British Men'S Shoes Landed In China

Time is like a coin. There are always two sides.

For England

Kasch (cushe), one side of the coin is that comfort and freedom are the most popular trends nowadays. Kasch specializes in making comfortable men's shoes and has huge market space. On the other side of the coin, creating a brand costs a lot of money.

Between cost and brand, Kasch studied the same successful business template, and joined the business school to find the best fit between cost and brand through network distribution.

Comfortable British men's shoes landed in China

In Britain, a group of top footwear for comfort shoes.

And leather shoes lovers, for men who have a higher pursuit of work and life in modern cities, they have created Kasch closely.

In pursuit of comfort, retaining the classic design elements of the traditional British men's shoes, inject fashion details and fashion trends, and are touted by the new wealth of British wealth.

In 2012, the Fujian high Han Mdt InfoTech Ltd was introduced into China to take charge of the brand operation in Greater China.

Kasch, director of China, said that a pair of qualified Kasch men's shoes, from shoe design, shoe last production, leather material selection, leather cutting, shoe upper sewing, shaping into the last shoe until the shoe, requires more than 200 shoes manufacturing process.

Channel is king, fashion men's shoes business edge

Kasch, who has just landed in the Chinese market, how to win the marketing war? With traditional mode, the sink of the channel will inevitably lead to the high cost of shopping mall and the cost of investment.

After analysis, Kasch affirms that in China's initial stage, there must be another mode.

So Kasch began to look for the successful model of domestic footwear and study the successful operation of these brands.

Kasch found that the domestic women's shoes "overlord" BELLE group in a new layout of the layout of the channel, and occupy the main entrance of brand women's shoes online sales.

Analysis of the growth of BELLE shoes electric business, Kasch found that Shanghai business school has been accompanied by the development of BELLE.

In the early days of development, BELLE used a business distribution system to build channels.

This pattern fits in with the abstract ideas in the head of the head.

Kasch decided to "shock", using the business distribution system, through the network distribution layout channels.

Alliance, distribution, growth and win win

stay

In the early days, Kasch carefully maintained the relationship between distributors, and professional planning and marketing team regularly launched related promotional activities, the average passenger price of 500 yuan means that a higher commission can be obtained.

Customer positioning is more precise. Besides the Commission, it also provides a more generous reward mechanism. Its own factories and more than 200 square meters of warehouses support distributors.

Kasch, a distributor, aims to win the market by product quality inspection market and distributors.

At present, Kasch has made a good start, and the prospects for the future are just around the corner.