How Shoe Enterprises Innovate Marketing

With the increasingly fierce market competition, it is difficult to break through many brands by traditional marketing means, and innovative marketing is inevitable.

How to look at innovative marketing? Where does innovation come from? How can enterprises choose new marketing methods such as micro-blog marketing and network marketing?

At present, brand marketing is the two most important means, one is advertising, the other two is price reduction.

Today, we talk about innovative marketing, one is innovation in terms of ideas, and the other is innovation in channel methods. Two

The micro-blog marketing and network marketing are all means, and the more marketing means, the better.

Because the purpose of marketing is to let more and more people know the brand, and the easier it is to contact with the brand, no matter what kind of means it takes, the ultimate goal is to achieve the ultimate goal.

The innovation of marketing concept, since it is for shoes marketing, first of all, it is necessary to understand what shoes are used for. Shoes are only used for walking? Ten years ago and twenty years ago, this concept may be, but now shoes are a fashion and trend in a sense. Even famous brand shoes represent personal status. In general, shoes inevitably become an expression of personal aesthetics.

Therefore, the marketing concept of enterprises should also be changed according to the spiritual and aesthetic aspects expressed by shoes.

Many of the advertising slogans of our shoe companies have remained unchanged for twenty years. The marketing concept conveyed by their advertisements is not keeping pace with the times.

Obviously, shoes are far beyond the scope of "walking" for today's consumers.

So young consumers have dozens of different pairs of shoes, shoe cabinet has become one of the best sellers in the market, the backup drive market consumption driven reasons are not walking, but fashion, aesthetics.

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Therefore, the first point of marketing innovation is to innovate based on aesthetics and brand culture.

For example, the most important holiday in men's shoes is father's day. Every time when I talk about marketing planning, I exchange with entrepreneurs and ask students how to plan father's day. Most of them are sent to certain gifts on father's day, or there are discounts and so on. It seems that we will never be able to afford gifts such as gifts, discounts, feedback, concessions and so on.

Can I think of this way: "love father, start with loving his feet!" I think the appeal of such an advertising appeal or marketing idea is not selling shoes at all, but selling the culture of loving the father advocated by the brand, which can arouse the deep affection of the consumers at once.

Even if consumers do not shop, they will have a personal understanding of this sentence.

The purpose of marketing is not just for instant goods trading.

The biggest conversion point of marketing innovation should be the pformation of datum point. Its benchmark should be pformed from "manufacturing thought" to "retail thought".

"Retail thought" is the idea of taking consumers as the core. Making thought is the idea of taking oneself as the core.

The former is the idea of manufacturing, emphasizing the number of cooked rice cookers, and being an expert in cooking. The latter is based on consumers, and it is stimulating the feelings and resonances of customers.

One starting point is "one side" and the other is "the other side".

I think this is especially important for fashion products, because the most important feature of fashion goods is culture, not function and science.

Therefore, marketing philosophy is the same as being a person. It is the first class philosophy of life in the world to think of others. In the field of marketing, it is the first class marketing philosophy in the world, which is also the center of "retail other".

Idea.