main product, the company speeded up the research and development of bamboo fiber and blended cotton textiles in 2011, greatly reduced the proportion of production of low-end products, and increased the unit price of export products by more than 25%.

"After using the new technology, the dyeing of the garments is more beautiful and more breathable. The foreign customers are very interested in it. Although the company has just started, it still received tens of millions of orders last year, with a profit margin of more than 10%."

A foreign trade enterprise leader who had been limited by the OEM mode for a few years ago was the other way to improve the added value of foreign trade enterprises. That is to improve the technological content of export products.

{page_break}

Coincidentally, a large textile listed company in Jiangsu also relied on strengthening the technological content of its products, and maintained stable performance on exports.

According to an insider of the company, the company has successfully developed an environmentally friendly fabric after 2 years. It has no additives and fuel accumulation in the production process. It is in line with the stringent requirements of the international market for environmental protection. Moreover, the product quality control is good and no color difference, so that the downstream enterprises can save an average of 10% to 15% of the coloring cost.

Japanese customers, who have been fussy, now give them orders.

Even in the worst financial crisis of 2008, their profit margins have been above 10%, and orders have not decreased.

In order to improve the added value of products, there are other enterprises that do OEM by giving the top tier international brands.

Zhejiang spring breeze Milan dress Co., Ltd. production workshop can be seen everywhere ARMANI and other international well-known clothing brand finished or semi-finished products.

Wang Zhimei, general manager of the company, said that with the cooperation of big brands, the annual orders are relatively stable, and profits are relatively guaranteed, and the added value of products will be higher.

Domestic sales: continuous consumption structure, brand consumption is irresistible.

The textile and garment industry is a livelihood industry. It provides a strong material basis for the supply of domestic market and the consumption of fiber for the people of all nationalities in China.

"Our domestic market sales have been the main driving force and support for the development of the textile and garment industry.

Over the past ten years, our share of domestic sales has been increasing.

If the domestic sales value of Enterprises above designated size has accounted for about 80% of the total sales value of Enterprises above Designated Size, it can be said that more and more products are constantly meeting the needs of the domestic market.

Sun Huaibin said.

Over the past ten years, China's textile and apparel industry has developed rapidly in the export market, and the domestic market has also witnessed a boom.

According to the statistics of the National Bureau of statistics, in 2003, the sales volume of textile and clothing products in wholesale and retail trade above Designated Size reached 362 billion 730 million yuan. In 2006, the wholesale and retail sales of clothing shoes and hats and needle textiles reached 645 billion 900 million yuan.

In 2006, the per capita clothing expenditure of urban and rural residents in China reached 902 yuan and 168 yuan respectively, an increase of 12.56% and 13.08% compared with the same period last year, especially for rural residents. The growth of clothing expenditure for the first time exceeded the GDP growth rate since 2005. In 2011, the per capita clothing expenditure of urban residents in China has reached 1674.7 yuan, and the per capita clothing expenditure of rural residents has also increased significantly.

While domestic textile and garment retail sales have maintained a relatively fast growth, the retail price index of textiles and clothing has ended 8 years since 1997, and it began to pick up in June 2006.

Retail price recovery is the most significant feature of domestic textile and clothing consumption warming.

By 2007, the consumption demand of clothing for the whole country has reached about 500000000000 Yuan.

Especially when the global financial crisis happened in 2008, the domestic market played an extremely important role.

In 2008, urban residents purchased 7.7 garments per capita and 2.7 rural residents per capita.

In 2008, the total retail sales of consumer goods amounted to 856 billion 400 million yuan.

In the 1-10 month of 2008, the domestic sales value of textile enterprises above Designated Size reached 2 trillion and 130 billion 324 million yuan, accounting for 76.50% of the sales value, and the production and marketing rate had been stable at more than 97%.

We can see that under the background of global financial tsunami and declining consumer demand, China's textile and apparel market is stable and consumption is rising gradually.

This valuable fact shows that the textile and garment industry is a sunrise industry. To meet the growing consumer demand in the domestic market is the main driving force for the development of the textile and garment industry.

Due to the implementation of a series of policies, such as expanding domestic demand and supporting rural development, the domestic market has become a new growth point in the textile and garment industry.

Under the stimulation of consumption, the output value of domestic sales is increasing faster.

From 2005 to 2008, the average annual growth rate of domestic textile output value of above scale textile industry increased by 19.99% percentage points over the fifteen period, reaching 3.08 percentage points.

In 2009, the growth rate of total retail sales of textile and clothing was still higher than that of the total retail sales of consumer goods.

According to the statistics of National Bureau of statistics, the total retail sales of consumer goods increased by 15.5% over the same period in 2009, of which clothing, shoes and hats and needle textiles increased by 18.8%, an increase of 3.3 percentage points higher than the average level, which is only lower than that of furniture and automobile industry.

China's clothing consumption environment has been rapidly warming after just experiencing the global financial crisis.

In 2010, the total output value of China's textile industry above Designated Size reached 47650 billion US dollars, an increase of 12.7% over the same period last year.

The growth of internal efficiency is more prominent.

According to the recent data of the National Bureau of statistics, in the first 7 months of 2012, the total output value of 37 thousand Textile Enterprises above Designated Size reached 3 trillion and 146 billion 710 million yuan.

The change in China's domestic market over the past ten years is also reflected in the surge in consumption of the two categories of home textiles and underwear. This is also a strong evidence of structural changes in Chinese consumption.

Because only when the economic level and consumption concept of the whole society reach a certain level and stage, will the consumption demand of home textiles and underwear increase significantly.

In the first half of this year, sales revenue increased by 24.83%, and profits increased by 27.16%.

{page_break}

In addition, from the development of underwear brand snow bamboo in recent years, we can clearly see the change of Chinese consumer demand and the progress of enterprise development concept.

In the past, the underwear industry was easy to make people feel like a knitwear, and many shopping malls were on the seven floor of the six floor. However, with the change of Chinese consumers' consumption level and consumer psychology, underwear was given a new definition different from the traditional ones.

Snow bamboo sees the potential of the domestic market and consumers, and believes that there must be some demand for underwear. The difference is that the needs of consumers have changed. There are four changes in consumers, from the consideration of functions to the consideration of brands, from the consideration of brands to the consideration of personality and the consideration of taste.

If consumers are not satisfied with their needs, they will gradually be eliminated.

Therefore, in the past 20 years, the snow bamboo underwear has changed with the changes of consumers. The most simple snow bamboo underwear has come to all the fashion underwear, and then the snow bamboo underwear is not put in the underwear area, and it is sold together with men's dress and men's wear.

Now snow bamboo not only sells underwear, but also considers the lifestyle of consumers, because consumers are now thinking about how to make their personal lives better.

So there is a new brand - Snow bamboo living, market reaction is also good.

Snow bamboo hopes that the new brand will open one thousand stores in the next few years.

In evaluating the changes in China's textile and clothing market during the past ten years, sun Huaibin also mentioned that clothing brand consumption has been increasingly favored and sought after by consumers, and has greatly improved in the minds of consumers. People regard brand consumption as a way of life as a manifestation of consumption upgrading, and people not only consume brand products but also share brand culture.

The foreseeable future is that along with the development of macro-economy and the continuous progress of urbanization in China, domestic textile and garment retail will maintain a high growth rate, and the middle and low end products will be replaced by brands.

The enterprise will develop rapidly and will sing all the way.