Promotion Methods Of Garment Enterprises

At present, many garment enterprises do many times every year.

Activities, including holiday promotions, promotion in light and high season, new product promotion and so on, but at the same time also entered the "sales promotion, sales volume, no sales promotion no sales" strange circle.

Actually, the purpose of promotion is not only to increase sales volume, but also to communicate with consumers.

With the intensification of competition and the increase of products in garment enterprises, consumers in the buyer's market demand more goods and have more choices. Therefore, communication between garment enterprises and consumers is more important. Clothing enterprises need to strengthen sales promotion, make use of various sales promotion methods to make consumers and users more aware of their products, so that consumers are willing to spend money to buy their products.

Sales targets can be achieved in sales promotion targets, but sales targets are not all of sales promotion targets. Sales promotion targets have not changed. They are still in use until now. Among them, each activity has the following requirements: 1.

2, the amount of consumption per customer has increased.

3, grasp the business circle and enhance social relations.

From this we can see that the goal of clothing enterprise promotion is actually diversified, and sales volume is only one of them.

For example, every year's Valentine's Day is a time when each businessman carries out a couple promotion war, buy one get one, discount price, send gift card and so on. But through the investigation before the festival, the clothing group puts forward the goal of promoting Valentine's Day: improving brand awareness and reputation; infusing new elements into the brand, enhancing brand vitality and promoting the terminal.

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The promotional activities are interactive and "go to Hongkong with the costumes".

Fashion charm: the core element of the underwear brand of an Li Fang is also a beautiful element that every woman yearn for. Hongkong, as the fashion capital, is the first place to embody the charm.

Traveling is not only a process of seeing scenery, but also a romantic journey of mind and life, to which the appeal of charm is expressed to the greatest extent.

In conjunction with this event, we use the terminal promotion and the two-way dissemination of news between the Internet and the media. In particular, we will create a romantic atmosphere for details of activities, such as the dreamy Victoria Harbour, the love story of merry go round, and other major activities.

With the help of sales promotion, the packaging is carefully packaged, and the event of packaging is related to the desired brand image to the greatest extent. A brand association of consumers is established to enable consumers to see the product and unconsciously create romantic and noble psychological satisfaction so as to realize its brand value.

This promotional activity not only expanded the brand awareness, but also directly led to the sales volume of terminals.

Therefore, in essence, sales promotion is a kind of persuasion and communication for customers, the public or channels, and it is a kind of consumption guidance.

Therefore, the promotion goal should not be limited to sales targets, but a wider range of communication and communication objectives, information pfer rate of arrival, new product recognition rate, brand awareness and reputation enhancement.

Image and core value enhancement, old customers' return rate and other indicators can become promotional goals.