How To Use Window Display Skillfully To Speed Up Clothing Sales Promotion

First, we should show the seasonal, dominant clothing that embody the brand image.

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The clothes to be displayed should focus on the characteristics, main or promotional clothing. This is a direct question. Should I understand what I want to promote or promote? What is the clothing that I want to display in Shenzhen's shop decoration network, Xiao Xu, who can display the brand image? Don't show your disadvantaged clothes. This is not good for the sales of the shop, nor can it publicize the brand image very well.

For example, when we mention seven card men's clothing, we first think of its main clothing Chinese standing collar, and bring up the strong tyrant men's clothing. We think that its professional clothing is jacket.

It is very necessary to display and display the main and professional clothing of the brand in the limited window space of the shop.

Two, pay attention to the art and collocation effect of window display.

A. must have a certain plot.

Before we do window display, we have to design the whole window scene. What kind of theme do we want to do? Whether it is business entertainment or urban classic, or tourism and leisure, planning the corresponding story plot, and displaying the costumes that match the style of this brand, reflecting a certain sense of beauty and reality in life.

B. should pay attention to the placement of props and models.

The release of models and props is one of the factors that restrict the beauty of window displays. The placement of models and props should pay close attention to the high and low levels and the beauty of falling objects. We should try to create a comfortable aesthetic feeling for customers in the visual way, just like the painting of still lifes.

Generally speaking, the overall composition of the window is triangular composition. The overall feeling is very stable and stable.

C. should pay attention to the style, color and background of the model, the theme of POP, the collocation and unification of colors.

The display of model clothes should be harmonious with the display of background POP, and the color of props should be echoed.

For example, the background shows the beach scenery. The clothes we want to show are the kind of beach leisure. For summer clothes, we can intuitively reflect the color of summer, use cold clothes or light pink colors to bring consumers a cool summer sensation.

Display window for promotion

The clothing displayed on display will display the clothes to be promoted, and make a striking and relevant clothing discount sale promotion on the background or windows. The background POP's color must have a strong impact, and we should use some bright colors to interpret the atmosphere of promotional activities.

To dress the model, we should pay attention to details. After wearing the clothes for the models, we should deal with the wrinkles of the clothes on the models. It reflects the natural beauty and endows the models with realistic feeling, and makes the whole window scene more alive.

D. should pay attention to the creative design of window display.

Creativity plays an important role in the display and display of the window. The creative window will impress the consumer and immaterial the image of the brand into the consumer's heart and bring unexpected artistic and advertising effects.

Three, pay attention to the lighting method and lighting intensity of the window.

The application of window lighting is a matter of detail. To cross light, the intensity and the range of illumination of cross light are the best. The illumination is superior and effective to display the color and style of clothing.

The lighting intensity of window lighting must be about two times the intensity of lighting in the hall. This can make the shop door and window display very eye-catching and effectively realize the role of visual merchandising. In the study of ergonomics, people have the tendency to turn light. The brighter the lights are, the more attractive the lights are. Therefore, the intensity of lighting and lighting in shops and windows directly affect consumers' attention to the display and entry of shops.